You Are The Brand

In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would recommend them to anyone needing their services. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry.   Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.   There are two reasons to rebrand: If people don’t understand who you are and what you do If you’re attracting the wrong customer   Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.   In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.   The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank you for your support over the past 300 episodes and I look forward to the next 300!   Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!   Get all the details at: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to the Brand You Podcast Here: Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.   Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.   In Read to Lead, readers will learn: why people need to read like their career depends on it the five science-backed reasons reading helps build careers how to absorb a book into the bloodstream a technique that can double (or triple!) reading speed tips on creating a lifetime reading habit and more   This book is filled with insights from today’s leaders and plenty of practical advice to help develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. For people who want to lead a more satisfied life, have more intelligent conversations, and broaden their minds, this is an essential tool for a better way to read to lead!   Resources: Read to Lead Book Read to Lead Podcast   Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!   Get all the details at: youarethebrandbook.com   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw   Subscribe to the Brand You Podcast Here:   Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:   iTunes Stitcher Spotify PodBean   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.