You Are The Brand

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include: The importance of considering the audience: know what’s in it for them and use their language Why it’s best to keep your message short and get to the point The power of the executive presence How to convey energy and credibility Avoiding the overuse of common phrases   Steve is a storehouse of knowledge and has helped countless people through his media training. If you’ve ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode.   Resources: Media Training Network Lost Interview with Zig Ziglar  Steve’s number: (949) 720-2080   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.   L: Locate the audience Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in. I: Invite them to take action Offer to solve a simple problem, and invite your audience to opt-in to receive that solution. S: Survey them Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy! T: Teach them Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems. E: Empower them Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation. N: Nurture them Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.   Resources: The Marketing Your Movement Show Download The LISTEN Funnel Framework Brand You Bootcamp video series   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged: 1. Women love to buy things... when we think it’s our idea 2. Secrets do not make friends 3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her 4. Put it all on the table 5. Communicate early and often and impeccably 6. Women do not want a one night stand 7. Women want to be proud to be seen with you 8. Women want to be heard 9. You guys might think of it as a reputation review, but women call it the backchannel 10. We want to refer our girlfriends to you When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.   Resources: Wendi’s website Wendi’s Facebook It’s Not About the Nail   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through: The importance of starting small Focus on the 3 S’s: speakers, sponsors, and seats How to create a digital marketing plan for a live event The power of personally reaching out and inviting people How to market smaller live events that happen more frequently The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing. Resources: The Lead Machine: The Small Business Guide to Digital Marketing The Agents of Change podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about: How she got into copywriting The steps she took to put herself out there and show her personality The process she goes through when she starts working with a client What it looks like for her to write with a client’s voice   Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.   Resources: Kira’s website The Copywriter Club Brand You Course videos on preview   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:   1. They've got the wrong things on their calendars. 2. They haven't learned the next critical skill. 3. They're not clear on their anchor offer. 4. They're not getting paid for the same product or service more than once. 5. They're creating the wrong content for the wrong people. 6. They don't know their numbers. 7. They don't have a true product suite.   To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:   1. Tweet several quotes over 2 weeks. 2. Review which quotes got the greatest engagement. 3. Create an Instagram graphic of that quote. 4. Create a Facebook post of that quote. 5. Write a blog post that features that quote. 6. Send my email list that blog post or create a podcast episode out of it.   Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.   Resources: -Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:   • What intellectual property in general, and trademarks and copyrights specifically, are. • Why and when we would want to call an intellectual property attorney. • The key differences between planners, procrastinators, and panickers. • The best plan to follow in protecting our intellectual property.   If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.   Resources mentioned in the episode: US Patent and Trademark Office: https://www.uspto.gov/ Domain name checker: https://www.namecheckr.com/ Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach. In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:   #1. The importance of creating and reposting great content. #2. The power of shout outs and connecting with people on social media. #3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.   Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.   Link to Zach’s Instagram: https://www.instagram.com/zachvacay/   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.   In today’s episode, he talks about: • Picking an audience and a topic—why it’s better to be a steak house than a buffet. • Validating your niche before getting into the marketplace. • Transitioning to a new market. • What you need to start out in the professional speaking world. • How to know how much to charge, and when it’s okay to speak for free. • Building a brand beyond the stage.   If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.   Resources: -The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089 -National Speakers Bureau: https://nationalspeakers.com/ -Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:   #1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content. #2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.   Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are: #1. Personal story. #2. Personal philosophy. #3. Lifestyle posts. #4. Sharing authority. #5. Results and training. #6. Process and method. #7. Pain or problem. #8. PR. #9. Celebrity. #10. Case studies and testimonials. #11. Question #12. Invite and ask. #13. Solution or application   For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links: Instagram: https://www.instagram.com/nickcavuoto/ Facebook: https://www.facebook.com/nickcavuoto/ Twitter: https://twitter.com/nickcavuoto 13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com