

The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.
Episodes
Mentioned books

Sep 21, 2021 • 19min
Taking Advantage of the Opportunities That Come Your Way With Don Fehr: Executive Director, NHLPA | #ThePlaybook 466
On this episode of #ThePlaybook, Don Fehr, Executive Director of the NHLPA, shares his insights on:
[:44] - The single most important rule for leading a union effectively
[6:02] - Why he considers the past year to be the most challenging experience in his entire career
[9:34] - How his law career led him to become involved with the MLBPA and the shocking thing he learned after becoming executive director
[12:34] - The distinct one advantage that his job has over all others

Sep 20, 2021 • 1h
Coaching Session and Q&A | Road to Revenue #78
Hey everyone! It’s Monday so we’ve got another episode of the Road to Revenue Series. We took over the Breakfast With Champions Millionaire Breakfast Club on Clubhouse for a #BYOQ Live Q&A and Coaching Session. You bring the questions, I bring the answers. I am going to go over how your "never vows" will affect you in the long run and the #1 reason why you need to know your daily practices. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Sep 19, 2021 • 9min
5 Ways to Increase Your Chances of Success
Stimulate interest: connect emotionally to stimulate their curiosityTransition interest: provide collateral or information to transition the curiosity to allow you to share a visionShare a vision: utilize the information provided in previous step to prove reason, impacts and capabilities to share a visionManage and develop a vision: 80% of the work is to manage and develop the shared vision through signed contract, execution, delivery and expectation managementThrive: when your customers sell for you.

Sep 18, 2021 • 26min
Now is the Time to Double Down With Tiffani Bova: Chief Growth Evangelist, Salesforce | #ThePlaybook 465
Tiffani Bova, Chief Growth Evangelist at Salesforce and Author of “GROWTH IQ”, shares her thoughts on the idea that how you treat your employees, customers, and community has long-term implications, as well as why the company culture attracted her to Salesforce.Bova and host of #ThePlaybook, David Meltzer, chat about a range of subjects including why being able to outthink and outmaneuver your competition is such a big factor in your “Growth IQ”, what it entails for a business to do well by doing good, and why executives should constantly be asking themselves what their organization can do to improve.

Sep 17, 2021 • 24min
The Key to Making The Right Decisions
Taking inventory of your values everyday is the key to making the right decision. 1 - Know your personal giving and receiving values. Evaluate those four things every day.2 - Learn to ask a series of questions to learn how you can provide value to every person in every situation.3 - Learn a series of questions with which you can ask for help—which is the most difficult and radically humble thing. I lost over $100 million by not asking for help, and my world changed when I learned how to ask the right questions.4 - Study with a lens of productivity, accessibility, and gratitude what you are doing every day. Study your sleep. Study your calendar and figure out what’s urgent, and what you can delegate to someone else.5 - Practice ending fear. When you feel like you’re on fire, stop, drop, and roll. Figure out why you feel that way.When we do these things, we’re more successful and happier.

Sep 16, 2021 • 22min
The #1 Crucial Component to Success With Mark King: CEO, Taco Bell Corp. | #ThePlaybook 464
On this episode of #ThePlaybook, Mark King, CEO of Taco Bell Corp., shares his thoughts on:
[3:56] - The single biggest challenge he had as he transitioned from the sports industry
[9:01] - Why fun is a crucial component of success, even in a serious business
[9:31] - The main cause for organizations that stall and are unable to adapt
[16:15] - The mindset that executives need to lead their team through rapid changes

Sep 15, 2021 • 11min
Becoming a Better Salesperson
The truth is, people that sell the best, the most statistically successful salespeople, are the ones that have shifted the paradigm of value. They understand what I call the 100/20 rule.The 100/20 rule is a belief that you are providing more value than your client is asking for.Think about it. How easy would it be to trade a $100 bill in exchange for a $20 bill? If your job was to do that all day, how would you do it? That is the essence of sales: Provide more value than you ask for.When you give more than you receive, you create a void for the universe to fill. Not only that but providing value to others helps you get what you want more rapidly and accurately.The key is how much do you believe or carry the energy that you are exchanging a $100 bill for a $20 bill?Too many salespeople have fears, voids, shortages, and obstacles. They don't believe in what they're selling. They're trying to fill a void because they believe that they're exchanging a $20 for $100 bill. That is no way to be successful in sales. You need confidence in yourself and confidence in the value of what you're selling.When it comes to value, what people love most is getting things for free. Period.There are so many promotional products, free t-shirts, giveaways, and other items used to stimulate consumer interest. Free is what grabs an audience's attention.

Sep 14, 2021 • 25min
The Two Elements of Success With Georges St-Pierre: MMA legend | #ThePlaybook 463
On this episode of #ThePlaybook, Georges St-Pierre, actor and MMA legend, sits down to chat about:
[:58] - Why the world’s top performers in sports and entertainment tend not to be satisfied with their results
[4:21] - Whether a return to the UFC is still a possibility for him
[7:30] - Why he compares the timing of fighter retirements to selling stocks
[15:23] - The reason that commitment was key to his UFC run, as well as roles on The Falcon and the Winter Soldier

Sep 13, 2021 • 60min
Prioritization | Road to Revenue #77
Living in a digital age gives us more opportunities than ever, but with more opportunities comes the task of prioritizing those opportunities. In order to make the most money, help the most people, and have the most fun, I advise having a system in place to help you sort through those priorities. Not only that, but you need to be consistent with the system you use and practice it daily.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Sep 12, 2021 • 6min
How to Authentically Express Yourself | #AskDavidMeltzer #34
Hey everyone, I've finally got another episode of #AskDavidMeltzer for you. Last week I was asked how I authentically express myself and my frequency. Come ask me anything every Monday on Clubhouse at 3:00 pm PST / 6:00 pm EST and maybe you'll see your question featured on the podcast.