

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Sep 28, 2021 • 22min
EP 15 - How to better manage cash flow in your business
When it comes to running a business cash truly is king. We NEED to have the cash on hand not only to keep our businesses afloat but also to support all of our big-picture goals, whether that's growing our teams or reinvesting into our businesses in some other way. That's why in this episode, Danielle is dishing out her best tips for managing cash flow in your business. After listening, you'll walk away ready to take control of your cash flow. You'll feel ready to get your books organized, analyze your income statement, and make revenue projections. Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: FREE Breakeven Calculator | https://kickstartaccountinginc.com/Breakeven

Sep 21, 2021 • 42min
EP 14 - Shifting from a scarcity to an abundance mindset through knowing your numbers with Kathy Young
Kathy Young is the founder of Rekindle Communications—a copywriting studio that breathes life into your message one word at a time. Kathy brings her 2+ years of marketing agency experience to ambitious yet hustle-averse creatives who value connections as much as they do conversions. In this podcast, Kathy opens up about how working with Kickstart Accounting helped her get in tune with the numbers in her business. She's discussing how this has helped her foster an abundance mindset around money and investing in her business. Plus, she's chatting about how forming an S. Corp transformed her mindset and made it SO much easier for her to secure a mortgage — something that is notoriously difficult for business owners with LLCs. Connect with Kathy: Website | https://www.rekindlecommunications.com\ Instagram | https://www.instagram.com/rekindle_communications Facebook | https://www.facebook.com/rekindlecommunications/ FREE Guide - 5 ways to improve web copy | https://www.subscribepage.com/afternooncopywriting Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: EP 07 - How to Pay Yourself as a Business Owner | https://profitplannerbookkeeping.com/pay-yourself-as-a-business-owner/ FREE Get Yourself Paid Challenge | https://kickstartaccountinginc.com/Getpaid

Sep 14, 2021 • 29min
EP 13 - What you need to know before hiring
Whether you're preparing to bring on your first team member or your 10th, we know that hiring can feel overwhelming. That's why today, I'm bringing Kelsey, Lead Account Manager here at Kickstart Accounting on the show to dive deep into the nitty-gritty of hiring. At Kickstart, Kelsey works closely with entrepreneurs just like you so she knows exactly what you need to prepare for when it comes to hiring. Listen in as she uncovers the most common expenses associated with hiring that you need to budget for. Plus, learn about the KPIs (key performance indicators) that you can track to see how your new hire and your training/onboarding processes might be impacting your business overall. Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct Thing Mentioned in Today's episode: FREE Hiring Calculator | https://profitplannerbookkeeping.com/Hiringcalc Gusto | https://gusto.com/r/danielle32131q Dubsado | dubsado.com/?c=kickstartaccounting

Sep 7, 2021 • 42min
EP 12 -What it really takes to find your path to profitability in the online space with Marta Spirk
Marta Spirk is an empowerment coach with over twenty years of experience as a teacher, translator, and interpreter. With her 5-Step Engage to Serve Method™, She has been able to engage with her audience to support them through the toughest of times. In this podcast, Marta uncovers how the pandemic pushed her to dive into empowerment coaching, the path that led her to major fulfillment and profitability. Plus, we chat about the power of leaning into your intuition to discover what lights you up and the importance of listening to what the marketplace actually needs when it comes to building a thriving business. Connect with Marta Spirk: Website | https://www.martaspirk.com/ The Empowered Woman Podcast | https://www.martaspirk.com/blog Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct

Aug 31, 2021 • 45min
EP 11 - End the feast or famine cycle! How to thrive as a seasonal business owner with Brandee Gaar
Do you feel like you're stuck in a feast or famine cycle in your biz? If you answered yes, today's episode is for you! Today's guest, Brandee Gaar has created and scaled 3 six-figure businesses in the event industry. So, it's safe to say she knows a thing or two about navigating seasonality. Listen in as Brandee shares the mindset shifts and the strategies that helped her take control of her business finances so she could stop scraping by in the summers (when her industry slowed down) and start thriving all year long. Connect with Brandee: Website | https://www.brandeegaar.com Instagram | https://www.instagram.com/brandeegaar Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct

Aug 20, 2021 • 1h 1min
EP 10 - The power of recurring revenue and knowing your numbers with Abby Herman
How do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect with Abby: Website | https://thecontentexperiment.com/ Instagram | https://www.instagram.com/abbymherman/ Podcast | https://podcasts.apple.com/us/podcast/the-content-experiment-podcast/id1478744801 Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct

Aug 13, 2021 • 38min
EP 09 - From Limiting Beliefs Around Money to Thriving Landscape Photographer with Matt Payne
Meet Matt Payne. Matt is a mountaineer and fine art nature and landscape photographer living in Durango, Colorado and is the host of the popular landscape photography podcast, "F-Stop Collaborate and Listen." Today, Matt is opening up about how he ditched his limiting beliefs from childhood surrounding money as he stepped into entrepreneurship. Connect with Matt: Website | https://www.mattpaynephotography.com/ Instagram | https://www.instagram.com/mattpaynephoto/ Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct

Aug 6, 2021 • 58min
EP 08 - Intuition: Your key to better business decisions with Belinda Ellsworth
Are you ready to make better business decisions and create successful systems? If you answered yes, you're in for a treat with today's episode! Meet Belinda Ellsworth. Belinda has been a professional speaker, mover, and shaker for more than 25 years. Having built multiple successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her "Four Pillars of Success" system. More than 200 companies have hired her as a consultant and conference speaker. Be sure to grab a notebook for this one so you don't miss any of the goodness Belinda shares! Her iconic messages of good solid business practices will stay with you forever and positively impact your bottom line. Connect with Belinda: Website | www.workfromyourhappyplace.com www.stepintosuccess.com Free Gift | https://www.stepintosuccess.com/gift Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct

Jul 30, 2021 • 30min
EP 07 - How to Pay Yourself as a Business Owner
One of the most common things we hear from our clients at Kickstart Accounting (before we really dig into their financials) is: "I'm starting to resent my business because I am not getting PAID." Sound familiar? If so, you're in luck with today's episode! Listen in as I dive deep into the nitty-gritty of how to pay yourself as a business owner. You'll walk away from this episode knowing exactly how much you should be paying yourself. Plus, you'll be ready to choose a method to get all your well-deserved funds. Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: FREE Get Yourself Paid Challenge | https://kickstartaccountinginc.com/Getpaid

Jul 26, 2021 • 58min
EP 06 - The money mindset shifts that allowed Katie Cross to build the self-publishing company of her dreams
Do you find yourself needing to escape sometimes? Today's guest Katie Cross is on a mission to help people do just that! Katie runs a self-publishing company writing her own fiction books to help people escape the everyday stress. Although she has been a self-published author for seven years, she wasn't where she is now. Katie has been through all the stages from trying to figure out what she wanted to do, trying multiple avenues with her business, to finally finding what she loves to do and becoming an amazing author. Connect with Katie: Grab your free book | http://welcome.kcrosswriting.com/welcome Website | https://katiecrossbooks.com/ https://katiecrossromance.com/ Connect with Danielle: Website | https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct


