Brand You Personal Branding

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp. You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don't — unless you know what Robby knows. You'll learn how design even affects Google rankings for websites. RESOURCES BY ROBBY FOWLER: Robby's website: robbyf.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES BY PAUL KLEIN: The Pricing Is Positioning Podcast with Paul Klein The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven't finalized all your products and services. Get the Roadmap here EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego. You'll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him. I also asked him what advice he has for people who want to speak, coach, or consult but aren't sure which "lane" to pick. His answer might surprise you. Finally, you'll hear the story of how I ended up working with the John Maxwell Team. It's a cool story of how building a personal brand can "compound" and result in some pretty big opportunities. Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Recently I was able to serve and attend the John Maxwell Team's International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire "tribe" of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership. One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think. When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence. One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it's often in those side conversations that the best stuff comes out. A Free 5-Part Series on How to Market Yourself As A Coach or Speaker I've put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business. How to market yourself as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to "spend money to make money" How to position yourself as an authority, even if you're just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics) How to create an irresistible lead magnet that pulls in subscribers like a tractor beam Over 800 people have gone through this bootcamp, and I've received rave reviews saying it's better than courses that cost $2,000. It's free, so if you're looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon. We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique. Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life. Check Jeff out online here: goinswriter.com The Portfolio Life Podcast

While resources are good, it's easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource? In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors. Looking To Start A Side-Hustle? Join my Brand You Bootcamp for some of my best training on how to build a personal brand business. mikekim.com/start

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome. Looking to start a side-hustle? Join my Brand You Bootcamp here: This is a FREE 15-day bootcamp to help you START a personal brand business. How to get started as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to "spend money to make money" How to position yourself as an authority, even if you're just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics) How to create an irresistible lead magnet that pulls in subscribers like a tractor beam mikekim.com/start EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you've also wanted to "make the leap", so here are a few recommendations based on my journey. 1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Experiment with various income streams. 4. Create predictable income for your first 3 months. 5. Get mentored by those that have actually done it. Looking to get started? Join my Brand You Bootcamp here: mikekim.com/start Today's shownotes: mikekim.com/mks22