Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
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Apr 27, 2018 • 44min

086 : Founder Friday! w/ JoEllen Depakakibo of Pinhole Coffee, San Fransisco : Community, coffee career, hospitality, staying connected to purpose

Warmth, hospitality, community, kid songs...this episode has it all! Today we get the chat with the founder of Pinhole Coffee, JoEllen Depakakibo! JoEllen's shop, Pinhole Coffee, is an amazing little cafe nestled in the Bernal Heights neighborhood of San Fransisco. For four years now she has been living her dream of owning a coffee shop that is also conduit and hub for art and community. We talk about her coming up in coffee, how she decided to open her own place, the challenges of getting started, the values that drive her, how they show hospitality to each other and the customer, hiring, and her advice on how to create a solid community focused business. Enjoy! Links: www.pinholecoffee.com INSTAGRAM FACEBOOK Logo Artist Joey Artist Leah Rosenberg Architect : bcooperative.com Mitsuko Tanaka ceramict
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Apr 24, 2018 • 36min

085 : How We Ruin the Specialty Experience : Exploring some of the many small things that make a big impact on the customer experience

It is often the little things that we allow or that escape our attention that will ruin the specialty experience for our customers in our shops. Today we discuss ways that we create unnecessary roadblocks to customers having a truly great experience in the cafe and what to do about it. We give you a framework to use in rooting out issues and cover some of the main points that are likely hiding in plain sight. When we give these behaviors a pass or let these details slip over time, we end up holding our industry back from being truly effective at the store level in representing specialty coffee well. Links: Episode #57 SOPs FTW! Colin Harmon's Book James Hoffman's video about being your own customer
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Apr 17, 2018 • 42min

084 : Crushing the Rush! : Tips and best practices for baristas and mangers to embrace the busy times in the cafe w/confidence, preparedness, positivity, and excitement to share your great coffee experience en mass

"We got slammed!", "Today was intense!", "It was crazy!" ...If you have ever said this then today's episode is for you. In the cafe we all experience rushes differently based on how well prepared we are. A sudden pop of business or sustained time of having a line out the door can be either the time to shine or to shift into survival mode. A rush is one of the most critical times for your business to make a great and lasting impression. Today we will explore some helpful tips and best practices that will give you more of an opportunity to embrace those times with confidence and crush the rush! Links: Episode 2 "Mastering Your Workflow" w/ Ryan Soeder Interested in training & Consultation? Contact me here: Chris@keystotheshop.com / 502-715-1465
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Apr 10, 2018 • 32min

083 : 6 Essential Books for Your Professional Development / Foundational ideas and knowledge that will set you up for success and fulfillment in coffee.

I love recommending great books! In this episode we talk about 6 books that I think are critical to your professional development. They cover everything form hospitality, coffee knowledge, operations, management, personal growth, and vocational calling and should be a part of your library. I want to do more episodes like this so keep an eye and ear out for tools focused episodes and a "Round 2 " of books for you to read. It is my hope that at least one if not all these books have profound impact on your work and life. I know they have in mine. Enjoy! WWW.KEYSTOTHESHOP.COM Chris@keystotheshop.com
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Apr 3, 2018 • 1h 1min

082 : Knowledge & Flavor w/ Cosimo Libardo of Toby's Estate Coffee : The scaleability of specialty, how to give your business depth, flavor is king, the incredible need for knowledge in specialty, what owners can do to build a more sustainable busin

What role does delivery of flavor, knowledge, and consistency play in giving your company the depth and soul needed to truly execute on a high level of quality over the long haul? Is specialty coffee scaleable? How do we think and act in order for our businesses to succeed long term? Great questions that we get answers to and more as we welcome Cosimo Libardo, Managing Director of Toby's Estate Coffee to the show! Cosimo's role in the industry has been one of leading innovation both in the way we work with coffee and think about it. His expertise in the business of specialty really shines through as we discuss things that are crucial to not only our business success but the success of specialty as a concept in the global market. Go to www.keystotheshop.com and enter your email for the show notes. Also reach out to me with comments, questions etc. chris@keystotheshop.com Links for this episode: www.tobysestate.com.au @tobysestatecoffee / Instagram @tobysestateaustralia / Facebook
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Mar 30, 2018 • 54min

081 : Founder Friday! w/ David Schomer, Espresso Vivace / Seattle, WA : 30th Anniversary! How he started, Focus, pursuit of perfect espresso, tons of advice to shop owners, traits of a great barista, latte art, business advice

It's Founder Friday!!! I am honored to have David Schomer of Espresso Vivace join us on the show as his company celebrates it's 30th year. Since it's founding in 1988 Espresso Vivace has been home to David's groundbreaking and paradigm shifting experiments with espresso coffee and drink presentation. His work has been foundational and formative in the lives of countless professionals around the world. In this interview I get to talk with David about the early years, his philosophy on service and what he wants customers to experience in his stores, why only 3 shops in 30 years, what makes a great espresso, hiring, the secret to longevity, how he has personally grown over these 3 decades of meticulous pursuit of his espresso ideal, and much more! There is a lot to take away and be inspired by here. Enjoy! Links: www.espressovivace.com Instagram Reach out to KTTS! chris@keystotheshop.com
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Mar 26, 2018 • 31min

080 : Changing Things in the Cafe: A workflow for refinement : Steps to take in assessing the the need for change and the implementation of change, barista morale, cafe relevancy , communication, reduce resistance, embrace your businesses evolution

Changing things in the shop can either make things better or make things worse. Of course you need to have a good idea or solution, but, once you have that, it is all about HOW you go about implementing the change. Today I am presenting to you some guidelines, A workflow of sorts, that will help you make changes that stick and actually build rapport in the process. We have all been a part of a shop where the leaders make changes in less than ideal ways and cause needed stress. We also have likely been the ones to rush a project or solution into existence and felt the blowback from the staff. My hope is that this episode will aid you in your ability to institute changes successfully. Enjoy! Questions? Comments? Want to explore working with KTTS Consulting? email me! Chris@keystotheshop.com -or call- 502-715-1465 Related episodes: EP 74: The Life Changing Power of Good Authority EP 67 : 6 Truths About Power
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Mar 20, 2018 • 46min

079 : Interviews from Coffee Fest Baltimore: Retail tips and insights, best practice for maximum learning at events, perspectives on entrepreneurship, the importance of passion and authenticity

Hey! Coffee Fest Baltimore 2018 was fantastic and I got to visit and chat with three fantastic people for this KTTS episode. What are people looking for at an event like this? What are the things you, as a coffee retailer should be pursuing and focusing on as you go out to acquire knowledge and build your business? How can you cultivate confidence and stay motivated even though you are brand new to the industry? What does a trade show like Coffee Fest hope to offer those who make the investment to attend? All these questions and more are answered in these interviews. We get to hear about from Matt Milletto (Water Avenue Coffee & ABCS), Stephen Zimmerman (KTTS super fan and business owner at "The Coffee Enthusiast: A Brewing Company" aka:TCE) , and Coffee Fest Show Director, Erika Lowery. I love doing interviews form events like this. Be it a throw down, conference, trade show, or live from a shop. The energy and passion is just so inspiring and I hope that you feel the same way listening to this episode. Did you know Keys to the Shop now offers consultation and training for you and your cafe? It's true! If you want to find out how KTTS can help you unlock the potential of your career or cafe email me or call: Chris@keystotheshop.com 1-502-715-1465 LINKS: www.CoffeeFest.com Stephen Zimmerman: The Coffee Enthusiast: A Brewing Company TCE : Instagram Matt Milletto: Water Avenue Coffee www.BaristaExchange.com
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Mar 13, 2018 • 53min

078 : Exploring Green Buying & Sensory Analysis w/ Amanda Juris : 2014 U.S. Cup Tasters Champion, Amanda Juris talks with us about her experiences as a green buyer, the role it plays in the value chain, developing skill in tasting coffee, best practi

Tasting coffee gives us a window into where the coffee came from and what it's potential can be. Those who work in green buying and sensory analysis are tasked with tasting the truth of a coffee and deciding how it will turn up on retail shelves the world over. Today we are talking with 2014 U.S. Cup Tasters Champion, Amanda Juris to explore green buying, cupping, sensory analysis, and how our decisions on the cupping table and score sheet impact what the customer ultimately gets in the cafe. You will leave this conversation with some tips on how to build a solid tasting protocol for your operation and a deeper understanding of what our perceptions and descriptions as professionals do to sway those of the consumer. Enjoy! Got questions? Feedback? Want to ask about training and consulting? Chris@keystotheshop.com
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Mar 6, 2018 • 57min

077 : How You Can Happen to Your Career w/ Scott Anthony Barlow : A discussion about why we tend to not be satisfied at work and finding the career that truly fits us. Great advice that can be applied to any role you happen to occupy in coffee

We all want to find the right job, right? For many of us though we end up having to settle on something that does not quite fit and end up feeling stuck. How can we take the first steps in the direction of a career that is perfect for us? What is involved in taking charge of and setting the direction for your career? Today to help us make the critical decisions that lead to happiness at work we are joined by the host of the "Happen to Your Career" podcast, Scott Anthony Barlow. We discuss the framework he uses with his clients to help fit them into the right vocation, pitfalls that trip us up in our pursuit of meaning at work, what bosses and leaders can do to stop trapping people in ill fitted roles, and what we can expect as we set out on this journey. I'm a BIG fan of Scott's work and I hope this conversation helps you happen to you career! Links: www.happentoyourcareer.com www.whatfitsyou.co https://www.gallupstrengthscenter.com KEYS TO THE SHOP NEWS! Did you know KTTS is now offering consultation, coaching, and training for you and your shop?! Tis' true If you are interested in finding out how KTTS can help unlock the potential of your cafe you can email: Chris@keystotheshop.com

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