The Authority Builder Podcast

Today on the podcast we’re talking about the big breakthroughs that come when you publish a book for your business.If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover…The big impact a book can make.Why entrepreneurs get stuck trying to write a book and how to avoid it.My simple method for outlining your book on a single page.How to use your book to get clients.And a whole lot more…Listen now…-SteveMentioned in this episode:Podcast ProspectingUnstoppable ReferralsSteve’s other books

David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company. David says, “To write great copy, you actually have to know yourself, inside and out; you have to understand your company and your products so that the brand is super clear. You also have to know your audience, inside and out, know what makes them tick, what makes them excited, even understand how they speak. Then, you have to create the perfect bridge.”We discuss how David began writing as well as:The formula for the most effective and impactful copywritingHow to pinpoint powerful messagingHow to find out what you really do bestSolving a problem for your audienceAnd more

On this week’s episode of The Unstoppable CEO Podcast, we speak with Matt Deutschman. Matt is the Owner and President of Doubletake Promotional Marketing, a company that specializes in custom branded promotional products for colleges and universities, and professional service firms in the finance industry. He founded Doubletake in 2010, and is the fourth generation in his family in the promotional marketing industry after his great-grandfather and grandfather began the Paulmay Co. in 1935. Matt says, “It's all about understanding our client— best understanding their marketing strategy, what their brand is all about, who their target market is, and how best to reach them.”We chat about adapting for longevity, as well as:The role of delegation in business growthBest practices during hiring for building a trustworthy teamPivoting during the pandemicNurturing client relationshipsAnd more

Our special guest on this episode of The Unstoppable CEO podcast is Duncan Littlefield. He's the Founder and CEO of Littlefield, a holding company that has companies such as The Littlefield Company and Sidecar, where they tell under-told stories, by delivering scalable content for purpose driven companies. He's on a mission to support everyone who wants to become obsessed with their own unique life.Duncan says, “We're having a blast. The work that the team is putting out is exceptional, but the way they hold themselves and the way they treat our partners is even better. So I'm one of the luckiest guys you get to meet because I've technically had three dream jobs. And I love every bit of what I'm doing and I'm having a blast.”

Our special guest on this episode of the Unstoppable CEO Podcast is Lee Richter. She is the Founder and CEO at Richter Communications, and the Chief Visionary Officer, Speaker and Global Leader at Go Ask Lee. She’s also a member of the Forbes Business Council, CEO of the Event Planners Association, and the Founder and Executive Director of the Pet and Wildlife Fund. Lee is a master of launching successful businesses and assembling teams to accomplish visionary goals.“The world needs the black and white story. The world needs the all colors included story. And that's what I bring as a multiplier. I bring all the different versions, the different perspectives, I bring different views together. And it tells a different tapestry of stories that way,” says Lee.Lee shares her formula for developing a successful team, as well as:Collaboration between simplifiers and multipliersCultivating a team to care for aspects of business outside your wheelhouseTask management for allowing your team to thriveELF mentalityAnd more

We did it! This week we hit Episode #200 of The Unstoppable CEO™ Podcast.In this week’s episode, I share what I’ve learned after doing 200 episodes of the podcast. There are lessons here for anyone wanting to start a podcast or anyone who has one, and there are lessons you can take and apply to your business development if you never host a podcast.I am absolutely grateful for YOU. The fact that you’re here and you listen each week is awesome, and I hope the ideas we share serve you well.Here’s what you’ll find when you listen…The major impact the podcast has had on my network.How we doubled revenue.The advantage we gained when COVID hit.My biggest surprise result from 200 episodes and nearly four years of the podcast.And a lot more.

In Episode 187, my friend and client John Curry and I did a deep dive into fear, mindset and how fear can cripple your entrepreneurial drive. In this episode, we revisit the topic and discuss how to “flip from fear to confidence”.Plus, we cover the importance of focusing on your own “personal economy” and bypassing what’s happening in the world. The path to get there is what John and I call “radical independence.” If you’re feeling fearful about your circumstances right now, this will help, and if you’re feeling a sense of optimism and independence this will give you the fuel to take it to another level.Tune in as we discuss...Dealing with negative influences and handling mistakesCreating your personal economyThe Fear-Confidence ContinuumAnd more

On this week’s Unstoppable CEO Podcast, we speak with Bill Bloom, RICP. Bill is a lifetime income provider, husband, father, sailor, and abundant thinker. He focuses his time on making others’ lives better through the Retire as You Desire process. Bill says, “I’m passionate about helping people create lifetime income streams from the resources and monies that they've saved from their businesses and figuring out ways to give people purpose in their life so that they can actually Retire as You Desire and enjoy their lives.”We chat about Bill’s new book, Money Habits for Success, as well as:Abundance mindsetInvesting with purposeRetiring as you desireAnd more

Justin Breen, CEO of PR firm BrEpic Communications and author of the best-selling book, Epic Business, is a big believer in leveraging your unique strengths to achieve success in your business and personal life. You can’t assume what you’re good at but should actually take a “scientific” approach to measuring your strengths and identifying weaknesses. The trick to making it all work is what you do with that knowledge, says Justin. We also talk about how he came up with his business model, which he says is based on something that annoyed him for 20 years… that he finally solved. Tune in to find out…The clients Justin always says “no” to4 serious setbacks every entrepreneur should be prepared forThe difference between relationships and transactionsHow to recognize and overcome your most dangerous weaknessesAnd more

So much business used to be done face-to-face, notes Ethan Beute, handshake deals and all that. The rise of digital technology and automation streamlined everything, but that human connection was lost. Ethan, chief evangelist with video messaging service BombBomb and author of Rehumanize Your Business, is on a mission to change that and inject human contact back into the equation, which he says means more qualified leads and higher value sales… not to mention better onboarding, ongoing communication, and more.  Technology is part of the process, of course, but simply as a tool to make communication easier. In this episode, we talk about this “rehumanizing” of your messaging, as well as… The power of getting “personal” with your best prospects5+ types of videos to use in your lead generation and marketing efforts The only way of getting better at videos (or any other skill)How adding this element to your emails increases clicks and conversionsAnd more