How do we get customers to buy coffees they will like? This is more or less the question I was asked by a client recently in regards to bean purchases and I feel it also speaks to other decisions the coffee shop customer will make in beverage, food, etc.

Today on Shift Break I will give you the answer I gave my client on how to help customers find beans they will like. From there we will talk about my philosophy and approach on up-selling as an important feature of hospitality vs an opportunistic grab for revenue.

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Up-selling and Hospitality: Helping Customers Make Good Decisions