Brand You Personal Branding

There's a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: "How much money do I need to make a successful pivot?" In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time. Want to Start A Personal Brand Business? Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here: mikekim.com/start EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers. In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City. Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work. FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment celinalee.co/steps EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Whether you're looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You'll often feel like there's more than one of you. Well, there is. Introducing The Three You's: The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror. The Public You is closely aligned with The Present You. It's the version that is understood by and made accessible to the people around you. If you've worked your whole life in real estate, it's fair to assume that your neighbors know you as "the real estate guy or gal." The Pending You is the person you're seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, "You were made for more! The world is your oyster! You eat dragons for breakfast!" Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new "you" to the world. That's why it's so hard. A Few Additional Mindset Shifts: I accept I will never have security. Peace, yes. Security, no. Sometimes you have to move on in order to move up. The credibility isn't in the teaching, the credibility is in the living. Why I've had success in my career: I make ideas happen. It's not about ideas. It's about making ideas happen. Execute. Life is not meant to be a one-player game. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in. Go to: mikekim.com/brandyoublueprint EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

"Be thankful for what you have." We've all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain. Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I'm all for encouragement and positive reinforcement, but we can't deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn't going anywhere. Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation? In this episode you'll learn about the "Sadistic Selfie" -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in. Go to: mikekim.com/brandyoublueprint EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

You may have heard of the idea of "practicing gratitude" - but how do you actually do it? One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware. I've journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way. Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks: Morning Journaling: Write 3 things I'm grateful for. Write 3 things that would make today great (things you can control). Write 3 personal affirmations. To keep things fresh, I use 4 sub-categories when documenting what I'm grateful for: An old relationship or friendship that helped you An opportunity, current or past Something great that happened yesterday Something simple within my sight Evening Journaling: Write 3 amazing things that happened today. Write down 1 thing I could have done to make today better. My Tools of the Trade: Gallery Leather Desk Journal Moleskine Classic Hardcover Notebook Full Focus Planner Pilot G2 Retractable Premium Gel Ink Roller Ball Pen EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

Experiencing pain, loss, or grief sucks (that's an understatement), yet it's a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief. Pain + Reflection = Progress One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can't reflect on their pain while they are going through it. They focus so much on the pain that they aren't able to consider what is happening, why they ended up in this situation, or how they are processing the pain. Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it's too painful to go back and address the core issue. Here are 5 things I've learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress: Go to the pain rather than avoiding it. Write a psalm to God. Just do the next right thing. Stop running your tongue over your gums where the tooth used to be. Ask, "What does this make possible?" If you are going through a difficult time right now, please don't hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief. If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com. EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL.Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting.If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one. The Tony Robbins Guide to Year-End Goal Setting: Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions Write down 1, 3, 5, or 10 next to each goal to represent the years Write down your one-year goals and rank the top 4 Then ask 4 follow up questions for each goal The 4 Follow-Up Questions: Why to you want to accomplish this goal? What is the pain you will feel if you don't accomplish this goal? What is the pleasure you'll get from accomplishing this goal? How will accomplishing this goal contribute to others? EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.

It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead. I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned: Life is short but the longest thing we'll ever do. Eat good food, spend more time with loved ones, and never pass up a good adventure. You can influence almost anything, you control almost nothing. The greatest awareness is self-awareness. I connect far more with people over our vulnerabilities and vices than I do our victories. Victories are short lived. The battle over our vices and vulnerabilities rages everyday and this is why it's so much easier to connect with others. Relationships are for a reason, a season, or a lifetime. My hope is that these takeaways will help you head into the new year with grace, vision, purpose, and energy. If you'd like to help me support Love 146, please go to: mikekim.com/mmi-one. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Josh Pies is a real-world video marketing expert. If you're ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode. I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our disposal to share better content on social media video. It doesn't matter if you use video for fun or for a business, you'll get some great insight on best-practices for social media video. Some questions I asked Josh: What tools do I need? I feel so behind compared to all these in-home studios that these other creators have. Everyone talks about DSLRs or other high-end cameras. What are your thoughts on that? Where do I even shoot videos in my house? How do I know what to say in my videos? What is the best "roadmap" for video creation? Josh has a suite of resources available here: smbfilmschool.com Josh's recommended tools: Gorilla Pod Ulanzi Smartphone Video Rig Aputure Mini Light on Camera Phone EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Joseph Bojang's kids would say he's the best dancer in the world, but he says his best moves are creating PPC and Facebook ad campaigns that actually help businesses make money. Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now. Recently I took on a very large client contract and needed someone to steer the ship right when it came to Facebook and Google advertising. Joseph was my guy, and the results have been nothing short of amazing: a 90% decrease in spend for leads, way higher opt-in rates, and a happier client. I had to bring Joseph onto the podcast to track this journey I'm on with him in real-time. You may not do a lot of online advertising yet, but this episode is here to help you get some initial insight on how these platforms work. A few questions I asked Joseph in this interview: "How can a business or brand know whether Google Adwords or Facebook Ads is best for them?" "What are the elements that make a Google Ads campaign successful?" "When you are running a campaign, how do you determine the budget?" "What's your process of creating search ads?" "What are some of the biggest mistakes you see in Google Ad campaigns?" FREE RESOURCE: Facebook vs Google Ads: Which Should You Use To Grow Your Business in 2019 Joseph's website: https://webchamps.net FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.