The Playbook With David Meltzer

Leslie Zann, Founder of Leslie Zann Consulting, speaker, and author of the new book Outrageous Achievement, provides some of her best insights on why people tend to have big dreams but don’t have the fortitude to act on them.Zann and host of #ThePlaybook, David Meltzer, chat about a range of topics including what she learned about winning and losing from her grandfather who coached in the NFL, how to find the right blend of masculine and feminine energy to connect to your audience, and why Leslie writes “I’m willing to see things differently” on countless sticky notes around her house.

The best advice I can give to any 20, 30, 40, 50-year-old is radical humility. Be radically humble, the more you learn, the more you learn that you don't know. Ask for help. If you are asking just one person a day, "do you know anyone that can help me?" you will see exponential results. Back then everyone only had their church group, golf foursome, or small group of friends, but now most people have about 1,000 people in their network. Just by asking one person a day if they know anyone that can help you, you are expanding your network by at least 30,000 people a month. Be radically humble and ask for help. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

Today is episode 6 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today is David Scharfman, owner of Just the Cheese, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video.Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click Here to Listen to the Previous Episodes of 2 Minute Drill

Taking inventory of your values every day will allow you to get more done in a day. Take some time every day and ask yourself, what do I want today?Next, you have to find out who can you be of service or value to, and who you can ask "do you know anyone that can help me?"Then you have to study your calendar, study the activity you have planned, and the activity that you don't have planned. When something pops up that wasn't originally planned, go back to your values and ask yourself, "can I do this now?" If you can do it now then do it, if you can't then put it back into the white space in your calendar to do later or delegate it to someone else.Then you have to practice ending fear, when you find yourself in ego-based consciousness, stop, identify that you are accelerating in the wrong direction, take a deep breath, then roll in a different trajectory back to your highest frequency.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

On this episode of #ThePlaybook, Matt Ehrlichman, Founder, Chairman, and CEO of the Porch Group, shares his insights on: [:35] - The two things that he wishes he knew before building Porch from the ground up [6:00] - How fundraising strategies for the company have changed over time [9:50] - His three best pieces of advice for entrepreneurs who are launching a startup [14:00] - Why his favorite football team, the Seattle Seahawks, are a great organization for business leaders to learn from

If you have been laid off during this time there are three things you need to do to get back on your feet. First you need to get motivated, motivation will get you up, get you back up, and get you started, then you have to transition that into inspiration.Next you need to be radically humble, ask people "do you know anyone that can help me?" Treat every person as a sponsor or power sponsor. You cannot be afraid to ask for help, remember the easiest way to get what you want is to ask someone who sits in the situation you want to be in, and ask them for directions to get there.Third, take your skills, knowledge, and desires and apply those to what is doing well right now.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!

The biggest problem people have is that they don't have faith that everything will come in the right way at the perfect time. Most people don't have patience and perseverance. Remember, you'll never start where you want to, so start angling towards that every day, and enjoy the consistent everyday, persistent without quit, pursuit of your potential.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!

On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about: [1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy [3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand [9:33] - Why he never lets himself get distracted by the price of their stock [11:40] - The approach that executives can take if they want to actively avoid getting “burnt out”

You can give people your free e-book, but if it isn't good, you are only hurting yourself. When I worked with Leigh Steinberg he taught me two things, can you get a client and can you keep them? In works exactly the same in sales, but can you get your client to get you another client? If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!

Social media platforms are great for amplifying information and social networking is a term for using these platforms to connect with one another.There are Five Steps to Maximize Your Network: Step 1 - Know Your What - Take stock of what you’re planning to use each social media platform for. Step 2 - Know Your Who - Be clear about who is using each platform, as well as their reasoning behind using that platform. Step 3 - Know Your How - Think about the mediums through which you are going to connect and network with others. Consider what fits your content (and your skills to produce that content) best. In all likelihood, there are multiple mediums you can use to expand your network Step 4. Know Your Now - This is where you evaluate what you are currently equipped with that helps you to network right now, as well as what you can do to improve your connections. Ask yourself questions to better understand your current processes. Step 5. Know Your Why – Consider the true purpose behind your social networking, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify