
prehype
A podcast where we speak to people who have done something unique and entrepreneurial. Anything from product development to social engineering to how to launch new ventures while staying sort of sane. This podcast is often a 'walk-and-talk' conversation between entrepreneurs in the Prehype family – people building something out of nothing. Prehype co-creates new ventures with VCs and corporations. The Prehype Podcast is hosted by Henrik Werdelin, the founder of BarkBox and Prehype.
Latest episodes

Aug 24, 2015 • 32min
Bjarke Ingels - what entrepreneurs and architects can teach each other (Ep 6)
Bjarke Ingels is one of the world's leading architect. With his team at BIG he is the creative mind behind many iconic buildings like the new Google Plex and the World Trade Center 2 tower in New York. He has recently been more active in tech angel investing having placing bets on companies like ManagedByQ.com and Andco. (joinand.co) We sat down to talk about how tech has stolen a lot of their terminology from architecture and what each industry can learn from each other... Produced by: Henrik Werdelin. More info on: Bjarke: http://www.big.dk Prehype: http://prehype.com Henrik: twitter.com/werdelin and http://hellohenrik.com

Jun 14, 2015 • 33min
How Coca-Cola is pioneering the use of venture investments to push innovation internally (Ep 5)
Emmanuel Seuge is quietly pioneering how big companies can use venture investments to push innovation within a large org. Over the past three years, his team has invested in companies ranging from Spotify to Endomondo to gain insight, access and innovation experience from entrepreneurs. We sat down with him in LA to pick his brain about what he has learned while making this program, why young talent now prefers to work in startups over big corps and why he thinks gaming is such an important industry for coke to be a part of. Produced by: Henrik Werdelin. More info on: Emmanuel: http://goo.gl/DLY0Nc Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com

May 28, 2015 • 24min
How BarkBox use famous internet dogs on Instagram to built a big business (Ep 4)
According to Forbes BarkBox is one of the leading brands on Instagram so try to some easy tricks from Val who manages that Bark & Co's influencer network of very famous online dogs called BarkPack. This community of over 400 famous dogs is now one of BarkBox biggest sales channel and a good example how an innovative use of social media can make a measurable business impact. Produced by: Henrik Werdelin. More info on: BarkBox's instagram: https://instagram.com/barkbox BarkBox.com and Bark.co Henrik Werdelin: http://twitter.com/werdelin and henrik.me Prehype: prehype.com

May 14, 2015 • 32min
GE's Beth Comstock tells how spending time with startups makes GE more innovative (Ep 3)
We talk to the always insightful and kind Beth Comstock (GE's CMO)about how big companies can work with startups and how she is making a company with over 300.000 people more entrepreneurial. Hear also what founders can learn about scaling from corporations - and why Beth is hosting ancient philosophy discussion dinners. Recorded in LA at the #Pttow Summit. Produced by: Henrik Werdelin. More info on: Beth: goo.gl/2mIVgk and twitter.com/bethcomstock Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com

Apr 24, 2015 • 29min
How to make new ideas happen in a big company with author Thomas Wedell (Ep 2)
We talk to Harvard Business Press author Thomas Wedell-Wedellsborg about tricks for becoming more creative, on how much risk to take, tips for selling ideas to your boss and the dangers of the Hawaii shirt syndrome. Produced by: Henrik Werdelin. Read the whole transcript and summery here: http://wp.me/pXSFV-Ji More info on: Prehype: prehype.com Thomas: wedellsblog.com and his book 'Innovation as Usual' - get it on amazon Henrik: twitter.com/werdelin & hellohenrik.com

Apr 7, 2015 • 25min
Health innovation for busy entrepreneurs (Ep 1)
We talk with health innovation expert Steven Dean about tricks entrepreneurs can learn from the latest in health, about bacteria in your gut and the best stories from NY Quantified Self Meetups. Produced by: Henrik Werdelin (slightly reduced audio quality...)
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