You Are The Brand

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make that happen. I want to be THE Mike Kim online, but I'm not the only one. I want to express myself in new ways and create a new channel. Seeing myself on YouTube elevates how I see myself. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard. His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you’ll get insights into: What the process for recording my audiobook has been like Why this project has been a struggle A checklist of things I need to get done before next week If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv I also answer several listener questions: Lisa Mariette from lisamariette.com asks, “What is the best way for me as an entrepreneur create good PR opportunities?” Tom Clairmont from tomclairmont.com/podcast asks, “I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?” If you’d like to ask a question for the podcast, go to: mikekim.com/question The links for this episode can be found at mikekim.com/byp284

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug’s conference and I’ve followed her work ever since. Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss: How Mai-kee got into this industry What makes for a bad cold pitch What makes for a yes-worthy pitch The PR method for podcast pitching How many topics to pitch Reframing a pitch as an invitation to connect How to leave a lasting impression after guesting on a podcast Resources: The Quiet Rebels Podcast Download The Be Our {Podcast} Guest Guide Mai-kee on Instagram Mai-kee on Facebook   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book. Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books. In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space.   Connect with Me: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US.  With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn’t sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won’t want to miss our conversation today. Tune in to hear: How Laurie made the pivot from being an HR leader to speaking and sharing her ideas Why we have to become the brand we want to sell The benefits of starting small How to begin taking business baby steps while still getting a paycheck How to set boundaries today Why healthy boundaries require you to put your personal life before your professional one The impact and future of virtual communication How to bet on yourself Resources: Laurie’s website Get Laurie's book, Betting On You Laurie on Twitter Laurie on Instagram Laurie on LinkedIn Laurie on YouTube Laurie’s LinkedIn courses Connect with Mike: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I’m sure you’ve been through them, too. Listen in and learn: How to become a creative Mike’s best strategies for creativity The two parts of motivation Why you should start small What to do when you lack inspiration How to prioritize your time for creativity The process for finding your artistic voice and style Resources: Mike’s website 3 Roadblocks Keeping Your Creativity In Park (and How To Shift Your Art Into High Gear To Create Your Best Work Yet!) Mike on Facebook Mike on Instagram Mike on Twitter Mike on LinkedIn Creative Chats Podcast Get Mike’s Canva templates   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we’ve been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you’ll love our discussion. In it, we talk about: Relationships that survive the test of time Reflecting back on life Feeling like you’re falling behind in life How Josh has redefined some terms and gotten more comfortable with tension Identifying and unpacking our brokenness What real authenticity looks like   Resources: Overcome: Say Goodbye to Shame, Get Past Your Past & Win Out Over Temptation by Josh Finley Josh’s website Josh on Instagram Josh on Facebook Josh on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com