How BarkBox use famous internet dogs on Instagram to built a big business (Ep 4)

According to Forbes BarkBox is one of the leading brands on Instagram so try to some easy tricks from Val who manages that Bark & Co's influencer network of very famous online dogs called BarkPack. This community of over 400 famous dogs is now one of BarkBox biggest sales channel and a good example how an innovative use of social media can make a measurable business impact. Produced by: Henrik Werdelin. More info on: BarkBox's instagram: https://instagram.com/barkbox BarkBox.com and Bark.co Henrik Werdelin: http://twitter.com/werdelin and henrik.me Prehype: prehype.com