The Playbook With David Meltzer

Aaron Keay, Chairman of The Alkaline Water Company, sits down to provide his insights about the real day-to-day responsibilities for a chairman, as well as why it’s sometimes important to take a “granular” approach as a leader.Keay and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including the value of influencers who do more than just put their name behind a product, how digital marketing has changed how marketers approach partnerships, and how they incorporate philanthropy into their business. The pair also discuss how The Alkaline Water Company’s new partnership with NBA legend Shaquille O’Neal has opened new avenues for the brand.

Thomas "T.J." Colaiezzi, Founder & C.E.O. LifeBrand, Inc., shares his insights on how the prevalence of social media has impacted the way that people cultivate a personal brand. He also talks about how some of the most common challenges that hiring managers face can be solved with technology, as well as the impact that these measures can have on a person or organization.Colaiezzi and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including the weight that comes with being an executive who is responsible for an entire team and the three most beneficial traits that make athletes great to hire.Try your free social media scan at www.lifebrand.life today!

Welcome to Office Hours, hosted by Legendary Sports Executive, Entrepreneur, and Investor, David Meltzer. Where the brightest millionaires, billionaires, and entrepreneurs, in business, sports, and entertainment get together to talk about success, failure, and everything in between. Take a deep dive into the mind of some of the world’s most impactful guests to share their strategies and tools to dominate their respective fields.My co-hosts for today’s episode are David Moreno, Partner at Brown and Rudnick LLP Michael Kaplan, Managing Partner at Miller Kaplan and the True Underdog himself, Jayson Waller, the founder & CEO of Powerhome Solar.Joining us on today's episode is Paul DePasquale, CEO, Tivoli Audio, Jack Canfield, author of the Chicken Soup for the Soul, Rich Kleiman, cofounder of Thirty Five Ventures, Strauss Zelnick, CEO of Take-Two Interactive, and Rob Dyrdek, former pro skateboarder and founder of The Dyrdek Machine. 

Neil Patel, Co-Founder Neil Patel Digital, New York Times bestselling author and Podium Evangelist talks about how to get the most value out of the content you create and why Podium is one of the best ways to communicate with your customers.Learn how Podium can help your business: https://bit.ly/ThePlaybookwithPodium On this episode of #ThePlaybook, Neil Patel, Co-Founder Neil Patel Digital and New York Times bestselling author, shares his expertise on:[1:01] - Why adaptation has become an essential skill for marketers today[5:53] - How repurposing your content can help to raise your online profile and improve your SEO[10:00] - How Podium provides small businesses with an SMS solution to increase their revenue[14:23] - The most impactful lesson his uncle taught him after he lost a million dollars

I hate failure because it can cause momentary frustration, but I also love it because building something using blocks of failure helps you step up to success.Without failure, you can’t learn and move forward as a decision-maker. Don’t fear it. Welcome it.Failure is as certain as taxes. And it definitely is as certain as death. So, why fear it? You’re wasting energy being afraid of failing or you’re attracting what you don’t want: failure. Know that as you’re failing, you’re learning.

On this episode of #ThePlaybook, Alex Mashinsky, Founder & CEO of Celsius Network, shares his thoughts on: [4:01] - The unique skill that has helped him stay one step ahead of other entrepreneurs [9:14] - How he was able to identify the opportunities for disruption in a traditional industry like banking  [11:31] - Why companies like Celsius Network can grow even faster by “doing good” for others [19:19] - What it means to him to empower others with financial freedom and stability

What does “the cobbler’s kids have no shoes” actually mean? The idea behind this phrase is that someone with a specific skill, knowledge, or desire is often so busy assisting others that their own affairs go unattended. They fail to apply their expertise to the situations that they face and experience some consequences as a resultHow do we reconcile this concept with the saying “the more we give the more we receive”? To start, you can’t give to others what you don’t have for yourself. Forgiveness is a great example of something that you need to have for yourself first, in order to be forgiving of others.When it comes to receiving, our focus should be on appreciation and acknowledgment. When I say appreciation, I mean that you should try to add value to everything that you receive. You should also acknowledge what you’ve received and share your gratitude freely, especially for the things that others do not have.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday during my Free Weekly Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd

If you want to get more customers you need to learn how to emotionally connect to others.People generally buy based on emotion, using logical reasons as their impetus for action.So, make a point to connect with them emotionally in order to stimulate their interest.Don't be afraid to show your feelings; demonstrate high energy and excitement for your idea, business, or service. Your passion and belief need to come through in your pitch!

Howard Marks, Co-Founder & CEO of StartEngine Equity Crowdfunding, Inc., shares his insights on the many challenges that startups can experience during fundraising, as well as how he’s working to solve the problems faced by hundreds of thousands of new companies each year.Marks and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why there is more value to be created with small businesses than with large corporations, the reason why core values will always outweigh a person’s monetary successes, and the message that they would deliver if given the opportunity to speak at Harvard University’s graduation ceremony. 

A new episode of my TV show Office Hours premieres tonight on Bloomberg TV at 8:30 pm PST.Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between.Joining me on today’s episode are Joni Rogers-Kante founder & CEO of Senegence, my business partner and friend, Mike Mumola, founding member of Mediaabundance, and Jayson Waller, the founder & CEO of Powerhome Solar. You are going to get a sneak peek at today’s episode and our conversation with Cameron Diaz & Katherine Power, cofounders of Avaline Wine. You are going to learn all about their journey of diving headfirst into the alcohol industry and what their experience has been creating their own product that they consume on a regular basis.