You Are The Brand

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:   #1. Determine the exact amount of money you want. #2. Determine exactly what you intend to give in return. #3. Have a definite date. #4. Have a definite plan. #5. Wrap all this up into a clear, concise statement. #6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.   It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.   Links in today’s episodes: Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020 The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about: #1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets. #2. The index card challenge. #3. The difference between partnering, collaborating, and mentoring. #4. Tithing: the 10% that always hurts. I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way. Resources: The Missing Chapters: An Epilogue to Think and Grow Rich Paul’s free training on Think and Grow Rich Connect with Paul: • Web: https://paulmartinelli.net/ • Facebook: https://www.facebook.com/paul.martinelli/ • LinkedIn: https://www.linkedin.com/in/paulmartinelli • Twitter https://twitter.com/martinellicoach *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. Tell me what your business is about. #2. Tell me when to expect certain pieces of content. #3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list). #4. Tell me what content to engage in first (i.e. specific blog posts). #5. Then tell me your personal story and invite me to take a next step. I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started:    #1. How to create a gap between campaigns.  There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do.  #2. The difference between ripples and waves  Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond.  #3. Past annual marketing campaigns  I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year.    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip.  Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year. Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in. We discuss everything from how to write delightful emails, how to random ideas such as: If you find that the grass is often greener, it’s time to buy some fertilizer. Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV. Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy. What a way to start the new year on the podcast :-)   Links From Today’s Episode: How To Get A F*cking Grip (book) matthewkimberley.com   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn: How she defines story in relation to communicating data How to transform numbers into inspirational narratives to drive action and get results Storytelling techniques to make your data come to life A Data Point of View (DataPOV): what it is, why you need it and how to craft one Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more   Links From Today’s Episode: DataStory (book) Duarte.com   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more “cupcakes” You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.   Links From Today’s Episode: CopyProof Workshop in San Diego (2/27-28) Lauren Davis, on Instagram Nick Cavuoto, on microcontent Geoff Kullman, on copywriting RocketFuel (book)   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics. Mary’s Resources: Free Training on How To Host A Signature Fundraising Event 7 Step Roadmap To Get Fully Funded Fundraising Freedom (book) Fundraising Freedom Podcast   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less. Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life. Susie’s Resources: Listen, Learn Love (book)   Connect With Susie Miller Online: Web: susiemiller.com Instagram: @susiemiller5   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being. A few things I’ve learned about gratitude: Gratitude is a skill, and skills can be learned. When it comes to gratitude, small is the new big. Gratitude removes you from the trance of unworthiness. Gratitude moves you away from I-ing and My-ing. Gratitude allows us to change the inner thermostat. A few books that have really helped me on this journey: The Big Leap, by Gay Hendricks Radical Acceptance, by Tara Brach For more information on my CopyProof workshop: mikekimworkshops.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com