

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Dec 14, 2021 • 34min
Why Moving from Getting to Go Giving Will Make You a More Profitable Sales Professional With Bob Burg
This is episode 444. Read the complete transcript on the Sales Game Changers Podcast website. Bob's TIP: "Shifting your focus from getting to giving and when we say giving in this context, we simply mean constantly and consistently providing immense value to others understanding that doing so is not only a more pleasant way of conducting business, it's actually the most financially profitable way as well. When you're that person who is able to take your focus off of yourself and place it onto that other person genuinely and authentically, looking to discover what they need, what they want, what they desire, how you can help make their businesses, their lives better, help bring them closer to happiness, people feel good about you. People want to get to know you, they like you, they trust you, they want to be in relationship with you, do business with you and so forth. They're going to buy from you only because they believe they'll be better off by doing so than by not doing so."

Dec 10, 2021 • 35min
Why These Actions Will Help You Grow as a Sales Professional With Premier Sales Leaders Kim Mirazimi and Jeremy Nye
This is episode 443. Read the complete transcript on the Sales Game Changers Podcast website. KIM's TIP: "It's okay to fail and fail fast but learn from it. Improve from it, iterate on it, iterate your process, iterate your style. We're all very stylistic in what we do as sales professionals and sales leaders. Last year was a year of resilience, this year is also going to be a year of resilience and that's a key theme in my team, and we see in the market. Grow your clients and yourself through trust, and that's how you're going to grow your success as a sales professional and elevate your game." JEREMY'S TIP: "Be a problem solver. In your first conversation, ask that customer, "Give me a project, give me a task," nothing relatable to having to sell something to solve that problem. Literally, ask for a task, come back and do it better and faster than anyone else and you will automatically earn the right to ask for the next thing, have a seat at the table, and you'll be making a lot of friends when you deliver on that as well."

Dec 7, 2021 • 29min
Three Keys to Ethically Influencing Customers With Cialdini Certified Trainer Brian Ahearn
This is episode 442. Read the complete transcription on the Sales Game Changers Podcast website. Brian's TIP: "When we talk about ethically influencing people, there are three keys that have to be present. First is truthfulness. Now, it's not enough to tell the truth, we never hide the truth either, because if we know something will materially impact someone's decision and we withhold it, we're not being ethical. They will not look at us as an ethical influencer if they find that information out after the fact. The second thing is we only use the psychology that we find naturally in the situation. For example, if there's no real scarcity for your product or service, don't claim that there is. Then the third thing that we look to do is create situations that are good for both parties. I like to say, "Good for you, good for me. Then we're good to go." If we can hit all three of those criteria, we can look ourselves in the mirror and say, "You know what? I'm dealing with people in an upright, ethical manner."

Dec 3, 2021 • 33min
These are Critical for Sales Success With Clint Crosier and Jennifer Fisher
This is episode 441. Read the complete transcription on the Sales Game Changers Podcast website. JENNIFER'S TIP: "Move forward. You have to keep moving forward. Have that courage to try something new, pivot, change. Just move forward. As long as you keep moving forward, you're going to be okay." CLINT'S TIP: "You succeed only – and I underscore only – when your customers succeed. Pick a customer, sit down with a blank piece of paper and see if you can articulate your customer's top three business priorities. Draw a line and then see if you can articulate the three biggest problems they face to achieve those opportunities. If you can do it, great, you're well on your way to helping your customers solve their hardest problems. If you can't do it, you need to go back and do some more listening and some more investigation about what's important to your customer."

Dec 1, 2021 • 34min
Women in Sales Can Achieve More Success By Looking at This More Deeply With Leadership Coach Christa Davis
This is episode 440. Read the complete transcript on the Sales Game Changers Podcast website. CHRISTA'S TIP: "I always say this, "I can't help a leader who doesn't care about people." You have to generally have a desire that you want to do good, even if maybe you're maybe not achieving that level of good that you want to be doing. Not being in integrity, that is a huge cost. Being honest with yourself like I mentioned with myself, where I wasn't being in integrity. I was saying, "These things are important to me, but I'm living in this way." Being honest, looking at that, and making a commitment to integrity, and yes, people might not like you. When you say no, people might not like you. I can promise you that. You might piss some people off. But what's more important at the end of the day, to be liked or to have integrity? That's just something else to bite off on and think about leaving this conversation.

Nov 30, 2021 • 31min
Turning Knowledge into Action to Grow Sales With Social Selling Expert Tim Hughes
This is episode 439. Read the complete transcription on the Sales Game Changers Podcast website. Tim's TIP: "Turn knowledge into action. As an organization, you know what you're doing isn't working right now. You know that you've got to get on social and you've got to do something about it. Sometimes, that's going to need to you be courageous and stand up, and actually, sometimes disagree with people because there are going to be some people that are going to want to do it like we did it 30 years and 40 years ago. This is a call to action in terms of standing up, being courageous and turning what you know is right into action."

Nov 23, 2021 • 31min
Four Steps to Strategically Landing Your Next Sales Promotion with Cat Stancik
This is episode 438. Read the complete transcription on The Sales Game Changers Podcast website. This show was sponsored by Cox. Learn more at For the Love of Sales. CATS TIP: "Everything that we're talking about has everything to do with marketing and sales. How are you positioning yourself and how are you "convincing" someone that it's time for you to be promoted? The first thing is all about authority. How are you branding yourself? Are you identifying the job that you want? Are you communicating it and are you positioning yourself as an authority? And there's community. Your job, especially in the corporate space, is to make your boss look good. If you want it to work, then start looking at what you're doing and how you're showing up. The third piece is how you Engage. Identify that sponsor, who, and invest in them. This is about giving them value, support them. So many people want to take and they don't give first. Look at what you can do to help them, support them. Find out what are they looking for."

Nov 22, 2021 • 44min
If You're Not a LinkedIn Expert, Listen to this Podcast with Brynne Tillman Now!
This is episode 437. Read the complete transcription here. BRYNNE'S TIP: "Resonate, curiosity, teach your customers something new. Get them thinking differently about their state and lead them to your solution."

Nov 19, 2021 • 32min
Elite Sales Pros Must Do This for Success Right Now with Sales Leaders Barry Leffew and Matt Freix
This is episode 436. Read the complete transcription on the Sales Game Changers Podcast website. BARRY'S TIP: "I recommend using what I call a process play in email, where you communicate with the customer your understanding of the steps that they have to go through to get to issuing a contract or an order. You don't want to do that after the first call, but after you've spoken to the customer, validating those steps often gives you insight into, wait, there's an additional step or no, we can skip this step because of this size of the purchase. I really recommend putting that to use, a really crisp email, something that somebody can read right on their phone just verifying, here's the steps we're going to work through together to get this completed. MATT'S TIP: "Trust but verify what your customer's telling you. You need to ask them to make sure you understand their full process. Do they have a legal review? Do they have security review? Whether there are approvals and so on, and then hold them accountable to that. Also, stop asking times that your customer is free to schedule a call and instead, just send the meeting request. You can send your email that says whatever information you need to tell, and at the end you say, "I'm sending you a meeting request at this date and time. If it doesn't work, please suggest a new time." It cuts down on that process of going back and forth so many times, and it's been very successful for us."

Nov 17, 2021 • 36min
These Strategies Can Quickly Accelerate Your Sales Growth With FireEye and immixGroup Sales Leaders Kristi Houssiere and Meghan Cohen
This is episode 435. Read the complete transcription on the Sales Game Changers Podcast website. KRISTI'S TIP: "Learn how to tap into your inner voice or your intuition and taking time every week to be quiet and be still, and self-reflect. There's always a lot of things floating around in our head. Sometimes we're just on a go, go, go habit trail of motion. Being still, unplugging, being quiet, and really focusing on what you want to work through mentally, and having that quiet time is important." MEGHAN'S TIP: "Make sure that you are letting your boss, or your leadership know of your career interests. If you're really good at your role and you're really self-sufficient, they're probably not paying attention to you. They're focused on their problem children. You want to make sure you're staying on their radar, letting them know what you're doing, what you're interested in, so that when opportunities come forward, they think of you."


