Mahon McCann Podcast

What is a brand?This is one of those ghoulish, new-age internet questions that keeps me up at night. I don’t really understand brands and branding, but thankfully Joe Barnes is an accomplished Brand Strategist, graphic designer, painter and visual storyteller - so he can set me straight!  In this podcast, we are discussing branding, personal versus professional branding, the mechanics of branding, how creativity works, is controversy a good thing? And more. Listen on Spotify:Watch the full interview:Timestamps:0:00 - Intro01:00 - What is a brand?06:00 - The mechanics of branding10:00 - Problems in the marketplace12:00 - How creativity works14:00 - Branding in art18:00 - improving your brand24:00 - Branding & Identity29:00 - What is Creativity?33:00 - What is a good brand?35:00 - Controversy & Branding42:00 - Personal Development & Branding46:00 - Jordan Peterson's Brand52:00 - Being an online creative(If you like the podcast/essays, please consider sharing Monk with a friend :)Warm regards, Mahon. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

“You have often heard me speak of an oracle or sign which comes to me, and is the divinity which Meletus ridicules in the indictment. This sign I have had ever since I was a child. The sign is a voice which comes to me and always forbids me to do something which I am going to do, but never commands me to do anything, and this is what stands in the way of my being a politician.” — Socrates, Plato’s ApologySocrates and His Daimonion. 15th February 399 BC - The Athenians put Socrates on trial for trumped-up charges of corrupting the youth and worshipping false gods and he is found guilty and sentenced to death. Part of the reason for the charge was Socrates Daimonion, a voice which spoke to him and told him what not to do. The word Daimonion is notoriously tricky to translate, but Cicero refers to it as divinum aliquid — a ‘divine something.’ For later thinkers, like Plutarch, the Daimonion became a Daimon, a personal spirit, which Plutarch related to Conscience. Socrates’ friends urged him to run away when he was put on trial, one even went so far as to bribe the guards, but when Socrates consulted his Daimon on the issue, the voice said ‘no.’ Socrates faced a moral dilemma: Listen to the Daimon and die? Or ignore the Daimon and live? Socrates concluded that the Daimon had only ever told him good things in his life so therefore, death must not be a bad thing. He drank the poison and died, and the rest is history (literally). The Voice of Conscience. For the past three weeks, I’ve discussed personal development on the podcast and the thought occurred that our behaviour is controlled and regulated consciously by the voices in our mind, what Sigmund Freud would call the Super-ego. Of course, we ask other people and confer, but when we make decisions and think something over, this process occurs in the mind as a conversation. The question is, a conversation with who? Conscience As The Voice of Character.“Ethos Anthropos Daimon” (Character is fate or character is to a man, his Daimon) - HeraclitusMy problems with my Conscience started with issues with authority as a teenager. Until my late teens and early twenties, I had no real relationship with my Conscience. I didn’t do some things because I felt it was a bad thing to do, but rather in a calculating sort of way, because my parents or teachers would be mad at me, and that would suck. An actual quote from my writing aged 20, ‘authority is the true enemy of all mankind.’ My parents, teachers, the Gards, the government, and anybody in a position of authority, in my opinion, were illegitimate. As Millennials, in general, we have issues with authority because, of course, once bitten, twice shy. We have seen institutions crumbling around us and felt the anger and cynicism of children who have been let down. My anti-authoritarian philosophy allowed me to reject my own inner authority (Conscience) and to behaviour in any impulsive-pleasure-seeking way that I wanted. This is because when you reject authority outside, you also reject authority inside. My Anti-authoritarian fun was short-lived and I ended up stuck following the group, with no discipline, goals, boundaries of my own, only tons of negative emotion, confusion, existential crisis, inner chaos, impulsive-pleasure seeking, bad poetry, bad relationships, and overall, hell. The Conscience is an authority, and getting back in touch with the Conscience means again justifying that some authority is good and necessary. If you condemn authority outside you, you condemn authority within, and it is the authority within is what guides you through life. The conscience is responsible for personal development, or not. So, How do we improve our Conscience?My central thesis is that individuals should be responsible for their personal development, not me or anybody else. As Cicero said, ‘No one can give you wiser advice than yourself.’ But the problem is, like when I was younger, we aren’t that wise! My counsel to myself wasn’t good, or at least I didn’t listen if it was. So I found myself on a path of destruction, immoral and often downright dangerous. So how do you strengthen the advice that you give to yourself? That seems obvious, education? The job of teaching is to grow and make your own inner guiding voice more sophisticated and to put our childish, ignorant selves in conversation with the greatest minds and lives of human history? Except generally that doesn’t happen in the education system these days and so we are left bereft of that composite character, that inner voice, that can guide our development. The Stoics had a way of dealing with this problem: the contemplation of the ideal sage. The exercise was to imagine someone you admire (for the Stoics, this would often be Socrates) and to internalise their character, what you admire about them, what makes them good, how they act, how they think, how they judge and to ask yourself at times of moral decisions, what would they do? In other words, you emulate their example. But as you grow older, you build on their example with other people’s examples and discern a good example from a bad example and you define what it means to be a good person. Through negotiating with that inner authority, you develop an inner teacher, a mentor like Yoda in Star Wars. But one that has been strengthened with the ideas and thoughts of tradition and thousands of human lives. This is how you guide yourself well through life. Conclusion. There is so much more that could be said about this topic. But Socrates looked at the Daimon as the spark of the divine within and the voice of the Gods, and as a guide, he could rely on - that’s a superpower as far as I’m concerned. But the Conscience is not perfect and must be developed to develop your development! * Rationalisations, excuses, willful ignorance and lies pathologise your conscience and damage your judgement, making you lost and without guidance. * Education should deepen and enrich your conscience and help you internalise figures you admire to bootstrap your conscience. * If you develop your conscience you can trust your own judgement, tell right from wrong, and guide yourself through life effectively.Listening to your Conscience requires courage because it often brings you into conflict with other people. It takes wisdom to discern good advice from bad advice and learn right from wrong - Luke Skywalker eventually has to leave Yoda behind, so at times it is necessary to go beyond your conscience in order to re-vitalise it. There’s no straightforward path here. You have to be temperate to not destroy the voice with impulsive pleasures, and just to balance the demands of the conscience with your own needs and safety. But according to everything I’ve learned thus far, this is the place where personal development begins. This all starts with that relationship with your inner voice, with your inner god, and is something which is under your control. (Did you enjoy this essay? Then please share it below)Thank you for reading Monk. This post is public so feel free to share it.Subscribe for free to receive more insights like this. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Sup Monks! Here it is, the final episode of the 3 part trilogy with psychologist and founder, Mitja Černko on ‘What is Personal Development?’In this episode, we try to synthesise what we have discussed in the first two episodes; delving into the virtue of Sophrosyne, the ideal sage and Mitja’s model of personal development, Attuned Sovereignty, before bringing it all together into a new definition and hopefully, greater understanding. Listen now on Spotify: Watch the Full video on Youtube:Warm Regards, Mahon. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Sup Monks! Part 2 of this very exciting chat with Psychologist and Co-founder of the Trainer's Forum, Mitja Chernko is out now!In this podcast we are talking about, the essence of personal development, Relevance Realisation, Attention, Big Five Personality Theory, evolutionary traps, Well-being and the developmental crisis of the future. Audio podcast:Video podcast:Timestamps: 0.00 - Intro 03.20 - Re-cap 09:00 - Relevance Realisation 16:00 - Agent/Arena Relationship 17:11 - Why does essence matter? 26:00 - Transformation of personality 30:00 - Personality versus Personal 34:00 - Capacities 40:00 - Evolution 45:00 - Well-being 55:00 - Psychological LiteracyPart 3 will be out in two weeks! If you like the content please share and encourage other people to sign up and get involved:Warm Regards, Mahon. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Storytime. In Greek Mythology, in the later stories of Theseus, son of Posideon, slayer of the Minotaur, founder of Athens, he is having an identity crisis of sorts. In many of his later stories, Theseus, a once-great hero, mainly misbehaves with his mate King Pirithous. Pirthous (meaning to run around), was born when Zeus turned into a horse and bucked his Ma, and he was well known for causing trouble. One day, the mischievous pair decided they would marry the daughters of Zeus because they were both such hot stuff. Theseus chose Helen, who if you know the story of Troy, was the most beautiful woman in the world and a real heartbreaker (except at the time of this story she was only 12 and they kidnapped her. Pretty messed up). King Pirithous chose Persephone, Goddess of Fertility, even though she was already married to Hades, king of the underworld - yipes. Not the best call. This whole thing was a bone-brained scheme, like your mate tempting you out on the batter looking for women when you know you should be at home in bed. But Theseus thinking he was a good mate, said, 'no bother lad, I'll go to the underworld with you and we get her back,' which turned out to be a terrible move. They left Helen with Theseus Ma and went out on their mission. Somewhere on the journey, around the outskirts of Tartarus, Theseus got tired. He was older and not as youthful as he was before on his adventures. So he decided to sit down on a rock to rest, but when he did, he felt his limbs change and grow stiff. He tried to get off the rock but could not. He was fixed to the rock now! As he turned to cry out to his friend, he saw that Pirithous, too, was crying out. Around him gathered the terrible band of Furies with snakes in their hair, torches, and long whips in their hands. Faced with these monsters, the hero's courage failed, and they led him away to eternal punishment. For many months in half-darkness, Theseus sat stuck to the rock in the underworld, fixed, mourning for his lost friend and himself. By pure chance, he was rescued by Heracles, who came to the underworld for his 12th task, capturing the three-headed dog Cerberus. Theseus persuaded Persephone to forgive him for the part he had taken in the rash venture of Pirithous. So Theseus was restored to the upper world, but Pirithous never left the kingdom of the dead. When Heracles tried to free Pirithous, the underworld shook. When Theseus returned, Helen was gone and had run off with some other young fella from Sparta.  From that time on, he experienced terrible misfortunes, killing his own son, and eventually, some other new upstart hero threw him off a cliff. Overcoming the quarter-life Crisis.‘The Quarter Life Crisis’ is a fairly Millennial concept but not something uncommon for young people to wrestle with, the question of, who am I going to be? I’ve struggled with this for many years and consider myself to be out the other side now and able to offer some useful insights for you too. Life around the mid-to-late twenties, can get very complicated; some people are getting married with kids, others are out on two-day benders, and then you're just sitting there in the middle, eating cereal for dinner. Uncertain times for a burgeoning adult. When in the underworld, moving from one meaning-making structure to another, the temptation is to fall back into old habits and regress to the last place you felt comfortable and safe, to proverbially sit down on a rock. When in uncertainty you don't know how to act and you are in danger of falling back into old habits to stabilise yourself or just defaulting to copying everybody else. Except this doesn’t solve the problem of where you are going, to find a habitable adult identity.  So, how do you get out of the quarter-life Crisis? And what lies beyond? If you want to have clarity about how to act now, you need to decide who you will be in the future. The future self sets the normative constraints for how we act in the present. For example, if you want to be healthy in the future, you have to live healthily now. If you want to be courageous in the future, you have to start practising courage now. If I want to be a philosopher, I have to start talking shite, now... I found out the truth of the future self through hard experience. Being deeply unhappy with who I was in my early twenties and a mile off my ideal. I faced a choice then - Lie, and pretend everything is fine? Keep going the way I was going? Or get really, real? Face facts, that I didn’t really know who I wanted to be anymore and that I had to spend time atoning, trimming down on vices, making tough decisions, facing uncomfortable truths, and hammering away at those bad habits; the equivalent of moral weight lifting because morally, I was a complete shrimp.For me, a lot of my problems were tied up in the session. Last Christmas, the bad outweighed the good once more, and I decided to cut quit drinking for a year. There's no way to sugar-coat this tough-pill-to-swallow but drinking holds you back. Doing this sober time and drunk time has shown me that drinking gets in the way of just about everything, relationships, productivity, and self-respect. Drinking is fun but comes at a cost.The session became a familiar routine, an anchor in the chaos and uncertainty of life, beyond complicated families and academic pressures, there were friends, stories, status, rituals, weekly benders to look forward to, and hangovers to recover from, and then more sessions to get excited about all over again. But that is why quitting drinking, or any familiar routine, is so hard - It's not just not drinking the juice that makes your head explode; you genuinely have to become a different person. As Epictetus said, "It isn't possible to change your behavior and still be the same person you were before."Sacrifice is the essence of personal development. You can't have your cake and eat it too. We are limited beings, so for something to live, something else must die. As you get older, into your late-twenties, the early thirties, the landscape changes, people get into relationships, commit to careers, move on, values change, and we come face to face with the future and the question for ourselves, who am I going to be?  Getting over the quarter-life Crisis involves sacrificing the behaviours that keep you tied to who you were. For you, the sacrifice might be something different, but the aim is the same. You need to:  * Build a vision for who you want to be that you love and find motivating.* Identify and remove the bad habits that keep you from living in-accord with your ideal.* And cultivate the good habits that will get you there; the right path. It involves sitting down and wrestling with who you want to be, writing, reading, and reflecting. Finding your values and then breaking those abstract values into actionable routines and practices you can implement that will eventually become integrated into new habits.  This seems so simple? Why doesn't everyone just do this?In reality, it is not, and our culture offers tons of distractions and addictions but little to no real guidance on how to undertake this project. The modern marketplace is a comfortable rock making factory; social media, drugs, alcohol, movies, and endless streams of content, all threatening to keep you 'stuck on the rock' in the underworld. Using pleasure and comforting patterns of behaviour to keep you from cultivating your character. But the difference between being a loser and a winner can be sacrificing a couple of bad habits. There is no alternative to this process, and no one can do it for you. With the virtue of time, I realised that drinking was holding me back and keeping me comfortable in situations where I shouldn't have been comfortable, keeping me in physical and mental places I should have left, and repeating the same patterns of self-destructive behaviours, I should have left behind long ago. To be the person you want to be, you have to sacrifice the behaviours, the person, who you were. This is a harsh and brutal process, murderous really; you have to become a beast to avoid getting stuck on that rock in the underworld, forever. (Did you enjoy the essay? Feel free to share and encourage others to sign up)Thanks for reading Monk! Subscribe for free to receive new posts and support my work. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Mitja Černko is a psychologist, researcher and co-founder of the Trainer's Forum. Mitja’s bio:“My journey as an adult learning provider started when I was 19, beginning with the contrast between "formal" and "non-formal" education. While studying psychology, contributing to various (international) student organisations, and conducting (social) data science projects, I became increasingly impressed by the scope and depth of learning experiences and how reliably they can be facilitated. 10 years later, this insight still powers my involvement with Trainers' Forum (TsF) - an international and interdisciplinary community of learning providers whose collective intelligence continually inspires me with its innovative potential.”In this podcast, we are discussing:* What is personal development?* Cybernetic Personality Theory* Stoicism* Individual evolution* Evolutionary traps i.e technology* Virtues and vices* Maslow’s hierarchy of needsListen on Spotify:Watch on Youtube:If you have any thoughts, feelings, or reflections on the podcast or the topic, please feel free to email me back!Warm regards, Mahon. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

John Sellars is a Reader in Philosophy at Royal Holloway, University of London, a Visiting Research Fellow at King’s College London (where he is an Associate Editor for the Ancient Commentators on Aristotle project).He is the best-selling author of numerous books on Stoicism including 'Lessons in Stoicism' and 'The Fourfold Remedy'. (Get a copy of John's incredible books here)In this podcast, we discuss Stoicism's values, history, and tools and how they relate to mental health and well-being for modern people.Video podcast:Warm Regards, Mahon. Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Debbie Shaw is the Founder of the Numbered Days Collective and the Take 2 Podcast, having in-depth conversations with indie folks to create a new perspective on my podcast.Find her videos here: https://www.youtube.com/channel/UCWTJ4nfRe00zFhx6fGmDSqwYou will learn how to:⭐️ Start your own podcast⭐️ Do social media marketing that doesn't suck⭐️ How to be a better interviewer⭐️ Create Connections⭐️ Make your own podcast video clips⭐️ Put yourself out there Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Dr Anna Lembke is professor of psychiatry at Stanford University School of Medicine, chief of the Stanford Addiction Medicine Dual Diagnosis Clinic and a New York Times best-selling author, of Dopamine Nation: Finding Balance in the Age of Indulgence. (get the book here: https://www.amazon.co.uk/Dopamine-Nation-Finding-Balance-Indulgence/dp/B09GYNV92D) In this podcast, you will learn about: - The pain/pleasure balance - The mechanics of addiction - Self-binding strategies for smartphones and social media - How to embrace pain - How to abstain and gain control - Why living in the moment is difficult - Ancient philosophy for modern life Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe

Brenden Kumarasamy is a communication expert and the CEO and founder of MasterTalk with over 21k subscribers on Youtube.You will learn:Why communication is valuableThe best communication mindsetActionable insights and exercisesHow to improve your public speakingHow to master presentation confidenceHow to remove filler words and more!Book a FREE workshop with Brenden now -https://www.rockstarcommunicator.com Get full access to Wisdom Dojo at www.mahonmccann.com/subscribe