The Playbook With David Meltzer

There are three main keys to ensure you are approaching a deal in the correct manner, you must pay attention to your mindset, heartset, and the conscious continuum.1. Mindset: The most important components for closing any deal are credibility, truth, and the energy we approach our potential business partner with.2. Heartset: Our ability to make an emotional attachment with the other party, connecting heart-to-heart, is an essential part of any deal. People tend to buy on emotion, and then back up their decision with logical reasons to take that action.3. Conscious Continuum: After connecting with someone emotionally, we need to be able toclearly articulate that the quantifiable value you offer exceeds what you are asking for in return.This is where logic and energy come into play. When we believe and carry the energy that weoffer much more than we are asking for, what I call the 100/20 Rule, we will close more deals.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Today's episode is another coaching call with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of us discussed the pain of outgrowing your old friends and ideas, and learning how to overcome the fear of missing out and learning how to find joy in missing out. I am also going to share some of my personal experiences of when I have outgrown my old friends and why you shouldn't try to heal relationships that don't need to be healed. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Tom Keiser, CEO of Hootsuite, sits down to share his insights on why the fastest growing companies tend to place a focus on their social media platforms, as well as the challenges that “traditional businesses” have when integrating more digital media content into their marketing strategy.Keiser and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including how Hootsuite improves workflow between the marketing and social media teams, understanding how to utilize new platforms as they emerge, and how to integrate core values into the culture of your company. The pair also discuss how organizations can take advantage of social media trends before it's too late.

The world of never enough:This is the most negative world; it's the realm of belief where people think there is never enough for everyone and especially not enough for them. We all know people like this.They focus on the voids, shortages and obstacles that they perceive in their own lives and others', always neglecting to think about what they do have. What you resist will persist. By focusing on what they do not have, these people are guaranteed to attract more scarcity or lack into their lives.The world of just enough:The people who live with this belief are attempting to just get by, thinking that there is barely enough out there to suit their needs.Instead of enjoying the consistent, persistent pursuit of their potential, they settle for an almost consistent, almost persistent, almost enjoyable pursuit of their potential. This group is limited by their inability to connect with what inspires them.They limit their beliefs, their actions, their thoughts and their energy. They don't understand that believing wholeheartedly in the world of "more than enough" is an exponential accelerator of growth.The world of more than enough:The people who live in this world are those who see their past, present and future as being more than enough. They are grateful, and they are forgiving. They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor.In this world, everything unravels in your favor. Those who believe in this principle will pursue their dreams without focusing on a self-imposed timeline to achieve them. This belief allows them to persistently and consistently enjoy the pursuit of their potential.

On this episode of #ThePlaybook, Wolfgang Puck, Chef, Restaurateur, and Actor, and Paul Scialla, Founder/CEO of Delos and Founder of the International WELL Building Institute (IWBI), chat about: [3:12] - Why customer experience and comfortability have come to the forefront for today’s venue owners [6:10] - How the support of celebrities and stars like Wolfgang helps bring attention to health and safety standards [14:37] - Why succeeding in the restaurant business takes more than just cooking skills [18:25] - The reason why being altruistic is also one of the most selfish things that a person can do Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

I have five different rules for businesses looking to live in this world of more than enough:1 - Know your personal giving and receiving values. Evaluate those four things every day.2 - Learn to ask a series of questions to learn how you can provide value to every person in every situation.3 - Learn a series of questions with which you can ask for help—which is the most difficult and radically humble thing. I lost over $100 million by not asking for help, and my world changed when I learned how to ask the right questions.4 - Study with a lens of productivity, accessibility, and gratitude what you are doing every day. Study your sleep. Study your calendar and figure out what’s urgent, and what you can delegate to someone else.5 - Practice ending fear. When you feel like you’re on fire, stop, drop, and roll. Figure out why you feel that way.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Adam Contos, CEO of RE/MAX, shares his thoughts on: [:33] -Whether there is a “right way” to drop out of school [5:10] - How to get more value out of the ways you educate and entertain yourself  [7:30] - Why leaders need to understand two specific emotions [15:10] - Why he focuses on his level of attention instead of trying to achieve a work-life balance Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

There is one important step to take before you can even consider creating a Go No-Go Plan, and that is to determine whether your potential partner has an open mind. It takes more energy to reengineer the vision of one closed-minded person than it does to close a deal with 1,000 open-minded people, so identifying an open mind should be your first priority.​When you have a shared vision with someone who has an open mind, the next step is to create a ”Go No-Go” Plan and put it into writing. ​A “Go No-Go” Plan is an outline for you to follow which highlights a clear path of actions to take for you and those you have shared a vision with.​The purpose of a Go No-Go Plan is to:​ Help you to remember exactly what you and your partner agreed to in order to effectuate and manage expectations.​ Walk your client, investor, or partner through a step-by-step plan to get things done.​ Ensure that you know every aspect of your business and how to provide value to clients, as well as the clearest path to revenue that each new opportunity affords.​ Improve your ability to “connect the dots backwards”, meaning that your eventual success will be a result of consistent and persistent actions that you take.​ Your Go No-Go Plan should convey that your solution provides just as much value as your competitors (preferably more) and is aligned with the emotions of your business partners, while offering additional benefits in some important way.  ​ So, where do you start? In order to create abundance for everyone involved in a deal, begin by asking as many open- and closed-ended questions as you can. The open ended questions allow you to understand the other party’s perspective and their reasons and impacts for coming to an agreement, while the close-ended questions narrow down the other party’s initial responses. This helps to align the capabilities that you possess with the needs of others.​Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Happy Mother's Day Mom. I wish that I could be just like you.Today's episode is dedicated to my mom, here are four things that I’ve learned and I share this with my mom every day. It’s something that all parents want to hear.It’s helped my relationship with my mom. I tell my mom every day, a minimum of a minute, number one, I’m healthy. Number two, I’m happy. Three, I love her. Four, I appreciate her, meaning she adds value to my life. If you tell your parents no matter what age they are that you’re healthy, happy, appreciate them and love them, there’s nothing else they care about. They may give you a hard time about little stuff but in the end, you will solidify your connection to the most important people in your life which is your parents, and give them the gratitude and appreciation for you that you have for them.

Ben Francis, Founder and Owner of GymShark, shares his thoughts on how a single work experience with his grandfather shaped his desire to build his own business, what he’s learned about the complexities of running an international organization, as well as the one event for the fledgling brand showed Ben that he was truly onto something special.Francis and host of #ThePlaybook, David Meltzer, chat about topics including why innovation has become a main focus of GymShark, how entrepreneurs can push themselves to evolve instead of getting stuck in a rut, and the singular decision that Ben says changed the course of his life and his business.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!