The Authority Builder Podcast

Steve Gordon
undefined
Mar 22, 2018 • 38min

58: Jordan Harbinger | How to Rebuild a Business Using Your Network

Many people think they know what good networking looks like. But Jordan Harbinger maintains that most approach this vital business tool all wrong, don’t do it enough, and don’t have the right goals in mind. Jordan, host of The Jordan Harbinger Show, is an expert in social influence. Over the years, he’s discovered how to form effective business relationships that lead to a financial payoff – often in a way you never expect. If you’ve always shied away from networking or felt it didn’t work, you need to listen to this interview. Jordan has proven strategies for anybody in any industry to build “social capital” you can call on to grow your business. You’ll also discover… * Why you’re never “ready” to start networking – so do it now * The reasons you shouldn’t keep score when you’re networking * The key to overcoming the awkwardness of networking * Ways to turn your network into your business development army * The power of the double opt-in introduction * The ABG Rule for building business relationships * And so much more...
undefined
Mar 15, 2018 • 28min

57: Bradley Callow | How to raise great kids (even with an entrepreneur’s schedule)

If you’ve ever been concerned that your home life suffers because of your business – and who hasn’t – you’ll want to listen in to what Bradley Callow has to say. With his Rich Legacy organization, Bradley specializes in empowering families to not just have better relationships but also ensure that kids avoid the pitfalls of adolescence in today’s world. Bradley’s own troubled past inspired him to take on this mission. And you’ll be surprised how he sees many parents today actually unknowingly sabotaging their children’s future. He’s got plenty of strategies for avoiding that fate too. He even offered his personal cell number – you can text him to schedule a free coaching call. You’ll have to listen to the end for that. Along the way, you’ll discover… Work/Life Balance is impossible – and what to do instead How to be “intentional” with your family time Why hardship and failure are vital for personal growth Ways to “plan” your family like you do your business Tips for changing kids’ behaviors now so it doesn’t become a lifelong issue And even more... Timeline 00:11 Today Steve speaks with Bradley Callow, the creator of Rich Legacy, a programme that helps affluent families connect with their children. 01:16 Bradley rejects the term “Work-life balance”, he prefers “work-life integration”. 02:24 On the outside Bradley seemed to have the ideal childhood, in reality, he was on drugs at 11 years of age. 08:52 Steve talks about how pain can be a good teacher. 10:17 Bradley talks about “helicopter parents” and even “bubble parents”. He describes the problems with both. 12:15 From his own experiences Steve talks about kids not being given the chance to fail. 14:01 Bradley explains his parenting approach to helping parents connect with their kids. 19:58 Bradley speaks on intentionality and how prevention is so much better than cure. 23:35 Bradley does something no other Unstoppable CEO Podcast interviewee has done…given out his personal cell number for you to contact him. 25:24 Bradley give us some articles on his site to check out. 26:41 Bradley sets out a personal challenge to all of us with families. Mentioned in the show https://richlegacy.com https://myfathersonretreat.richlegacy.com https://betterdads.richlegacy.com Enjoyed this episode? Rate this podcast on iTunes >>
undefined
Mar 8, 2018 • 34min

56: Benjamin Hardy | How to Build a Million-Dollar Business in 3-Years

You can learn. You can study. But only when you take one specific step in your personal development will you see a significant ROI for your efforts. My guest this week, Benjamin Hardy, took that one step and catapulted his business to more than $1 million in revenue – a 10X jump – in just three years. Benjamin, author the new book Willpower Doesn’t Work: Discover the Hidden Keys to Success, is a writer (the #1 author on Medium.com), PhD student, and keen observer of human psychology. He’s always been pretty ambitious. But it took a pivotal moment a few years back to channel that ambition in the right way. He shares his approach in this episode, along with… The Forcing Function Strategy for getting real results fast Ways to benefit the most from your mentors (yes, you need more than one) The best place to come up with your best ideas – it’s not the office How to use “escalation of commitment” to achieve your goals Avoiding the danger of ignoring your environment And more Listen now… Timeline 00:11 Today Steve speaks with the founder of Benjamin Hardy, the No.1 writer on Medium.com and someone who went from making $12K a year in 2015 to over $1MM in 2017. 01:03 Ben tells us how he got to where he is and how fostering 3 kids pushed him to start writing. 04:15 Ben tells us why he felt pressure to succeed. 6:42 Ben’s PHD is about the difference between wannabe entrepreneurs and real entrepreneurs. He explains to us his findings. 11:53 Ben explains how he went from $12k a year as a grad student in 2015 to over $1MM in 2017. 17:13 Ben tells us that quantity is the path to quality and that it's better to be prolific than perfect. 23:05 Ben tells us exactly why he wrote his book and how you are a product of your environment. 26:07 Ben explains the two environments we find ourselves in, High Stress and High Recovery. 29:03 Ben talks about why you should take 150 “free days” a year. 32:57 Ben gives us a special link for his book. Mentioned in the show https://www.willpowerdoesntwork.com/book-bonus-giveaway Ben Hardy on Medium.com Willpower Doesn’t Work on Amazon Dr. David Hawkins Power vs Force, Letting Go The Millionaire Next Door Enjoyed this episode? Rate this podcast on iTunes >>
undefined
Mar 1, 2018 • 19min

55: 3 Digital Marketing Trends for Service Businesses [2018 Edition]

In this episode, you'll discover the three biggest digital marketing trends impacting service businesses. I just returned from Traffic and Conversion Summit, where the entire conference was focused on these three shifts. I've distilled it down to principles you need to apply to your business and explained why they're important. In just 10 minutes, you'll have a high-level game plan for marketing your firm in 2018 and beyond. 3 Digital Marketing Insights from Traffic and Conversion Summit Here's what's inside this episode... The critical role of content in your marketing (and the unique advantage it gives you if you do it right). How to connect with the influencers and key prospects in your niche in a new and powerful way (this is especially useful if you do tradeshow or conference marketing). A new way of creating more human experiences on your website that high-ticket prospects prefer, and will shorten your sales cycle.
undefined
Feb 22, 2018 • 23min

54: The Exponential Network Strategy

In this episode, I’m excited to announce the release of my new book, The Exponential Network Strategy!  If you’ve ever been frustrated by the amount of time and energy required to “network” and disappointed by the results, this episode (and the book) will help. You’ll discover a new way to create real business relationships that lead to referral opportunities. And, in the episode, I share how to become “The Success Journalist” in your niche...a technique for getting access to you most important prospects. To get your copy of the book (free), go to:   http://unstoppableceo.net/exponentialnetwork
undefined
Feb 15, 2018 • 30min

53: Tony Grebmeier | Finding Fulfillment in Your Business

What motivates you? What do you really want out of your business… and life? And how are you going to get it? You might think you’ve answered those questions long ago. But Tony Grebmeier knows you can dig deeper and find the real truth. Everybody has trials and tribulations in their career… and at home. Tony, a partner in ShipOffers, an eight-figure supplement business, certainly had his share. But you’ll be inspired by how he dealt with his issues to find your own truth. When Tony found him, he was able to take on anything that came at him. You’ll find out how he did it in this interview. We also get into… The role of “play” in building a thriving business How to take goals from fantasy to reality The Curse of Me Too Implementing the G.R.O.W.T.H. Mindset at work… and at home Two dangerous words entrepreneurs should avoid And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Tony Grebmeier, an online business entrepreneur and co-creator of Shipoffers. 01:26 Tony tells us how he and his two friends built their online empire and what High5 does for his clients.. 05:44 Tony takes us through his tough times, including the night he tried to end it all. 9:47 Steve picks up upon Tony’s notion of “want”. 11:39 Tony talks about changing his mindset from being a quitter because somebody laid out a roadmap for him to change. 14:56 Tony elaborates on the roadmap and how to change your fantasies to reality by bridging the gap from one step to another. 21:03 Tony explains how we all have the power to “choose” to be happy.. 23:36 Tony talks about “getting back into the line”, instead of jumping on the next ride. 26:32 Tony tells us what Shipoffers does, a company that had 1.5m shipments last year. He also explains what “Drainers and Drivers” are. Mentioned in the show http://ShipOffers.com Doug Roberts Gill Gerstein High5 Tom Brady Kevin Cohen http://drainersanddrivers.com Enjoyed this episode? Rate this podcast on iTunes >>  
undefined
Feb 8, 2018 • 29min

52: Russ Perry | You Have the Power to Overcome Success Roadblocks

Think about what your obituary would say if you died today. For Russ Perry, that exercise was the motivation he needed to make major changes. Russ, founder of Design Pickle and author of new book The Sober Entrepreneur, had addiction issues that threatened to unravel his life. But the way he overcame them - and went on to create breakthrough success - can be a great model for any entrepreneur, especially those in start-up mode. For one, Russ has channeled the “power” of addiction (everybody is addicted to something, he says) into positive energy. And he found that the best way to serve your family, your business, and yourself…is to be selfish. He’ll explain how that works during this interview, as well as… Why you should double or triple your fees right now The “work out” for your brain that can interrupt destructive thoughts A strategy for ensuring you're always enjoying your business How to solve a profit problem in one step Tips for handling the everyday stresses entrepreneurs face And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Design Pickle and the author of The Sober Entrepreneur, Russ Perry. 01:25 Russ credits his creativity as his driving force for his success. 03:13 Russ talks about the ATM of Happiness and how it didn’t work for him. 7:00 Russ tells us not to undervalue ourselves when starting off in business. Charge more! 10:11 Steve talks about the hardest part of his day, clearing his mind for 10 mins. They both discuss the gains you get from repeated meditation. 13:51 Russ talks about his mother and how her creating a family tree led him to restart his own by writing his book. 18:03 Russ talks about his addiction and how other successful people could still be addicted but not know it. 21:03 Russ credits a program called “Wake up Warrior” that forces you to simply speak the truth. 23:59 Russ tells us how to get a free chapter of his book. 24:46 Design Pickle allows you to ”rent” a designer for a month. Mentioned in the show The Sober Entrepreneur www.https://designpickle.com Enjoyed this episode? Rate this podcast on iTunes >>  
undefined
Feb 1, 2018 • 23min

51: Brad Costanzo | Spotting Lucrative Opportunities All Around You

Brad Costanzo is a unique entrepreneur in that rather than starting new businesses…he prefers to help existing businesses be better than they are. Along the way, Brad, host of the Bacon Wrapped Business podcast, has taken his role as a consultant to a whole new level - something that his clients appreciate and has helped him personally leverage some lucrative deals. It all starts with being curious and asking questions. He recommends every professional service provider and consultant do that with a new client. Check out the conversation to discover… Why mistakes are not failures What you can tell yourself to get over fear and anxiety The first question you should ask every client How to recognize opportunity in your day-to-day The Getting Your Hooks in Technique for landing more business And more Listen now… TimeLine 00:11 Today Steve speaks with Brad Costanzo, an entrepreneur, strategic advisor and host of the Bacon Wrapped Business Podcast. 01:16 Brad talks about his career, beginning in sales, to starting businesses and consulting. 05:25 Brad is more motivated by fear than gain. He talks about how he views mistakes as “mis-takes” 07:45 Brad talks about the importance of momentum when starting a new venture. 11:00 Brad talks about what he’s excited about in business including purchasing an ECommerce company and working with a Billionaire and a UFC champion. 14:24 Brad tells us what he looks for in a business he wants to work with or takeover. 16:41 Brad tells us to find out as much as we can about our own clients….just in case they might want to sell. 22:15 Brad tells us how to get in contact with him. Mentioned in the show Cost Segregation Norman Schwarzkopf Steve Sims Enjoyed this episode? Rate this podcast on iTunes >>
undefined
Jan 25, 2018 • 57min

50: Perry Marshall | Evolution 2.0

Welcome to EPISODE 50!!!!!This is Episode 50 of The Unstoppable CEO™ Podcast, and it’s a biggie…My guest is Perry Marshall, best selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.This is a fun, deep, and very different interview, that will expand your thinking.And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.26:28 Perry talks the work of biologist Barbara McClintock.35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.45:37 Perry explains his bacteria theory further.47:38 Steve picks up on the fact the evolution is fractal.52:55 Perry explains what The Evolution 2.0 Prize is.55:24 Perry tells us how best to get in contact with him Mentioned in the show Evolution 2.080/20 Sales and MarketingThe Ultimate Guide to Google AdwordsThe Ultimate Guide to Facebook Advertisinghttps://naturalcode.orghttps://perrymarshall.comhttps://cosmicfingerprints.comEnjoy this podcast? Leave us a review on iTunes.
undefined
Jan 18, 2018 • 36min

49: Jonathan Cronstedt | Taking Advantage of the Knowledge Commerce Boom

The online education space may seem saturated… the opportunity long past. Not so, says my guest Jonathan Cronstedt, president of Kajabi. He maintains that thanks to two recent trends, there is a ready-to-buy audience in just about every niche. A growing market, plus today’s technology, means it’s never been easier for anybody, from any background, to profit from what they know. “JCron” also explains how to form a productive relationship between a company and a consultant. Sometimes there can be friction when an outsider comes in. But he has strategies for collaboration that produces amazing outcomes. You’ll also learn… Ways to leverage “hyper-individualism” to break into new markets The key differences between start-up and scale-up Why simple information isn’t enough when “selling” knowledge Tips for avoiding the paralysis of micro-management The answer to every entrepreneur’s hardest question And more Listen now… TimeLine 00:11 Today Steve speaks with Jonathan Cronstedt, better know as “jcron”. A dangerously dedicated executive strategist and president of Kajabi. 01:31 Jonathan explains how he ended up in Digital Marketing when he first started out in mortgage financing before the crash. 04:40 Jonathan talks about how, why and when to seek help when moving from startup to scale in your business. 08:14 Jonathan explains the different types of situations he faces when he is brought in to help a business 12:25 When Jonathan is brought in to a company, he is not looking for center stage. 16:10 Jcron talks about the future, how the information age failed us and how the knowledge will save us. 19:25 Jcron address the issue of information saturation in the market. 23:03 Jcron explains how you shouldn’t believe it when somewhen tells you a certain trendline is finished 27:05 Jcron talks about the innovative things he’s seeing in video learning. 30:34 Jcron talks about the different types of people who have information that could be released online. 34:42 Jcron tells us how best to get in contact with him. Mentioned in the show Kajabi Glazer Kennedy “Insider’s Circle” Karl Marx Revenge of the Analogue Enjoyed this episode? Rate this podcast on iTunes >>  

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app