Brand You Personal Branding

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they've done well in that, so I knew they would have a lot of great stuff to share with us. In the episode, we talk about: 1. Having a "real" business and how they built theirs around a personal brand 2. The process of "niching down" 3. The art of working together as a couple 4. How high-end companies are transitioning to the personal brand world 5. Post-COVID predictions for dentistry 6. Their prep process for working with clients I hope that Joshua and Joanna's real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand. Resources: Joshua's Instagram Joanna's Instagram Studio 88's Website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He's built a career in the corporate world by using a personal brand, proving it's very possible to succeed in a niche outside of the norm. If you don't want to work with other entrepreneurs and want to go into the corporate space, you'll want to listen to Andy share what he's done and how he's done it. Specifically, he talks about: 1. How he got into the talent development space 2. What first step he took to land clients in his niche 3. How podcasting boosted his success 4. Experiential learning 5. What he thinks about the future of corporate consulting in our changing world This is a topic we don't talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. Resources: Andy's LinkedIn Talent Development Hot Seat podcast Starve Your Fears: The Andy Storch Show Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Dana Malstaff is an author and the founder of Boss-Mom.com. She's built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn't doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly. In the episode, we talk about: 1. How Dana built her business 2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point 3. The importance of going from teacher mode to facilitator mode 4. Setting boundaries for your Facebook group 5. Establishing brand congruency in your posts 6. Visualizing your group as a city 7. What kinds of questions to ask in the group 8. How to use prompts 9. Facebook groups for paid programs 10. How and when to promote your products in your group 11. The Pie of Engagement There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today's episode. Resources: Get all of Dana's content Boss-Mom.com Boss Mom Facebook group Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In today's episode, I'm kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be. To tee this idea up, in this episode I talk about: 1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets 2. Taking our focus off the word niche and onto the word focus 3. The 2 types of focuses we can have 4. Accuracy in marketing 5. The danger of subjective language in marketing 6. The 3 things we need to focus on selling The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches. Resources: Brand You Bootcamp Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn't enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people. Some of the things we discuss that keep entrepreneurs from doing so are: 1. Talking about themselves way too much without making connection points to their customers 2. Not identifying their client's hopes, values, dream, and goals 3. Being afraid to ask for a sale, even if they truly believe in their offer 4. Not knowing their purpose 5. Failing to build credibility until a crisis occurs I've matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share. Resources: 5 Mistakes Entrepreneurs Make in Connecting With Their Audience Geoff's Instagram Geoff's Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it's hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it. In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3. 3 basic questions that help you find your brand's message 4. The Johari window tool 5. The "unbranding" process 6. An authenticity inventory you can take for self-awareness 7. How Lindsay used this information to grow her business 8. Phenomenology 9. What it looks like to differentiate yourself I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share. Resources: Download Lindsay's Brand Authenticity Guide Lindsay's Instagram Lindsay's LinkedIn Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter's Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time. In this episode, we talk about: 1. Belinda's leap to full-time online work 2. Her transition from client work to a strategist role 3. How to repurpose content to free up time 4. The surprising success of her daily email 5. The Pomodoro Technique 6. Making the brain space to delight clients I am definitely going to be putting Belinda's techniques into practice and getting my time management under control. Tune in to win back your time, too. Resources: Sign up for Belinda's daily email Hot Copy podcast Copywrite Matters website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That's why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today's episode, we just have a normal conversation about life. We discuss: 1. This strange season of reset we're in 2. How little we really know 3. The power of challenging ideas 4. Why we admire people, but have no heroes Be sure to hop on Instagram and let me know what you thought of conversations like these. Resources: The "Only Rookies Write From Scratch" Sales Page Bundle Ray's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

A lot of us want to build online courses, but we don't know what it actually takes to make them successful. I'm always looking for a way I can make my courses better because I care about the people who take them. So, in today's episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren't following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she's talking about. In the episode, she shares: 1. How the human brain does and does not connect to content 2. The cognitive dissonance dance 3. The extremely low completion rate for online courses and how she helps her clients raise it 4. How we can get our students to think critically 5. The importance of creating clearly defined objectives and focus questions 6. The general progression of caring for our students 7. The metrics for measuring the success of an online course 8. How to reduce disorientation for our students Resources: Ofcourse Carrie's Instagram Carrie's Facebook Carrie's Twitter Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

During this pandemic, I've had a lot more time to listen to podcasts. It's a great way to fill the time while giving your eyes a break from screens. I certainly don't have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven't heard of, but they will help your business incredibly. Here they are: 1. The Copywriter Club Podcast by Kira Hug and Rob Marsh 2. The Amazing Seller Podcast by Scott Voelker 3. Podcast Strategies for Growing Your Business by Danny Ozment 4. The Business Event Playbook by Lauren Davis 5. Brand on Brands on Brands with Brandon Birkmeyer 6. Pricing is Positioning with Paul Klein 7. The Marketing Your Movement Show with Duane Zingale 8. The Gayla Scrivener Show 9. Creative Chats with Mike Brennan 10. Live Life Rich with Marissa Nehlsen Honorable mention: Fundraising Freedom Podcast with Mary Valloni Make sure to check out of each of these podcasts by clicking the links above. You won't regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself. Resources: Brand You Bootcamp Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com