Keys To The Shop : Equipping Coffee Shop Leaders

Making decisions about who to hire or even who might need to be let go are some of the hardest but most important decisions to make in a coffee shop. So hard in fact that we can often fall into avoiding the decision by deferring to our existing staff for their opinion on who is or is not a good fit. While involving key staff in these decisions is generally good, putting too much emphasis or all the weight on them can end up in wrong choices for hiring or needlessly extending a staff member's employment solely based on the fact that people like them. On today's Shift Break we will be discussing why we need to making these types of decisions based not so much on the expressed preferences of the current staff (or your own bias for that matter!) but on values alignment and professionally established standards for the business and that role. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: 159 : Addressing Unconscious Bias w/ Lauren Lathrop of Mill City Roasters 244 : Top 10 Ways to Lose Employees 278 : Making great Hiring Decisions Don't Hire on a Trial Basis Setting and meeting Standards in the Coffee Shop You Can't Automate Quality Emotions, Self-Sabotage, and Telling Ourselves the Truth Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Leadership in the coffee shop can either be the glue that holds it together and nurtures its growth, or it is the force that tears it apart and depletes it of vitality. In order to make sure it is the former we need to make certain that we, and those placed in leadership possess key traits and qualities that create a people-first culture. Today we are re-airing a vitally important episode highlighting character traits and qualities every cafe leader needs to possess and practice. In order to be a successful shop you need to have a people first disposition. This episode is We cover: The Importance of Mindfulness in Leadership Practicing Empathy in Leadership Consistency: Building Trust and Clarity Cultivating Confidence in Coffee Shop Leadership The Power of Curiosity in Leading a Coffee Shop Related Episodes: 472: Why Technical Skill as a Leader is Not Enough w/ Jonathan Raymond, Refound, Author: Good Authority 368 : Walking the Line Between Leadership and Friendship 336: A Cafe Leadership Masterclass w/ Selina Viguera of Blue Bottle Coffee 109 : Leadership Abandonment Syndrome : Lack of development in senior staff and what to do about it 437 : The New Age of the Barista: Mindsets + Habits for Success 339 : What Good Barista Training Produces Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

At the head of some of the most exciting brands in India's rapidly expanding specialty coffee scene is Subko. More than coffee, Subko has created a platform to show case the flavors, culture, and design of India through multiple disciplines. At it's heart is sourcing, roasting, and serving the best coffee the subcontinent has to offer and Mumbai is just the beginning. Today we get to hear the story and insights of Subko co-founder, Rahul Reddy Rahul Reddy is the co-founder of Subko Specialty Coffee Roasters and Specialty Arabica Q Grader. With Subko, Rahul intends to help reimagine the Indian Subcontinent as a legitimate contributor to the global specialty coffee movements. The conception of Subko began in December 2018, and cemented itself in February, 2019, when Rahul decided to leave behind careers in the technology, social enterprise, and risk analyst worlds to train as an apprentice at a specialty coffee company called City of Saints in Brooklyn, New York. There, he learned the art of profile roasting coffee as a roasting apprentice, learned specialty brewing, packaging, producing cold brew, and farm level green bean buying. In this conversation we cover: Rahul's Introduction and Personal Fascination with Coffee The Absence of Indian Farmers in the Global Coffee Discourse The Value of Diverse Backgrounds and Skills Specialty Coffee as a Platform for Change Design and Storytelling to Showcase Indian Coffee Building a Foundation for Subko Redefining Indian Coffee: Showcasing Terroir and Post-Harvest Processing The Permaculture of Indian Coffee: Shade Trees and Intercropping From Roasting to Cafe: Navigating Challenges During the Pandemic Verticals of design, cocoa, and coffee Fostering Creativity and Collaboration: Subko's Team Values Expanding the Subko Experience: From Mumbai to International Cities Advice to other entrepreneurs looking to reshape narratives Links: https://www.subko.coffee/ IG: subkocoffee Related Episodes: 364 Founder Friday w/ Sarah Alakeel of Hjeen Coffee in Saudi Arabia 171 : Founder Friday w/ Matt Chitharanjan and Namrata Asthana of Blue Tokai Coffee Roasters in India 332: Founder Friday! w/ Iman Kusumaputra & Putri Yulandari of Kopikalyan, Jakarta, Indonesia 348: Founder Friday! w/ Benito Burmudez of Cafe Unido, Panama City, Panama! Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more worse, the consumer must wade through a sea of competitors who are applying similar social media and advertising strategies. So what do you invest into to give you a big return? Today on Shift Break we will be discussing what I believe is an often overlooked and little implemented strategy that will gain you a lot of long term customers. Best of all, it is not able to be duplicated and helps you stand out from the rest in a way the usual methods a cannot. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: 433: Winning Staff and Customer Loyalty 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee 430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference Are You Open? 480: Focus on What Your Customers Love Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Ian Fretheim, Director of Sensory Analysis at Cafe Imports, discusses the importance of sensory analysis in coffee industry using 'The Coffee Rose' software. They emphasize creating a common language for communicating coffee characteristics, improving tasting evaluations, and enhancing purchasing decisions. The podcast explores the significance of tools like 'The Coffee Rose' in improving customer experiences and effective communication in the coffee journey.

It is easy to talk about the things we want to improve, fix, and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along, rather than simply taking 1 small decisive step toward what we need. Today on Shift Break we talk about why we need to default to taking action more vs simply talking about and planning the perfect next step Disciplining ourselves to do this creates in us and our team the identity and capacity needed to manage the shop well. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Your customers count on you to create a wonderful cafe experience everyday. That is the implied or explicit promise of our marketing and what most of us aspire to deliver. The way we get there is by paying close attention to what our customers love and fortifying those element of the business through focused resourcing and training and improving as we go. What are some of the most important areas to focus on that will truly communicate to your customers that you take their patronage seriously and that we are here to serve? Today we are going to cover the main things customers love, why they are important, how to create a culture that maintains them, and what you can expect as a result. We cover: Preemptive service Thoughtful variety Empathy Attention to detail Cleanliness Consistency Follow through and acknowledgement Related Episodes: 098 : Loving the Closing Shift : Problems, solutions, and philosophy on work 424: Developing Menu and Hospitality Guides 282 : How to Listen to your Customers 433: Winning Staff and Customer Loyalty 340 : Encore Episode of "10 Reasons to Love the Customer"! Blog: The Customer of Tomorrow Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

In the cafe, it is easy to lapse into assuming that people who work for you, should also be available and responsive at all times even when off the clock. The lack of quick response from staff when off the clock to calls, emails, slack messages etc is often considered some sign that the employee is not right for the organization and can have a negative impact on how that employee is perceived and invested into. Today on Shift Break we talk about the importance of respecting the boundaries of personal and professional and how we should set healthy expectations for staff an ourselves in the coffee shop so we can avoid this toxic overlap. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: SHIFT BREAK: Owners, It's OK to Make Mistakes Specific Expectations and Due Dates High Expectations + Low Control Reasonable Expectations Good Baristas aren't born, they're Made Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Try as we might, the reality is that eventually even the best staff will leave our shops for another job or career. How they leave is largely up to us as leaders. Some will exit on bad terms for reasons related to bad management or their own personal behaviors that are an ill fit. Others will have been wonderful team members and right fit for the role, but need to move on. In all cases there is much to learn that we miss out on when we don't conduct exit interviews. Today on Shift Break we will be talking about why you need to strive to conduct exit interviews with all your employees when they leave your shop and how it will benefit you, the business, and especially your future staff. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: 278 : Making great Hiring Decisions 301 : Hiring and Training for Excellence 018: Hiring, Culture, and the Future of your Shop 221 : Building your People Program w/ HR Consultant Dana Goodwin 232 : Rebuilding your Staff with Excellence w/ Dave Stachowiak Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

The world of coffee and coffee shops is changing rapidly. The variations of business models that serve innumerable contexts globally require intentionality in how we pursue innovation and how we stay aware of the flavors and expressions that define the specialty coffee world. Today we are joined by a perpetual champion of coffee experiences and resident industry optimist, Andre Eiermann! Andre's coffee journey started as a coffee trader in Switzerland. He moved shortly after to Kenya and Tanzania and spent most of his time on coffee farms, in cupping rooms and in dry mills. In the laboratory he cupped sometimes 800 cups of coffee a day. After his time at origin, Andre worked for several coffee roasters in marketing across Europe. He gained a deep understanding of the coffee industry – from whole beans, R&G, instant to the ready-to-drink category. The last years have been especially exciting for him: once Andre entered the specialty coffee world, he founded a coffee academy, launched a specialty coffee range, worked as a trainer and competed and judged in barista competitions. In 2017 he reached the semifinals of the World Barista Championship in Seoul, while working as a marketing director. Afterwards Andre deepened his coffee science knowledge during a collaboration with the Zurich University. This research project culminated in the scientific publication "Extraction of single serve coffee capsules: linking properties of ground coffee to extraction dynamics and cup quality" in Nature Science Reports. In addition, André is a certified Arabica Q-Grader as well as an AST for the Specialty Coffee Association. Andre published his book "INSPIRE and GET INSPIRED" to share his passion for specialty coffee. He then continue his coffee journey in Melbourne where he worked as the General Manager for Victoria Arduino. Finally Andre is back in his home country Switzerland, where he joined Eversys in the Swiss mountains. We cover: Andre's Journey into the Coffee Industry The Importance of Sensory Skills Authentic Storytelling in Marketing Creating a Memorable Customer Experience Balancing Customer Needs and Wants The Role of Innovation in Shaping Demand The Future of Coffee Shops The Potential of Automation in Coffee Shops Investing in People and Training Financial Management for Coffee Shop Success Delivering Excellent Products and Service The Value of No-Fuss Coffee and Great Customer Service Links: Instagram: @andre_eiermann https://www.eversys.com/en/ Related Episodes: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 445: Evolution of the Machine-Barista Relationship w/ Ryan Willbur of Synesso Coffee Systems 432 : How to Win in Specialty Retail Coffee 393 : The Tyranny of Taste w/ Kosta Kallivrousis ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters 082 : Knowledge and Flavor w/ Cosimo Libardo 447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com