Episode 6: Coronavirus and the Evolution of Marketing

Ordinarily this show follows Eric on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

However, given the situation in the world right now, it seemed only prudent that we discuss Covid-19 and the impact it’s having, not only on FS marketing but  on marketing overall, both within financial services and without, as messaging, tone and approaches are evolving all the time.

To dig into this with us we have not one but three awesome guests to give us a varied perspective on this all-encompassing topic:

We have:

• Alex Frean - Head of Corporate Affairs, Starling Bank
  
• DuBose Cole - Head of Strategy, VaynerMedia
  
• Lianna Brinded - Head of Yahoo Finance UK
  

Eric and our panel lift the lid on the biggest trends or changes in marketing that we’ve seen since the pandemic began. We look at what good campaigns and messaging look like at the moment; and on the flip-side, what bad looks like, both from within financial services and beyond, in the UK and around the world.

We also ask whether the reaction to the pandemic will change marketing and brands’ perceptions for a long time after it’s over?

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