How to Close a Deal | Road to Revenue #60

There are three main keys to ensure you are approaching a deal in the correct manner, you must pay attention to your mindset, heartset, and the conscious continuum.

1. Mindset: The most important components for closing any deal are credibility, truth, and the energy we approach our potential business partner with.

2. Heartset: Our ability to make an emotional attachment with the other party, connecting heart-to-heart, is an essential part of any deal. People tend to buy on emotion, and then back up their decision with logical reasons to take that action.

3. Conscious Continuum: After connecting with someone emotionally, we need to be able to

clearly articulate that the quantifiable value you offer exceeds what you are asking for in return.

This is where logic and energy come into play. When we believe and carry the energy that we

offer much more than we are asking for, what I call the 100/20 Rule, we will close more deals.

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