Fintech Marketing Podcast by 11:FS

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 6 we get back to fintech as Eric speaks to Valentina Kristensen, Director of Growth and Comms at OakNorth. She tells us that, as the daughter of an entrepreneur, with a love for small businesses, OakNorth was the perfect fit for her, championing the growth of small businesses into well known chains across the UK and beyond. Valentina tells us about her experience at OakNorth from an agency secondment to leading the communications team as OakNorth hit its billion dollar valuation and began its US expansion. OakNorth are famous for their lack of public facing marketing, and Valentina talks us through why that is; the importance for the business of return on investment and value for money in their marketing; and why for them quality is more important than quantity. She and Eric dig deep into the importance of collaboration between sales and marketing teams to hone marketing messaging, to pitch to the right audience and to ultimately drive the growth of the business. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Ordinarily this show follows Eric on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. However, given the situation in the world right now, it seemed only prudent that we discuss Covid-19 and the impact it’s having, not only on FS marketing but  on marketing overall, both within financial services and without, as messaging, tone and approaches are evolving all the time. To dig into this with us we have not one but three awesome guests to give us a varied perspective on this all-encompassing topic: We have: Alex Frean - Head of Corporate Affairs, Starling Bank DuBose Cole - Head of Strategy, VaynerMedia Lianna Brinded - Head of Yahoo Finance UK Eric and our panel lift the lid on the biggest trends or changes in marketing that we’ve seen since the pandemic began. We look at what good campaigns and messaging look like at the moment; and on the flip-side, what bad looks like, both from within financial services and beyond, in the UK and around the world. We also ask whether the reaction to the pandemic will change marketing and brands’ perceptions for a long time after it’s over? --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter  where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers. Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and behavioural economics, which allows them to rethink the traditional insurance model and to build a community around their brand. This includes publishing all of their metrics, to donating any unclaimed policies to designated charities, as well as taking a stand on the big issues of the day, from coverage of firearms following the Las Vegas massacre, to climate change. Lemonade are clearly not afraid to punch above their weight - something they demonstrate by taking on Deutsche Telekom - the German telecoms giant who tried to restrict their use of magenta in their branding, and utilised their community to back them up with #FreethePink. Yael concludes by telling us about the future roadmap for Lemonade and their expansion into new products and geographies. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 3 Eric speaks to Global Director of Marketing and Comms at Revolut, Chad West, who outlines Revolut’s marketing playbook that helps them with their international expansion, but at the same giving them flexibility and adaptability for each market, and each new product they release, including crypto-currency, stock-trading and insurance. He also talks about being incredibly passionate about data and data driven decision making, analysing each campaign and learning as you go - but also the value in taking some risks on campaigns in order to generate data. Even when campaigns don’t go to plan, the data and insights are still valuable and can allow you to learn and iterate. He also tells Eric about his plans for Revolut to become a verb and some exclusive announcements around their new savings product and also the launch of Revolut Junior, just a few weeks ago. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 2, he speaks to James Kyd, Global CMO at Xero, the small business and technology platform and global leader of online accounting software, who tells Eric all about the importance of authenticity - in leadership, in communications and how that in turn influences the Xero brand, campaigns, and marketing messaging. Alongside authenticity they also discuss the importance of embracing feedback loops, trust in your brand and organisation, and iterating on content to get the best results. And of course we had to mention Xerocon, the innovative conference for cloud accounting leaders, which is now in three locations worldwide, and is reinventing perceptions of vendor conferences. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up!  If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter or LinkedIn where you can join the conversation, alternatively email podcasts@11fs.com!

Tristan Thomas, VP of Marketing at Monzo Bank and a Forbes 30 under 30 honoree, discusses the power of organic growth that fueled Monzo's rise to over 4 million customers. He shares insights on the critical synergy between marketing and product development, the psychology behind referral marketing, and the evolution from organic to scalable growth strategies. Tristan also highlights the significance of community engagement, early feedback from users, and how creativity plays a role in today's data-driven marketing landscape.