

Discourse in Magic
Jonah Babins and Tyler Williams
Jonah Babins from Discourse in Magic tackles magic’s hardest issues, theories, philosophies, discussion, and more to help you explore. He jumps into all sorts of magic, and resources, and most importantly actionable tips to help better the art and become a killer performer!
Episodes
Mentioned books

Dec 12, 2019 • 1h 19min
Cons, Scams & Hustles with R. Paul Wilson
This week Jonah is joined by R. Paul Wilson to discuss scams, the ties between magic and film, and the exposure of magic. Alongside being a magician with a vast knowledge of cons and scams, Wilson is also an author and filmmaker.
At eight Wilson was hooked on magic after seeing his first trick. Around the same time, he watched his first film about scams. Since then, his life has been intertwined with these passions.
Growing up in Edinburgh, however, made finding material to learn magic from difficult. Eventually he stumbled across a book on card tricks which turned out to be Hugard’s Card Manipulation series. As his interest in cards tricks developed, he realized that the moves in the book could be adapted to playing card games.
Cons & Scams
Not wanting to turn to a life of crime, Wilson needed to find a different way to share his interest in cons and scams; he had all this knowledge just nowhere he could (legally) use it. His chance to use his knowledge came in the form of shows like Takedown and The Real Hustle. Suddenly, he had the opportunity to pull off cons and scams he had only read about.
Working on these shows helped him realize why certain seemingly obvious or convoluted scams worked on people. Wilson explains that, while you may not fall for one scam, there is always something that will appeal to you. To protect yourself from falling victim, he explains that the best you can do is learn the general principles behind scams and understand that anyone can fall victim to a con in the hands of a skilled con artist. It’s human nature. Just be willing to step back from a situation and realize that you might be falling victim to a scam.
When you have an appreciation for something that is highly illegal, you need to find a different way to share your interests. For Wilson, The Magic of Film
Filmmaking is magic to Wilson. Film is an environment where magic is conducted as you are creating an immersive world to tell a story. By cutting together sound and images in a certain ways, a filmmaker has the potential to create a compelling illusion.
The seeds for cinema, however, were cultivated by magicians. The thinking of magicians led to filmmakers exploring and discovering tricks they could do with the format. If magicians had ignored the motion picture phenomen, Wilson believes film would have taken a different path to get to where it is today.
Creating Magic
When Wilson creates an effect, he goes down a rabbit hole of “it’d be interesting if…” and follows the trail. Of course not everything turns out to be perfect — some ideas are written down or set aside. His goal when creating is to develop something strong but useful; he doesn’t want magicians shoving his work to the back of their drawers.
If you sit down with the intent of creating something new, Wilson warns, you have to be wary that you’re not treading on already trodden ground. You probably aren’t discovering something new, and, if you think you have, you have to be willing to check to see if it’s been published elsewhere.
Our Magic
Our Magic came from Wilson growing weary of people outside of magic trying to show what the inner world of magic; they would come into the world for a small period of time and give their basic perspective on the art. But, if you’re not a magician, how would you really know what world built on keeping secrets is like? He wanted lay people to hear what magic is from really strong magicians, so he approached Dan and Dave with a proposal for a documentary.
In the film, very little magic is shown on the screen. This was a deliberate decision as Wilson didn’t want to boil magic down to a few effects that may or may not hook the audience. Instead, Wilson interviewed people who could speak about magic without needing to resort to a trick to make their point. His goal, at the end of the day, was help the public develop a respect for the art.
Wrap Up
Endless Chain
Ian Kendall
Tom Frank
Mat Ricardo
What do you like about modern magic? What don’t you like?
Wilson doesn’t like how easily information is disseminated nowadays. He’s not against sharing magic online, he just wants there to be some level of direction for incoming magicians, so they have an appreciation for where the material has come from.
Take Home Point
Wilson reminds listeners of the importance of being open and sharing. Magic, like many thing in life, is genuinely about sharing yourself with your audience.
Plugs
Wilson’s Website
Wilson’s Twitter
Wilson’s Instagram
Penguin Magic
Vanishing Inc.
However, he asks that you forget about his material and go read a good magic book. Any book that interests you. Just read it cover to cover. It’ll change the way you approach magic.
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Dec 5, 2019 • 1h 9min
Movement and Meaning with Javi Benitez
Javi Benetiz joins Jonah this week to discuss movement, meaning and the importance of experiencing life. Javi is an award winning sleight-of-hand magician from Spain, who brings his passion for life into his magic.
The moment that drew him into magic, Javi recalls, happened when he was four years old; his father did a colour change that has stuck in his memory ever since. Between seeing Tamariz on television and his older brother’s own interest, Javi began to practice magic. It wouldn’t be until reading Ascanio’s books that he began to see magic as a beautiful form of communication; Javi could feel the passion behind Ascanio’s words and fell deeper in love with the artistic side of magic.
Treating Magic as an Art
Magicians often refer to magic as an art, but they don’t always treat it as such. While some magicians don’t consider why they are doing a trick, others fail to value their own and the audience’s time. Javi explains that what the audience doesn’t see is the time and effort magicians often out into their effects; by not properly presenting tricks and considering you spectator, you are doing yourself a disservice to the effort your out into the effect.
In terms of bringing meaning to your effects, Javi explains that it’s not what you can say with magic but knowing what’s right to say for you. You have to be interested in what you’re saying as you cannot produce something others will be interested in if you don’t care about it yourself. At the end of the day, the magic should about you building a connection with the audience and bringing them into your world.
Movement in Magic
Drawing on what he learned while working in advertising, Javi explains that good design makes life easier. Movement in magic has the same purpose. Whether you’re physically moving or moving the spectators mind to a specific point, movement should make following the magic easier for the spectator and the magician.
After all, we are our bodies, not our hands. By only focusing on exact technique and not adapting the moves it to our entire body, we lose part of our expression alongside the clarity movement can bring into a trick.
A Positive Attitude
You need to be you, and you need to believe in you. By constantly putting yourself down and not believing in your ideas, you cannot develop in your art. That being said, however, Javi reminds the listeners that you also have to be critical. If you’re an over believer in yourself, you face similar troubles. At the end, it’s about believing and pursuing in what you think. If you don’t, you make it easier for people to change or not care about your ideas.
Wrap Up
Endless Chain
Miguel Munoz
What do and don’t you like about current magic?
Javi enjoys that magic is seeing new ideas. With media, magic is seeing young people try creative things. It’s now not a question of where we are taking our ideas from but where are we taking the ideas to.
While Javi enjoys watching this trend, he dislikes the direction magic seems to be growing towards. The focus is more on “How did you do that?” then creating a sense of the impossible.
Take Home Point
Be totally passionate about your magic and learn everything you have to learn to be what you want to be.
Plugs
Javi’s Website
Javi’s Instagram
The post Movement and Meaning with Javi Benitez appeared first on Discourse in Magic.

Nov 28, 2019 • 1h 8min
The Magic Coach with Fernando Figueras
While in Spain, Jonah sat down with Fernando Figueras to discuss presentation, honesty in magic, and being a magic coach. Alongside being known for his rich and emotional presentation style, Fernando is also a magic coach who focuses on developing magicians’ practical performance skills.
At nineteen, Fernando was attending university for computer engineering. When he began to develop an interest in magic, he may have practiced his hacking to get into “secret” magician forums. As he delved into these forums, he began to realize magic went deeper than he first expected. He was hooked.
Fernando was never alone when learning magic. Rather than him sitting alone with a book, he attended clubs and sought out people with an itnerest in magic to develop his own skills. People warmly welcomed him, eventually becoming his ‘Maestro Amigos,’ or his mentor/friends, who lived and learned in magic with him.
Performing Magic in a Group
Fernando’s introduction to performing magic was alongside a group of magicians. Rather than a traditional approach to a magic show, Fernando and his friends created a weekly show with Monty Python-esque style of routines; at any given time, there would be at least two magicians on stage with each new scenario being woven into the preceding act. The plots were simple and their close team dynamic allowed them to create entertaining shows.
The overall goal of the show may have been to have fun, but Fernando points out he learned a lot from that experience. Roles. Blocking. Misdirection. Forgetting your ego and working with someone else to let them pull off a miracle.
Campus Magico
For the past five years, Fernando has hosted a week long workshop at a cottage near Madrid, Spain. With class sizes limited to fifteen students, attendees will spend ten hours a day immersing themselves in the study of emotions, movement, creativity and metaphor in magic. There are no tricks, only practical instruction that students can apply to their overall performance.
Campus Magico started out of Fernando’s desire to share the experience he had learning magic in Spain: Magic, beer and fun. He explains that the students who have attended the workshop often leave with a new perspective and approach on magic; they realize that buying magic is not the way to improve, but deeply studying and dissecting tricks.
Crafting Reactions
If you want genuine reactions, you need to be honest. Magic is an art in communication, and, through this art, you will be communicating a piece of yourself. If you’re not honest with who you are, or you don’t know who you are, it can be difficult to perform genuine magic. Fernando acknowledges that you will change as a person and feel different things at different points, but you have to be aware of these changes and how they affect your approach.
When you’re considering what sort of reaction you want from your audience, Fernando asks what is your definition of ‘reaction?’ It’s a given that you want the audience to be surprised as surprise and fascination is inherently embedded in magic; if you simply perform a trick without putting yourself into it, you didn’t really do anything to get a reaction – the trick did.
You cannot fully control the reactions of the audience; they’re going to react based on their mood and what they are willinging to take in from your magic. By being honest in what you want to express, you can let your emotions flow through your tricks. With that in mind, however, your magic should not turn into a group therapy session.
Wrap Up
Endless Chain
What do you like about modern magic? What don’t you like?
Fernando appreciates the level of dedication Miguel Munoz put into his FISM act; he had the honour of watching it evolve over the years as Miguel continues to polish it.
Take Home Point
Try to know yourself.
Plugs
Campus Magico
Fernando’s Instagram
The post The Magic Coach with Fernando Figueras appeared first on Discourse in Magic.

Nov 21, 2019 • 60min
Loving Magic with Juan Rubiales
Jonah has returned from Spain and, as souvenirs for his listeners, has brought back a number of episodes with some amazing Spanish magicians. First up is Juan Rubiales, who sat down to discuss mentors, bringing emotion into your magic, and loving yourself. Alongside being a skilled magician, Juan is also a talented caricature artist.
After being shown a magic trick at fourteen, Juan decided to perform it for his ill grandfather. Upon finishing the trick, Juan witnessed his grandfather smile for the first time in a month. Driven to recapture and share that feeling he had upon seeing his grandfather’s reaction, Juan knew he was meant to become a magician.
Not aware of magic clubs or meetings, he began to search out people who could teach him at bars. He was obsessed with learning the art. It wouldn’t be until he met a performing magician that he discovered the world of magic in Spain when he was invited to a magic club twenty minutes from them. Entering into the club, Juan was greeted by the likes of Juan Tamariz alongside those he was not familiar with at the time, but he would later learn were skilled in their own right.
Driven by Magic
After seeing his grandfather smile, Juan knew he was meant to be a magician. Magic was something bigger than him, and, to truly feel like he was living, he needed to share it with others. He landed his first reoccurring show at a theme park after showing a higher up a trick; the director proceeded to fund a stage show for him, letting him perform it multiple times a week.
However, eventually, he left it all behind. Magic had stopped being about sharing his passion for the art and quickly became about the money. Shows had just become a way to earn a paycheck for Juan, and he hated that this was true. So, he quit magic.
It wouldn’t be until two years later that Tamariz would bump into him and ask where he had been. After explaining the situation, Juan was invited to dinner with Tamariz where the two spent five hours discussing magic. Juan left that meeting with a new passion for magic and a promise to himself that he wouldn’t perform magic in a place he didn’t want to perform.
Mentors
Juan has had the opportunity to learn under a few mentors in Spain, including Juan Tamariz. His mentors, however, showed him more than just magic. They taught him about life. About sharing emotions, and about understanding the audience.
If you’re looking for a mentor, Juan recommends finding someone who not only has more magic experience than you, but more life experience. A mentor should help you grow as a magician and as a person.
Being Yourself
Under his mentor, Juan learned that if he was going to truly express his emotions and soul through his magic, he would need to accept himself. Conforming to what others expect of you and hiding away what makes you you only stifles the effect of your magic. Everyone picks up ways to act from others, so it’s imperative to sit down and work out who you are. Asking friends and family to answer a few questions about you can help in sorting out you personality traits.
The most important part about magic, according to Juan, is not the magician but connecting with the audience. The magic happens in their heads, so you need to be able to connect with them at a personal level to truly share your magic. Figuring out who you are is a key component to creating this connection.
To bring your personality into your magic, you have to be ready to fail. Choose a trick you love and have a connection to and fail. Then keep working to improve it, diving into research if necessary, to make it something you love performing. The failure will hurt but the effort will be worth it when you eventual perform a beautiful effect.
Wrap-Up
Endless Chain
What do you like about modern magic? What don’t you like?
Juan likes what magic online is doing it. Not only is it showcasing magic to a larger audience, but it’s giving those who are interested in magic another way to enter the art.
Juan isn’t a fan of magic on television that relies heavily on stooges and editing. He’s fine with it as a form of entertainment, but he wouldn’t refer to it as magic.
Take Home Point
You must do the thing that you love. Don’t look at other people, just be yourself.
Plugs
Juan’s Instagram
Juan’s Twitter
Juan’s Facebook
Juan’s Website
Juan’s Material
The post Loving Magic with Juan Rubiales appeared first on Discourse in Magic.

Nov 14, 2019 • 16min
Stolen Episode: How to Start a Show Hosted by Ben Train
While Jonah’s away in Spain, Ben Train has infiltrated Jonah’s computer (he really needs a less obvious password). Instead of his original list “10 Weird Facts About Jonah,” Ben has decided to give you some tips on how to start your own show. So, without further ado:
Build a Team:
You can’t run a show alone! Find like minded individuals who want to help create and run the show.
Find the Show’s Purpose:
Simply put, what is the show about? Are you putting on an open mic or a classy parlour affair?
Learn Your Audience
You can’t please everyone. Learn who your audience is so you can better design and market your show.
Pick a Name:
And make it memorable. You need a name that is interesting, expresses what the show is about, and is unique – you don’t want your audience to confuse you with other brands that have the same name.
Find a Venue
A free venue to be exact. Find a place that serves your show’s needs. A lot of venues will gladly welcome free entertainment.
Create Graphics
Anywhere you advertise needs a graphic. Remember that some of the places you advertise on will require different dimensions.
Take Photos
A picture is worth a thousand words! Take photos of visual magic and the audience to share on social media. Investing in a photographer i
Invest in Production Value
Start with a mic. Not only will your audience be able to hear you, it’ll raise the perceived professionalism of your show. After that you can consider purchasing lights, speakers, backdrops, etc.
Sell Tickets
You’ll probably rely on friends and family starting out. But, once you put together a good show and start advertising, you will start to draw the public’s attention. Just be realistic about your audience numbers!
Produce a Good Show
Flashy graphics and photos will only get you so far. You want people to not only experience an amazing magic show, but you want them to tell their friends about it.
At the end of the day, you need to just go out and do it. You’ll learn as you go, and you might even find that some of Ben’s advice isn’t right for you. Just give it a shot! And let us know if you’re putting one on – Ben promises that Jonah will personally come down to perform on your lineup.
Shout out to the Magic Lab in Boston which has its debut show December 5th!
The post Stolen Episode: How to Start a Show Hosted by Ben Train appeared first on Discourse in Magic.

Nov 7, 2019 • 9min
Vanessa Vakharia on The Math Guru
It’s a minisode this week! Jonah recently sat down with math tutor Vanessa Vakharia on her podcast, Math Therapy, to work through his math-related traumas. If you hate math, this is the perfect podcast for you!
If you’re interested in hearing the full episode or still need more math therapy, you can find the full episode list on the Math Guru website. You can even find the homework Jonah was prescribed to help him come to terms with his math trauma.
The following clip was pulled from Episode 3: A Mathemagical Crisis.
The post Vanessa Vakharia on The Math Guru appeared first on Discourse in Magic.

Oct 31, 2019 • 8min
Halloween Episode
Boo!
To celebrate Halloween, Jonah dug through the annals of magic history to find you a frightening magic story. His research led to the following clip of Eugene Burger recounting the tale of one woman and her haunted dollhouse. So lock your doors, shut off your lights, and prepare to be spooked by The Dollhouse of Millie Riggs.
The following clip was taken from “Spirit Theater Presents: Hauntings,” which was included with the first published edition of Eugene’s book Spirit Theater. You can find the original clip and the proceeding Fox Sisters’s clip here: Eugene Burger Magic.
A big thank you to Michael Burke for providing permission to re-share the clip.
Have a safe and happy Halloween!
The post Halloween Episode appeared first on Discourse in Magic.

Oct 24, 2019 • 1h 15min
Personality, Television, and Magic Competitions with Ryan Hayashi
Jonah sits down with Ryan Hayashi this week to talk about finding a personality, magic competitions, and the ins & outs of television magic. Ryan is a hobbyist sleight-of-hand magician with a number of competition wins and television performances under his belt.
At the age of eight, Ryan’s uncle gave him a magic kit for Christmas. While the other kids around him eventually lost interest in magic, Ryan’s only grew. Obsessed with learning more about the art, he would seek out any magic book he could in his small hometown, Dunnville, Ontario.
After attending Carleton University for language and linguistic studies and failing to get into the police force, Ryan decided to pursue his two passions further, magic and martial arts, so he moved to Japan to study. In Japan, he taught English, opening each of his classes with a visual magic trick. Eventually one of his students approached him and asked him to attend a magic club meeting. Agreeing, Ryan attended the club and met a man who would be fundamental in developing his skills: Shoot Ogawa.
Developing You
Growing up, Ryan was the dorky, nerdy kid doing card tricks. At the age of nineteen, he made a conscious decision to improve himself. He started to work out. Study voice. Work on body language. Anything related to self improvement, he studied and implemented to eventually become the commanding figure he is today.
Ryan makes it clear that if you’re happy with who you are, and you’re able to just connect with people without needing to change, you don’t have to change. But, he points out that everyone is capable of increasing and decreasing the gifts we’ve been given.
Magic Competitions
In 2001, Ryan decided he wanted to become a World Champion of Magic. To him, competing is a way to measure where you abilities stand compared to your peers while also forcing you to work towards a specific goal. Since the first competition he entered fairly blindly in 2001, Ryan has become a seasoned competitor with multiple FISM and other competition titles to his name.
For those looking to compete, Ryan recommends dedicating three years to creating, crafting, and polishing the routine you wish to perform. You’ll be going up the best in the field – if you want an idea of where magic currently sits, he suggests looking up recent FISM performances. To have a chance at succeeding, Ryan gives some advice. The first being that there are endless possibilities with magic, you just need to figure out where you want to take it.
For FISM, look at the eight categories you can enter – five being stage, three being closeup. Then you need to figure out the effect(s) you want. From there, the most important aspects, you need to determine not only the story of the act, but who you want to come across as on stage. What do you want the audience to take away fro you at the end of the act? What story do you want to sell? Ryan also suggests optimizing the balance between the visual and audio aspects of the act for maximum impact.
Appearing on Television
Ryan has appeared on a number of television shows, from Fool Us to Britain’s Got Talent, so he knows the ins and outs of appearing on television. With this in mind, Ryan makes it clear to the audience that when you’re going on TV, you’re selling your soul. Once you sign the release to appear on the show, the production now has free reign to edit you however they want. If you did good, they can make you look bad, and vice versa; it comes down to their goal for the production at the end of the day.
Once you’ve sold your soul, Ryan explains that it comes down to the material you bring on. Now with the likes of Eric Chien and Shin Lim raising the bar for magic on TV, you need to bring material stronger than sponge balls; the lay audience now has an image in their mind of what magic can be. If your hands shake or you waver, the audience and the camera will pick it up.
On top of the effects you perform, the scripting also needs to be tight. No longer can you string together effects and call it a day. Referencing his brother, a film industry veteran and script writing teacher, told him, Ryan lays out the four points you should try to encompass in your script to truly capture your audience:
Three act structure
Protagonist
Change of heart
Statement of humanity
Wrap-Up
Endless Chain
Eric Chien
What do you like about modern magic? What do you dislike?
Ryan likes the current creativity and innovative material coming out of the competitions.
Ryan isn’t a fan of people who just send him videos of them performing sleights without any thought put into scripting or routining. He wants the other 98% of the effect.
Take Home Point
Decide for yourself what you want your magic to be. If you make a conscious decision to hone your act and be professional, then you need to pay attention to the entire overall presentation.
Plugs
Ryan’s YouTube
Ryan’s Instagram
Ryan’s Facebook
The post Personality, Television, and Magic Competitions with Ryan Hayashi appeared first on Discourse in Magic.

Oct 17, 2019 • 48min
Making your Magic Unique with Michael O’Brien
This week Jonah sits down with Michael O’Brien to talk collaboration, developing material, and making effects relatable for your audience. Michael is a sleight of hand magician known for his work with the linking rings.
At the age of six, Michael remembers receiving the Jawbreaker Magic Set and putting on shows alongside his friends for their families. Once he was in high-school though, his interests slowly drifted towards music and wrestling. It wouldn’t be until his graduating year that he met a busking magician who pulled him back into the world of magic by peeking his interest in sleight of hand.
After obtaining a copy of Royal Road, Michael was pulled back into the world of magic. He started a job at a magic show at Disney, where he spent hours working on tricks to show and gaining performance skills. When he went home, he would pop in a DVD to learn new effects. Nowadays, his time is spent refining his presentations and working on his marketing material.
Linking Rings
Shoot Ogawa’s Ninja Ring routine was Michael’s first exposure to the linking rings. He, up until this point, had only seen card, coin and the little tricks he sold at the shop. After witnessing Shoot performing it at the Magic Castle, Michael dropped everything else he was learning for five months to focus solely on learning that close-up linking ring routine. While the technical aspects were straight forward, the actual presentation aspect took work.
When he was comfortable with the rings, Michael began to look into other linking ring routines, which led him to discover Ninja Ring Plus by Matthew Garrett. Being able to link a wedding band to the ring and then being able to let the spectator examine it was too strong of and effect to pass up. Michael eventually had the opportunity to work with Matthew on Fusion, a collaborative project that saw five magicians release material on the close-up linking rings.
Michael highlights that his routine came from years of practicing, integrating, and changing the material to eventually create his routine.
Making it Yours
So often, magicians can railroad themselves with presentations, limiting themselves to the standard props like cards. Michael explains that if you really want to shock the audience and create a presentation that you’re passionate about, you need to bring in something different.
In his case, Pokemon cards.
Michael performs his card to pocket routine with Pokemon cards, with the impossible location being a modified Pokeball he picked up at Toy ‘R Us. This presentation stemmed from his desire to perform card magic for children in a way they understand. The routine has now turned into a full fledged performance, with music and hat, and has become one of his most requested effects—people love that it’s not just a standard card trick. They’re captivated well before the actual trick begins.
Wrap Up
Endless Chain
Eric Stevens
What do you like about modern magic? What don’t you like?
Brian loves that social media has allowed magicians to connect and get their name out there, but he dislikes how it allows for people to easily put down others. He reminds the audience that we have a duty to help incoming magicians, not shame them for questionable technique in their videos.
Take Home Point
It’s going to be a journey. You might go into magic thinking it’s going to go one way, but it might end up going another.
Plugs
Twitter
Instagram
YouTube
Michael’s Website
Michael’s Penguin Live
The post Making your Magic Unique with Michael O’Brien appeared first on Discourse in Magic.

Oct 10, 2019 • 1h 41min
The Magic of Collaboration with Brian Brushwood
Brian Brushwood joins Jonah this week to talk creating content, finding a niche, and failing until you succeed. If you’ve searched for magic on YouTube, there’s a good chance you’ve come across Brian’s channel Scam Nation. Alongside being a Youtuber, Brian is a magician, a podcaster, a comedian, and an author – really, he just loves to share stories.
Brian’s journey into magic began later in life. He was 18, attending university, and realized he had a ton of free time on his hands. His initial intention of taking up magic was not to pursue it professionally, but to just have a few cool tricks he could show around. After searching through the Yellow Pages, Brian discovered the Great Scott Magic Store where, after a three hour life changing conversation, he left with Royal Road and a bridge sized deck of Aviators.
Throughout college, Brian was constantly performing. Between the restaurants he worked with his friend Gordon, kid’s birthday parties, and whatever other gig came his way, Brian put in his flight time.
After graduating university, with what Brian akins to a degree in magic, he didn’t go straight into performing professionally, he went into the tech field while performing on the side. When he began to bring in more money from his performances, the company he worked under offered him a raise, placing him in a difficult situation.
Not wanting to regret not pursuing a career in magic, Brian consulted his wife, quit his job and began down the path of becoming a professional magician.
Standing Out
As a kid, Brian’s family moved around. A lot. Every time Brian would introduce himself and establish who he was, his family would pick up and move to the next place. Eventually, introducing himself and establishing his brand became second nature. Brian attributes his ability to try experimental ways to market himself to the fact he doesn’t fear the rejection.
When he was initially starting out, he knew that he needed to get some social proof for his sizzle reel – at the time this meant television appearances. Once more, Brian turned to yellow pages, sending out messages to the stations. When he heard nothing back, Brian went to Costco and purchased boxes of Fireballs, alongside a message saying that if they think those are hot, they should see Brian eat fire. This landed his first TV appearance that he would leverage on his reel.
If you’re looking to catch people’s attention, you need to understand the audience you’re playing to and what their needs are; while your goal may be to entertain, the people booking you are looking for you to bring a certain value to the table. For Brian, when he was touring the college circuit, this involved writing a book called Pack the House! which gave Event Planners tips on getting butts in seats; he demonstrated what he knew, gave them value, and saw a lot more offers from Event Planners.
Magic Online
Eleven years ago, Brian started Scam School on YouTube, becoming one of the pioneers for teaching magic online. Through his platform online, Brian shares magic with newcomers and veterans, and invites them to collaborate with him. His goal is not to expose magic, but to teach it and help the art form reach a wider audience. That’s why he tries to take an approach the honours magic while still making it available to those who may not have access to traditional resources.
People like the Masked Magician or those who simply tell you how a trick is done are not teaching. They’re exposing the secrets for the sake of exposing the secrets. Teaching magic online to Brian means that by the end of the video, the viewer should be able to do the trick. This is why he focuses on putting out complete tutorial videos of tricks. He also heavily focuses on crediting sources and selecting material that isn’t infringing on anything recently created.
If you’re interested in putting out your own content, Brian insists that you release your good material first. Show them what you’re capable of doing and let them see the value you bring to the table. Then you can focus on monetizing and scaling up. People can’t fully judge who you are with just a teaser of what you might offer them.
Wrap Up
Endless Chain
David Rowyn
What do you like about magic in 2019? What do you dislike?
Brian likes that magic is seeing so many talented women performers.. He also enjoys that Penn and Teller leave bread crumbs for budding magicians through their coded replies on Fool Us.
Take Home Point
Fail fast and reiterate. Let’s get to future you as fast as possible.
Plugs
Brian’s Website
Brian’s Twitter
Night Attack
Scam Nation YouTube
Scam Nation Website
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