Discourse in Magic

Jonah invites you to join in on his mastermind course where you can scale up your magic business. Join The Mastermind Jonah is re-opening up the doors for the Mastermind this month, and he’s looking for five magicians who want to add 3k to 5k per month to their magic business in the next 90 days. All of the tips, all of the magician appetizers that you see coming out on this podcast, with practical magic business advice, come right from the Mastermind training. If you want Jonah’s help, not only with this step-by-step information with templates and scripts that you can copy for your magic business, but also for him to hold your hand and guarantee that you’re going to scale and add 3k to 5k a month to your magic business, this might be for you. Five Things You Need You need five things to be a good fit for this.  Number one, you need to already have a show or mingling magic that you are confident in. This is not a magic coaching program, this is a business coaching program for professional magicians. Number two, you need to already be making at least 25k a year in your magic business. We help people scale from 50k to 200k but you already need to have gotten started. That means you’ve got things like a website, you’ve got a business, you’ve got a couple of the things in place that are ready to help you scale. Number three, you need to have time for three to five more company or private events every single month. If you don’t have the time, then there’s no way that this would be a fit. So it’s important that you have the time.  Number four, you are friendly and coachable. You will be welcomed into the Mastermind family and it’s very important that you are both of those things. And number five, you can keep a secret.  Here’s What To Do If you are all of those things then send a message to magic@torontomagiccompany.com with the word SCALE and Jonah will send you the deets and see if it’s a fit to work together. Jonah will be back next week with another epic interview coming your way. The post Mastermind Invitation appeared first on Discourse in Magic.

Jason Suran, a mentalist from New York, shares tips on building lasting relationships for your magic business. He talks about starting in magic, leaving film for mentalism, and the ethics of mentalism. Jason performs at Speakeasy Magic to perfect his craft.

Jonah offers up the world’s shortest but most effective business tip towards booking a client. There is a very famous email in the world of marketing, called Dean Jackson’s 9 Word Email, and Jonah breaks down why it works so well and how you can adapt it to the world of magic.  For more help like this be sure to sign up for Jonah’s e-mail at discourseinmagic.com/updates The post Magic Appetizer: Dean Jackson’s 9 Word Email appeared first on Discourse in Magic.

Laura London is a legend in the magic community. She’s been on Penn & Teller’s Fool Us and The Next Great Magician. She’s had her own show, Cheat, in the Edinburgh Fringe. She’s an Inner Magic Circle member of the Magic Circle and she shares her incredible story and upbringing into the way of magic and how you can build a show too.   In this discussion Laura opens up about her early diagnoses with ADHD as a child and how that led to her mother’s support in her creative pursuits and an early encounter with magic legend George Kovari. She takes us through her teenage years when she left home and lived rough on the streets performing magic wherever she could and yet overcame the odds to become the youngest member of the Magic Circle on her 18th birthday. From having no degrees or completing any formal education she’s now working as the librarian of the Magic Circle. She didn’t accomplish all this on her own though and shares the story about how Fay Presto became her mentor and taught her all about how to be an entertainer. She’ll share with you the lessons she’s learned on how to find your grit and get out and just do it as well as offering advice on how to track down and book a residency of your own.  Wrap-Up Endless Chain Richard McDougal & Paul Kieve What do you like about modern magic? What do you not like? We are encouraging more and more people in a positive way, especially young girls. I’m seeing more and more young teenagers coming up to me at conventions and they’re good! We’re in good hands.  I would love to encourage more young people to get into the history of magic.  Plugs For all the magic that Laura has already released visit lauralondonmagic.co.uk Learn more about the pioneering work being done at Breathe Magic by visiting breatheahr.org Check out the Midnights playing cards by Breathe Magic at most online stores, one such listing we found is here at VanishingMagic.com The post Cheat, Sleights, and the Magic Circle with Laura London appeared first on Discourse in Magic.

Jonah dives into artificial intelligence and how it can potentially help you out with your magic business. In this magician’s appetizer he’ll touch on three ways to use AI in your magic business including how to fix your replies to clients, help drive more traffic to your website, and how maximize the effectiveness of your cold emails.  You can check out ChatGPT right now, for free, and try these tips out for yourself. If you’d like help doing any of this stuff you can always email Jonah at magic@orontomagiccompany.com with the term “AI” in the subject. The post Magic Appetizer: Three Ways To Use AI In Your Magic Business appeared first on Discourse in Magic.

This week Jonah is joined by sideshow and magic legend Todd Robbins. Todd has had an action packed career that has sent him around the the last of the sideshows to creating theatre productions alongside Teller to running what may be the greatest magic show that has ever existed, Speakeasy Magic at the McKittrick Hotel. In this conversation Todd shares with Jonah how he ended up learning sideshow as a kid to eventually befriending Penn & Teller. He offers up the lessons he’s learned when creating shows for theatre and helps explain the difference between entertainment and art.  Wrap-Up Endless Chain Erika Larsen, Blaise Serra, Matt Holtzclaw, & Prakash Puru  What do you like about modern magic? What do you not like? The greatest level of technique in the history of magic is going on right now thanks to the internet and the sharing of ideas. There’s more magic now than there has ever been and yet it’s not making an impact that an old television special would do. Take home point Create something that has content. Create something that the audience hasn’t seen before. Plugs Find out more about Speakeasy Magic at mckittrickhotel.com The post Creating Magic With Content with Todd Robbins appeared first on Discourse in Magic.

Jonah connects with Kim Andersen, a comedy magician from Denmark who has created some unforgettable magic products. In this conversation he’ll share with Jonah how he found himself immersed in the Danish magic scene, how he found himself creating content for his own television show, how he goes about challenging himself to keep creating, and why he always carries coins into the shower. Wrap-Up Endless Chain Jan Hellesøe is one of the biggest mentalists in Denmark with heaps of tv shows behind him and works closely with big magicians and theatre as a builder. What do you like about modern magic? What do you not like? Does not like the piracy of magic content. Folks should respect creators more. Creating magic will only continue if people actually get credited and paid for what they do. That said, Kim really appreciates the internet. It’s been one of the greatest tools to learn magic and network with other magicians.  Take home point Have fun and play. Plugs The best place to reach out to Kim is through instagram: @kimander5en You can get Silver Edge 1 & 2 at ellusionist.com  You can find his Penguin live lecture over at penguinmagic.com And you can find his product, Shrapnel, almost any place where magic products are sold! Finally, you can learn more about Magic Beep by visiting pegani.dk The post Unlocking Your Magic Creativity with Kim Andersen appeared first on Discourse in Magic.

Magic inventor Tobias Dostal discusses his unique approach to magic, blending art and illusion. He shares insights on creativity, finding inspiration, and the importance of creating original magic tricks. Tobias emphasizes the need for magicians to carve their path and find their style. He also highlights the increasing presence of women in the magic scene and encourages magicians to seek new tricks outside the classics.

Jonah is back with all new episodes of Discourse in Magic! After taking time off after the busy holiday season, Jonah has been busy touring and attending events around the country and beyond. In this episode he’ll catch you up on his lecture and performance tours as well as filling you in on his experiences attending Magifest and Blackpool. Jonah will also offer up tips on how to launch your own performance tour and what you can do to help grow your magic business during the slowest time of the year. If you’d like to learn more about booking the “Ben & Jonah Mean Business” lecture or would like to join up for one of the remaining seats available in Jonah’s six-figure mastermind course then e-mail Jonah at magic@torontomagiccompany.com, and be sure to include the word “intensive” in the subject if you’re interested in that mastermind course! The post Magic Appetizer: Touring, Conventions, and Growing Your Business appeared first on Discourse in Magic.

Jonah is joined by Siegfried & Joy. This duo from Germany has been taking the world by storm with their silly and engaging TikTok videos, an hilarious performance on America’s Got Talent, and sold out shows wherever they go. They’ll reveal to Jonah all of their secrets, except where they get their fabulous outfits! More Than A Parody When you first see Siegfried & Joy appear on stage you may begin to think that they are a parody of magic but if you were to listen to them you’d realize that while they are certainly having a lot of fun with the imagery of what classic magic has looked like in the past they are earnest about their love of the artform and take their presentation with the crowd very seriously. Siegfried & Joy share with Jonah their philosophy behind their performance. They don’t practice, they don’t script, and they never rehearse. To them the real work begins and ends with the interaction with the crowd. It is in the crowd that they find their performance and perfect their act.  Not Afraid To Fail No scripts means high risk but Siegfried & Joy are quick to admit that they aren’t afraid to fail, even when they fail live on stage in front of an audience or mistakenly flash their work on a TikTok video. In fact, to hear it from them it sounds like they fail all the time on stage and where other performers would go backstage and burst into tears they, instead, embrace the messy side of live acts and allow their audience a brief glimpse behind the curtain as they work to recover the show.   More Than A Success Two Siegfried & Joy shows are never the same, they are constantly re-working their routine in front of the audience and often involve the crowd in their performances. They share with Jonah their secret to building up such a chaotic style of performance into a show that is now regularly sold out in Berlin. They’ll also share why they decided not to continue into the next round of America’s Got Talent and what they loved and hated about their visit to Las Vegas.  Wrap-Up Endless Chain Tobias Dostal  What do you like about modern magic? What do you not like? “We hate online shows, we watched a few but we don’t think this is how artists should share this art. “ “We love that the zeitgeist is on board with classical magic. This is the best time for magic. This is the moment to go out, inspire people, and make them happy.” Take home point There is one name you should remember: Siegfried & Joy  Plugs Just google Siegfried & Joy. “And if you don’t find us then the algorithm will find you!” The post Magic for the Crowd with Siegfried & Joy appeared first on Discourse in Magic.