Keys To The Shop : Equipping Coffee Shop Leaders

481 : Exploring Sensory Analysis Using "The Coffee Rose"/ Ian Fretheim, Director of Sensory Analysis at Cafe Imports

Jun 24, 2024

Ian Fretheim, Director of Sensory Analysis at Cafe Imports, discusses the importance of sensory analysis in coffee industry using 'The Coffee Rose' software. They emphasize creating a common language for communicating coffee characteristics, improving tasting evaluations, and enhancing purchasing decisions. The podcast explores the significance of tools like 'The Coffee Rose' in improving customer experiences and effective communication in the coffee journey.

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Intro

00:00 • 2min

Keyholder Coaching Groups and Coffee Innovations

02:08 • 7min

The Coffee Rose: Enhancing Coffee Tasting & Purchasing Decisions

09:13 • 6min

Importance of Sensory Analysis in the Coffee Industry

15:12 • 34min

Exploring the Importance of Sensory Analysis in Coffee Enjoyment

49:28 • 2min

Exploring the Significance of Using Tools like the Coffee Rose in the Coffee Industry

51:22 • 3min

Tasting coffee is arguably one of the most important, yet subjective practices we engage in as coffee professionals. As our guest today will articulate, tasting and evaluating a coffee's Characteristics is done as a means of communicating to others. In order for us to communicate we need a common language and we need to contextualize as we go. That is where "The Coffee Rose" comes into play. Today we are diving into the world of sensory analysis and ways to create accesibity and understanding with special Guest, Ian Fretheim

Ian Fretheim has been the Director of Sensory Analysis at Cafe Imports for 13 years. He holds a certificate in sensory and consumer science from UC Davis and has studied wine assessment with the International Sommelier’s Guild. In 2018-2019 he began work on the foundations that would become the Coffee Rose with the goal of improving Cafe Imports’ sensory program.

As the Coffee Rose emerged, it became clear that it answered more questions and served greater needs than originally imagined. The Coffee Rose is an unprecedented pivot toward transparency and accessibility in specialty coffee cupping.

Today, Ian and Cafe Imports use the Coffee Rose to describe and assess thousands of coffees, teach cupping and coffee tasting, communicate with partners, and provide a path for experienced cuppers to return to tasting coffee without the filter of forms that abstract them away from the cups and reduce their experience to a series of numbers.

Links:

The Coffee Rose

@cafeimports

Water Activity in Green Coffee Paper

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