On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:
- [1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy
- [3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand
- [9:33] - Why he never lets himself get distracted by the price of their stock
- [11:40] - The approach that executives can take if they want to actively avoid getting “burnt out”
The Playbook With David Meltzer