David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company.

David says, “To write great copy, you actually have to know yourself, inside and out; you have to understand your company and your products so that the brand is super clear. You also have to know your audience, inside and out, know what makes them tick, what makes them excited, even understand how they speak. Then, you have to create the perfect bridge.”

We discuss how David began writing as well as:

The formula for the most effective and impactful copywriting
How to pinpoint powerful messaging
How to find out what you really do best
Solving a problem for your audience
And more

David Muntner | Developing Powerful Messaging Through Simplification