55: 3 Digital Marketing Trends for Service Businesses [2018 Edition]

In this episode, you'll discover the three biggest digital marketing trends impacting service businesses. I just returned from Traffic and Conversion Summit, where the entire conference was focused on these three shifts.

I've distilled it down to principles you need to apply to your business and explained why they're important. In just 10 minutes, you'll have a high-level game plan for marketing your firm in 2018 and beyond.

3 Digital Marketing Insights from Traffic and Conversion Summit

Here's what's inside this episode...

1. The critical role of content in your marketing (and the unique advantage it gives you if you do it right).
2. How to connect with the influencers and key prospects in your niche in a new and powerful way (this is especially useful if you do tradeshow or conference marketing).
3. A new way of creating more human experiences on your website that high-ticket prospects prefer, and will shorten your sales cycle.