

Keys To The Shop : Equipping Coffee Shop Leaders
Chris Deferio
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Episodes
Mentioned books

Jun 16, 2022 • 14min
Four Steps to Inspiring Your Staff
How do I motivate and inspire my baristas? I get asked this question a lot by owners and managers desperate to see excitement and vibrancy in their cafe culture vs aone of slow, uninterested, and minimal participation and engagement. Today on Shift Break we will explore 4 steps you need to walk through in order to inspire your staff and make the dream of that vibrant engaged culture a reality. Recommended episodes: 055 : Personal Growth & Development w/ Jared Truby, Cat & Cloud Coffee 293 : Thoughts on Defining Professionalism 059 : Founder Friday w/ Joshua Boyt, Metronome Coffee 248 : The 5 Elements of Resourcing your Team 243 : Encore Episode! "The Sleepwalking Barista (Owner)" Need advice? KTTS Consulting: chris@keystotheshop.com The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co

Jun 13, 2022 • 36min
351 : Pro Tips for Using Spreadsheets w/ Maxwell Mooney, Narrative Coffee
In order to have a profitable and consistent coffee shop you need to track and keep your data in order. Whether is labor, expenses, or COGs- spreadsheets are an essential tools to help you build a stable business. On today's episode we sit down with frequent guest of the KTTS podcast, Maxwell Mooney of Narrative Coffee to talk about his top pieces of advice for using making and using spreadsheets. Maxwell has been in coffee for well over a decade as a barista, manager, and competitor who then turned entrepreneur with the launch of Narrative Coffee. First he had a cart, then a wonderful brick and mortar, and now a second location. In these five years of operating, growing, and refining Narrative, Maxwell has been guided by his values for quality, hospitality, and community, all supported by systems. In this conversation we cover: Is a spreadsheet right for the job? Tracking costs COGs, Labor, expresses, and rent Accounting for waste and labor in cost Appropriate sample size for data Projections Taking the first step with spreadsheets Links: Maxwell's Spreadsheet UpFlip Interview www.narrative.coffee IG: @narrative.coffee 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality 038 : Founder Friday / Narrative Coffee Part 2 w/ Maxwell Mooney : His experience after opening his first brick and mortar COVID-19 Focus w/ Maxwell Mooney, Narrative Coffee, Everette, WA Related episodes: 302 : Data's Roll in the Success of your Shop w/ Mark Calhoun and Jim Strarcev of Perfect Cube 009 : How to Approach Data and Metrics w/ Simon Ouderkirk : 330 : Establishing Systems in Your Coffee Shop 057 : SOP's FTW! Success through Standard Operating Procedures Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

Jun 9, 2022 • 10min
Sacrificing Productivity
It feels like we need to constantly be growing and producing something new or else we risk looking like a failure, or that we lack ambition. The idea that we always need to be expanding and taking on new things is a flawed one that often submarines our chance at finding fulfill ent fro what we do. Today on Shift Break we will be talking about how sometimes we need to sacrifice productivity for the sake of our health and why appropriate growth is better than constant growth. Related episodes: Doing What You Want -vs- Doing What is Needed Scaling Values Slowing down your Response Time Grass Roots Improvement: Tapping into the power of your staffs observations and ideas Accurate Reflection : A very important end of year challenge and encouragement to the Keys to the Shop community The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co

Jun 6, 2022 • 1h 10min
350 : The Physics of Filter Coffee w/ Jonathan Gagné
Astrophysicist Jonathan Gagné applies scientific rigor to coffee brewing, discussing fluid dynamics, roast levels, and water composition. Topics include preventing clogging in Ethiopian pour-over, embracing agitation for extraction, and optimizing batch brews for flavor. Learn about the physics of filter coffee and Jonathan's expertise in refining brewing practices.

Jun 2, 2022 • 13min
Up-selling and Hospitality: Helping Customers Make Good Decisions
How do we get customers to buy coffees they will like? This is more or less the question I was asked by a client recently in regards to bean purchases and I feel it also speaks to other decisions the coffee shop customer will make in beverage, food, etc. Today on Shift Break I will give you the answer I gave my client on how to help customers find beans they will like. From there we will talk about my philosophy and approach on up-selling as an important feature of hospitality vs an opportunistic grab for revenue. Related episodes: 227 : Connecting with Hearts and Minds 092 : Tony "Tonx" Konecny of Yes Plz : Consumer Accessibility, roasting, 3rd wave, subscription 122 : How to be a Cash Register Hero : 6 Essential Skills Blog: Spiders and Customer Service The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co

May 31, 2022 • 1h 5min
349 : Talking About 21st Century Coffee w/ Kenneth Davids
How specialty coffee has evolved, understood, and enjoyed has changed greatly over the past 50 years. Today get to talk someone whose career has not developed in parallel with the coffee industry but has been instrumental in advancing some of the best aspects of it. I'm thrilled to have bene able to sit down with the great Kenneth Davids! Kenneth has been involved with coffee since the early 1970s and has published three books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies in five editions. His latest book, 21st Century Coffee: A Guide, is an unprecedentedly thorough survey of specialty coffee in all of its aspects, authoritative yet engaging. Ken's workshops and seminars on coffee sourcing, evaluation and communication have been featured at professional coffee meetings on six continents. He is Professor Emeritus of Critical Studies at the California College of the Arts in San Francisco. In 1996 he was awarded a Special Achievement Award for Outstanding Contributions to Coffee Literature by the Specialty Coffee Association of America. One of our industries most influential people. Kenneth's work has shaped multiple generations of coffee enthusiasts and professionals and in this sense an hour conversation is woefully insufficient to give you even idea of the breadth and Kenneth's journey and work but here we are and I can honestly say it was true honor to speak with him and to feature his wisdom and perspectives on this show. We cover: Goals of his new book The new challenges of writing about coffee Honesty and authority of information How Kenneth went form cafe owner to coffee writer Mere communication vs delivering depth of understanding Consumer community and its evolution Starting Coffee review The gap of accessibility and need to building the middle What shapes consumer tastes today Incentivizing accessible excellence Using information to draw people in vs push away Communicating flavor How naturals chawed things The hope for coffee's future Links: Buy Kenneth's new book! https://www.kennethdavidscoffee.com Related episodes: Sustainability Series #4 : Consumer 069: Hosting Consumer Coffee Classes : 7 Guidelines 035 : The Consumer Revolution w/ Kevin Sinnott 242 : A Conversation with James Hoffmann Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

May 26, 2022 • 11min
Doing What You Want -vs- Doing What is Needed
Management absolutely means you have the opportunity to affect change in the coffee shop. It also mean you have a responsibility to make sure the current operation is running smoothly and that the basics are taken care of. Often we favor the change over the stewardship and that is where we can get in trouble. Today on shift break we are going to be chasing about the difference between what you want, what is needed, and how doing things in the proper order can and often does allow for both. Related episodes: 229 : 7 Tips for New Managers 226 : The Art of being Indispensable at Work w/Bruce Tulgan Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co

May 26, 2022 • 1h 4min
348: Founder Friday! w/ Benito Burmudez of Cafe Unido, Panama City, Panama!
It's Founder Friday! We are traveling to Panama to learn about one of the greatest cafes and roasters, Cafe Unido through a wonderful conversation with its founder, Benito Burmudez. Inspired by the idea that Panama has some to of the world's best coffees, the first Café Unido opens its doors in 2014 in the city of Panama with a clear goal: provide a space for Panamanians to learn and appreciate coffee grown by different local producers, their distinct terroirs, regions, micro lots, varietals and processes while at the same time giving back to coffee growing regions. Over the years they evolved from a single shop, to nine stores, seven in Panama City, one in Boquete, and a new store in Washington DC. Benito had previously opened and run a successful restaurant, Maito, prior to Unido and is also a Panama Barista Championship 2nd place finisher. Since founding the company he has been tirelessly promoting the celebration and deeper understanding of the coffees of Panama to the world. Today we will be talking all about this journey, what has made it successful, the lessons learned, and much more... We cover: How Restaurant experience helped Staying motivated through tough times Working to win over locals to a new flavor of coffee Being flexible and not snobbish about coffee Training system and structure Delegation and investing in understanding Culture and values at scale The biggest mistake in growing the business Allowing for the brand's evolution and how to judge success Exploring the depth and variety of Panama coffee Expansion to the states Links: https://cafeunido.com Instagram: @cafeunido Related episodes: 294 : At Origin Roasting Revolution w/ Luis Fernando, founder of Amor Perfecto! 335: A Better Business Model for Coffee Farmers w/ Thaleon Tremain of Pachamama Coffee 332: Founder Friday! w/ Iman Kusumaputra & Putri Yulandari of Kopikalyan, Jakarta, Indonesia 061 : You Don't Know Beans about Brazil w/ Kelly Stein, Coffea Podcast 289 : Founder Friday w/ Ochen Simon Eidodo of Chariots Coffees, Uganda! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com

May 26, 2022 • 34min
RoR Live! #10 : A Conversation w/ Kevin Nealon Green Buyer and Director of Coffee for Hucklberry Roasters
Welcome to the 10th episode of the Rate of Rise Live Series! In this interview we are talking with Green Coffee Buyer and Director of Coffee at Huckleberry Coffee Roasters, winner of the Roast Magazine Macro Roaster of the year award. The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds Kevin has spent well over a decade in specialty coffee. Beginning as a barista at Chinatown Coffee in D.C. he then moved to Guatemala where he assisted a small coffee growers' cooperative with processing, roasting, and packaging coffee and forging relationships that he maintains to this day. For the last 8 years Kevin has helped Huckleberry Roasters develop, grow, and refine their coffee program through values and relationship based sourcing and all this at scale. In this conversation we will be diving into Kevins role with the company and the journey of growth and development while maintaining long term sourcing relationships and quality. We cover: Kevin's approach to sourcing Growth and keeping grounded Huckleberry's culture and its impact on green buying Feedback's role in guiding the roastery Overcoming challenges in logistics and supply Long terms farmer relationships Care for the people and work culture at Huckleberry Links: www.huckleberryroasters.com Instagram: @Huckleberryroasters Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription) www.keystotheshop.com Consulting and coaching: chris@keystotheshop.com

May 26, 2022 • 31min
RoR Live! #9 : Roasting Innovation and Consistency w/ Scott Rao
Welcome to the 9th episode of the Rate of Rise Live Series! In this interview we are talking with specialty coffee and roasting luminary, Scott Rao! The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds Scott Rao has been in the coffee business for over 25 years as a cafe owner, roaster, consultant, and author. The Coffee Roaster's Companion and Coffee Roasting: Best Practices have influenced a generation of roasters and shaped the global roasting vocabulary and conversation. Scott's popular Instagram account @whereisscottrao offers expert-level tips and discussion about coffee brewing and roasting. Today we are chatting with Scott about the abundance of technological advances in roasting and how to approach adopting these tools and innovations in a way that serves your goals. We cover: Innovative technology up til now Controlling outcomes via technology vs brewing methods How better brewing and extraction tech has changed roasting Working with what we have Controlling coffee's body Best practice for achieving consistency The technologist vs artisan approach How to choose and adopt innovative tech Links: www.scottrao.com Instagram: @whereisscottrao Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription) www.keystotheshop.com Consulting and coaching: chris@keystotheshop.com


