

Keys To The Shop : Equipping Coffee Shop Leaders
Chris Deferio
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Episodes
Mentioned books

Jan 4, 2023 • 12min
Handling Staff Complaints
Nobody is perfect. No coffee business is perfect. Therefore there will inevitably be complaints that staff have about the business. This could be anything from the schedule and state of the bar, to the performance of co-workers and even your own performance as a boss. Even the best companies deal with complaints. The trick is how to do so well. In today's Shift break we will discuss a few ideas for how you can handle staff complaints with a clear head in order to create a better culture, system, and coffee shop. Related episodes: Taking Offense to Critique 277: Encore Episode: How to respond to Negative Feedback Coffee Compass Article: The Wrath of the One Star Review Shift Break: Stop Lying Shift Break: Creating a Feedback Culture Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co Subscribe to KTTS Follow on IG @KEYSTOTHESHOP

Jan 3, 2023 • 60min
387: Innovation and Building a Better Coffee Business w/ Miranda Caldwell
As the 2023 begins it is a great time to take inventory of our cafes and roasteries and really look at what we have done and where we can not only improve, but what needs to change. How can we keep up with the changing industry while still serving our customers? Where do we need to innovate and what are the first steps to building a better business? Today we are discussing all of this and more with our guest Miranda Caldwell! Miranda Caldwell is a coffee business coach and the founder of The Coffee MBA, a community where she teaches business courses for the specialty coffee industry. Since 2000, she has held leadership positions at coffee roasting companies in roles spanning operations, procurement, quality, sales, retail, and education. In 2022 she completed her Masters of Business Administration from a joint program with The University of Manchester and Indiana University. Her primary goal is to improve profitability for coffee roasters, believing they're the key to unlocking profitability for the rest of the value chain. In this conversation we will be discussing Miranda's bold approach to coffee business operation, innovation, and values based leadership and product development that will give you a head start on reaching the next level in your coffee biz. We cover: Discovering, leaving, and returning to the coffee industry Professional development Defining success Profitability Change perspective on our product Where to start to build better Curiosity and innovation Values to rally around What an MBA taught her about what our industry needs Innovation pipelines and Learning from Nestle Customer feedback Links: www.mirandacaldwell.com Miranda on LinkedIn Tik Tok @miranda.caldwell Related episodes: 089 : La Marzocco USA General Manager, Andrew Daday : Leadership, Innovation, service, heritage Sustainability Series #4 : Consumer Sustainability Series #3 : The Cafe Special! "Thinking Differently" Series | Radical Sustainability w/ James Combs of Combs' Coffee 020 Joe Marrocco : Transparency, Origin Knowledge,and Your Shop 239 : 5 Best Practices for the Best Small Business w/ Henry Lopez 184 : Making Great Business Decisions w/ Dave Stachowiak Interested in leveling up your coffee shop or setting up 1:1 coaching? Click here to schedule a free consulting discovery call with KTTS Click here to book a formal one-on-one consulting call! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

Dec 29, 2022 • 14min
Focus on These Areas in the New Year
Every year we have the opportunity to invest our time and attention into many different things. In a coffee shop it can be overwhelming and toward the end of the year we tend to look back and determine way to improve how we invest our time and attention for a better result. In today's Shift Break we will be discussing a few very important and foundational areas where, if you consistently focus your energy with intention, you will find massive return for your customer's, your staff's, and your own happiness and well being. Related episodes to listen to next: Shift Break: Working Clean Fix the Small Stuff! : Management, Morale, Coffee Bar Culture 067 : 6 Truths About Power : The Responsible Approach to Power Dynamics in the Cafe Feedback Culture : Making feedback a part of what you do not just something you sometimes do 165 : The Art of Deep Listening w/ Oscar Trimboli Being the Point of Clarity 248 : The 5 Elements of Resourcing your Team Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co Subscribe to KTTS Follow on IG @KEYSTOTHESHOP

Dec 27, 2022 • 50min
386 : A Look Back at the Lessons of 2022
What a great year this has been! So many amazing people have graced KTTS with their presence, perspectives, and wisdom. It really is an embarrassment of riches when it comes to high value content that can transform your coffee business and career. This makes it very hard to choose which lessons and insights to feature in this episode but I have assembled 8 clips from past guests that I believe offer timeless wisdom and an opportunity to reflect and give you positive momentum for the new year. So here is the line up in order of appearance and what they speak on: EP:327 Phuong Tran | Lava Java: Embracing Simplicity EP: 375 Roland Horne | WatchHouse: Having a specific value proposition EP: 366 Chris Baca | Cat and Cloud: Finding your leadership style EP: 336 Selina Viguera | Blue Bottle: Custom training and cafe management EP: 337 Diana Martinez | Cafe Calle: Serving your community well EP: 359 Nigel Price | Drip Coffee NYC: Accessible Excellence EP: 328 Xavier Alexander | Metric Coffee: Resilience, stewardship, and legacy EP 380: Cindy and Cary Arsaga | Arsagas Coffee Roasters: The key to developing a meaningful business Links to guests websites: www.lava-java.com www.watchhouse.com www.catandcloud.com www.bluebottlecoffee.com www.cafecalle.com www.dripcoffeenyc.com www.metriccoffee.com www.arsagas.com Interested in leveling up your coffee shop or setting up 1:1 coaching? Click here to schedule a free consulting discovery call with KTTS Click here to book a formal one-on-one consulting call! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

Dec 22, 2022 • 1h 8min
385: Founder Friday! w/ Arick Davis and Sarah Layman of Last Mile Cafe, Grand Rapids, MI
On this last Founder Friday of the year I am quite happy to feature a coffee shop founder story that is firmly rooted in service to the community. First as a pop up at farmers markets and now with a brand new brick and mortar, today we are talking with the founders of Last Mile Cafe in Grand Rapids, MI , Arick Davis and Sarah Layman! Arick and Sarah come with a lot of experience in non-profit and impact work as well as tech. Their love for coffee and people eventually guided them to begin Last Mile Cafe as a coffee business designed to make an impact through partnerships with charitable organizations and baking into the practice of donating 10% of all revenue to charities voted on by customers. As of this recording Last Mile's brick and mortar was only 9 days in to being open and things have just been getting better from there. In our conversation we will get an inside look at how they built this impact coffee business, their reasons behind decisions that shaped it, and how they have experienced the journey from mobile to brick and mortar and the road that lies ahead. We discuss: Leaving the corporate world Building for sustainability and impact work Setting out, pivoting and rebranding Learning coffee as a consumer Partnering with organizations To roast or not to roast Donating 10% to charity Pop ups, farmers markets, and learning service Next steps past 2 weeks open/refining Related episodes: 106 : Changing Lives Through Coffee w/ Pamela Chng of Bettr Barista 192 : Freedom through Coffee w/ Esther Hope-Gibbs of Manumit Coffee 180 : A Conversation with Rugid Grind Founders, Brian Washington and Averett Barksdale 139 : Founder Friday w/ Kusanya Cafe Co-Founder, Phil Sipka Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com

Dec 22, 2022 • 12min
Avoiding Toxic Loyalty
We all want our customers and staff to be enthused and exhibit what we tend to consider loyalty. Trouble with that word is that it is loaded with assumptions that go beyond reasonable expectations. In fact, many operators are guilty of trying to force loyalty through coercion and making things personal. This is toxic loyalty. In today's Shift Break we will be discussing a better way to think about loyalty that builds healthy and sustainable relationships with staff and cultivates an environment where we are more likely to receive peoples advocacy beyond what is expected. Related episodes: Customer Loyalty The Key to Up-Selling When "Going above and Beyond" goes too Far Don't Force Vulnerability Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co Subscribe to KTTS Follow on IG @KEYSTOTHESHOP

Dec 20, 2022 • 1h 14min
384: How to Set Up a Successful Coffee Cart w/ Sarah Naylor of Daybreak Coffee Cart
There has been a resurgence of mobile coffee carts recently. A cart offers the owner flexibility, agility, and a less risky entry into the world of coffee retail. That said, there are many elements that need to be in place for you to be able to set up and run a successful coffee cart that serves you and your customers well. Today we are going to be digging into the details with special guest Sarah Naylor of Daybreak Coffee Cart in Snohomish, WA. After 11 year working in coffee and and 8 years in the pastry arts world, Sarah Naylor took all the hard earned knowledge and wisdom she acquired through the hospitality industry and ventured out on her own to found Daybreak Coffee Cart. Daybreak is a mobile coffee cart and craft coffee catering service located in Snohomish County. Daybreak offers an elevated coffee experience for weddings, corporate events, conferences, and mitzvahs all around. They love serving others and aim to bring joy wherever we go. It is their mission to share kindness through coffee. In our conversation we discuss her beginnings and the practical actions she took to start and run her cart in a way that serves her guests with excellence and most importantly, also serves her and her family well. We cover: Changing paths via life challenges Putting family first and the "why" True service and operating values The first steps in starting the Coffee Cart Ergonomics and set up Setting, expectations, and forming an LLC Drawing from past experience to inform the journey The key business logistics and necessities Saying no and growing responsibly Menu design and Pricing Marketing, networking , and promotion Developing confident and positive thought patterns Links: www.daybreakcoffeecart.com IG: @daybreakcoffeecart Related episodes: 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee 367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman 187 : A Conversation with Nikki Outlaw of Anecho Coffee 161 : Founder Friday Drive-Thru Edition w/ Jasmine Diedrich Wilson of Diedrich Espresso 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality Interested in leveling up your coffee shop or setting up 1:1 coaching? Click here to schedule a free consulting discovery call with KTTS Click here to book a formal one-on-one consulting call! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

Dec 14, 2022 • 15min
Authenticity and Performance
Sometimes it is hard to reconcile our desire for authenticity with the performance and responsibilities that we take on while working in the cafe. In fact, for many baristas, their distaste and inability to embrace anything that seems prescribed leaves them incapable of delivering meaningful service and, consequently, incapable of advancing in their work. Today on Shift Break we will be talking about your role as a barista and how it is your job to take ownership of the duties of your job, which will in turn create the authenticity you seek. Related episodes: Excellence in the Things we Hate 015 : What to do if You don't Advance w/ Anne Nylander : How to take the next step in your barista/coffee career 356 : 5 Barriers to Progress in Your Coffee Shop 014 : A Barista's Guide to Advancing: How to take full advantage of where you are and set yourself up for success in coffee 355: Baristas! 6 Essential Qualities to Get Yourself Hired Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com Custom branded mobile apps for your shop! www.espressly.co Subscribe to KTTS Follow on IG @KEYSTOTHESHOP

Dec 13, 2022 • 29min
383: How to Train a Manager
It is easy to assume that if you have found the right person for the manager role then they will not need very much investment or guidance from you to get the hang of things. After all, they are amazing and you trust their "can do" attitude will be enough to help them succeed. Obviously this is not the case, but that doesn't stop this misconception from being repeated over and over again in cafes around the world. Truth is that no matter who you hire you will need to have a structured plan for how they will be onboarded, trained, and invested into over a significant period of time so they are not only capable, but confident and trustworthy in their work as a true leader, not just a barista with a few extra admin tasks. On today's show we will be going over some needed mindsets, approaches and methods for training up a manager that may challenge the way you have been doing things to this point, but will definitely set everyone up for success. We cover: Who is a good manager and what do they do? The misconception of time Your role in the relationship Real investment and specificity Developing beyond knowledge transfer Committing to long term development Co-creation and staying touch with the real needs of the shop Related episodes: 314 : The 6 Essential Qualities of Coffee Shop Leaders 109 : Leadership Abandonment Syndrome : Lack of development in senior staff and what to do about it 179 : What you MUST Know About Employee Culture w/ Stan Slap 261 : The Basics of Managing Managers 378: 5 Areas to Develop in Managers Interested in leveling up your coffee shop or setting up 1:1 coaching? Click here to schedule a free consulting discovery call with KTTS Click here to book a formal one-on-one consulting call! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com

Dec 10, 2022 • 1h 4min
RoR #17 : Evolving Our Approach to Cupping w/ Charlie Habegger of Royal Coffee
In this conversation, Charlie Habegger, a seasoned coffee buyer and expert from Royal Coffee, redefines the cupping process in coffee evaluation. He challenges traditional norms, advocating for a more relaxed and exploratory approach that enhances sensory experiences. Discussion includes the evolution of cupping standards, the impact of fatigue on tasting, and the significance of flexibility in understanding diverse coffee profiles. Charlie also shares personal anecdotes and insights on creative evaluation methods, emphasizing connection and growth within the coffee community.


