Wonder aims to be a “super app for mealtime”, with people turning to it for everything from delivery to groceries to meal kits and more... It’s a very ambitious food-tech startup founded by Marc Lore, the legendary founder who previously built, scaled, and sold Diapers.com and Jet.com (to Amazon and Walmart, respectively). Wonder is rapidly opening stores across the East Coast that, as they put it, feature 30 restaurants in one location. The theory is that that one location can be 30x as profitable as a similarly-sized operation. Serving and delivering that many types of food, quickly, is an incredible operational challenge. And on this episode of CRAFTED., Wonder VP of Product Rich Przekop shares how his team has built custom software and data products to forecast demand, prevent waste, and make sure the food you want is ready for you. Plus, how Wonder is building for today, but also keeping an eye towards tomorrow… The software Rich and team are building may someday be offered externally to power all manner of food/logistics businesses. ***Key Moments:[2:27] The big vision for Wonder: “a super app for mealtime”[3:28] What it’s like working with legendary founder Marc Lore[5:08] How Rich got so into data (and how GenAI is now passing Wonder’s SQL test)[7:32] The ideal customer experience at Wonder[10:54] Why Wonder had to build custom software[13:02] How and why Wonder built a simulator to help it forecast demand, reduce food waste and prevent stockouts[20:04] How Wonder may someday whitelabel its logistics software and sell it to other companies[23:23] The culture at Wonder and why “Marc is the cheerleader” and Rich plays the role of “Yes, but also…” [26:00] The power of clear, measurable goals***CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 crafted.fm

CTO of Docker, Justin Cormack, stresses Docker's focus on developers. They discuss how Docker improved developer productivity, new product developments, and the challenges faced by developers. Justin also shares tips for effective developer communication and the importance of listening to developers for CFOs.

Software, hardware, and biotechnology are playing an increasingly transformative role in our mental health and wellness. On this episode of CRAFTED., recorded live on the “Next” stage at SXSW, we discuss what investors look for in these new companies and how they separate what’s real — and what’s near-term — from what’s hype. On stage with host Dan Blumberg are:Amy Kruse, General Partner & Chief Investment Officer at Satori Neuro, and a trained neuroscientistMatias Serebrinsky, Co-founder and General Partner at PsyMed Ventures, and the host of Business Trip, which is a great podcast if you want to go even deeper on these topics. Listen at businesstrip.fm Christie Nicholson, Founder of Studio Lumina, and the co-host for this panelWe’ll explore AI-powered tools for mental health, the new area of “enerceuticals” (energy replacing the “pharma”), psychedelics, and why what’s in your gut is so important to your mental state. Hear from investment experts who have a wide view of this growing startup landscape and better understand which new ventures are likely to succeed.— Key Moments:[03:18] Recent advances in biotech and why advances in data and AI are helping biology become a more “mature” science[05:30] Why AI is overhyped, but also where it’s not[09:07] Why psychedelics are overhyped, but also where they’re not[11:24] What’s real and amazing: brain-computer interfaces, e.g. humans controlling robotic arms with the minds[13:55] What’s real and amazing: precision psychiatry and neuroscience[15:42] The emerging field of “enerceuticals” -- using energy instead of drugs, e.g. low intensity focused ultrasound[17:47] Neuroplasticity: our brains can change![23:01] Mental health, the gut-brain axis, and food as medicine[34:58] The business models of bio tech startups and how to know when a company is making progress on a years-long effort—CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. Learn more at Docker.comCRAFTED. is produced by Modern Product Minds, where my team and I can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 CRAFTED.fm

Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coaching that used to be reserved for... executives.  On this episode of CRAFTED. we dig into how BetterUp ships new products, proves they work, and what's next… Key Moments:[2:23 - 7:27] How BetterUp helps companies and employees level up[7:27 - 11:15] How BetterUp build products — and why they have more than the typical product trio of product/design/engineering[11:15 - 14:22] Launching the Group Coaching product, testing it, and scaling it (during the pandemic) [14:22 - 17:42] “Kids in the candy store” – how BetterUp is building with GenAI after so many years of building with GOFAI (good old fashioned AI)[17:42 - 20:38] Challenges as BetterUp has scaled up and what’s next for the company[20:38 - 22:26] The “whitewater world of work” and what makes Gabriella optimistic about the future—The book: Tomorrowmind — CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. Learn more at Docker.comCRAFTED. is produced by Modern Product Minds, where my team and I can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 Crafted.fm—

Diaa El All is the founder and CEO of Soundful, which enables anyone to create brand new music in just a few seconds with AI. And on this episode of CRAFTED., we are literally making music.We’re also talking about the ethics of using AI to make music. Diaa has been very outspoken about what he sees as the misguided practices of other AI+music companies that train their models by just scraping the web. At Soundful, they’ve taken a different approach: they are painstakingly building their own proprietary data by recording musicians playing one note at a time and then layering the notes to create music that sounds better than if you’d just sampled songs. “We've done it. There is a way where technological advancement and working with the rights-holders and protecting them can co-exist together.” We discuss:* Why Diaa stands with the music industry against what he sees as other companies' move fast & break things approach to AI * Diaa’s background as a classical musician, DJ, ghost producer, and founder* How Soundful built its data and how it layers sounds together to make music* Soundful’s origin story and how it emerged from Diaa’s work with AI and marketing automation* Why humans are so important when making music * Why music theory rules are important to follow – except when they’re not!* What to expect next… and how incredible AI voice cloning has become***CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. CRAFTED. is produced by Modern Product Minds, where Dan Blumberg and team advise companies on product, discovery, growth, and experimentation. Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 Crafted.fm***Key Moments:[02:01] Ethical AI in Music Creation: How Soundful builds its AI ethically, avoiding training on copyrighted materials and using proprietary data.[05:00] Diaa’s journey from Cairo to the Royal Academy of London, and his various roles in the music industry before founding Soundful[07:02] Soundful’s origin story[10:10] Soundful's music creation process, including the use of music theory rules and proprietary data sets to generate tracks[12:08] How Soundful manages the non-deterministic nature of AI to ensure unique, high-quality music outputs for users.[14:36] How Soundful levels people up and why he’s so excited to level up that great singer who is not yet a great producer[17:00] The hardest part of building Soundful - working with the music industry and winning their acceptance[21:55] Predictions for the future, including advancements in voice cloning and the potential for democratizing creative opportunities.

Paige Costello, head of AI and co-head of product at Asana, discusses the transformative power of AI in the workplace. She highlights how Asana is centralizing AI initiatives to enhance team dynamics and streamline workflows. Paige explains the challenges of integrating AI tools like SmartStatus while maintaining human insight. She shares amusing anecdotes about user research and emphasizes the evolving skills needed in product management in the age of AI. Expect insights on how AI can free up time from mundane tasks for more creative endeavors.

“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?”Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Find Them where he shares his approach. This episode of CRAFTED. is full of actionable advice on how you can grow your products and companies. Matt will tell us about the mindset shift founders need to make from thinking about their products to thinking about their customers needs. We'll talk about jobs-to-be-done (JTBD) style interviewing and why it's such a powerful approach, but also why at first Matt was put off by some of the overly academic language that often goes with jobs. And we'll talk about how you can get new customers to that aha moment as quickly as possible, so they stick with your product. Plus, lots of real talk about founders and the mistakes they make. Welcome to CRAFTED., a show about great products and the people who make them. CRAFTED. brings you stories of founders, makers, and innovators that reveal how they've built game changing products and how you can too.—Key Moments:[0:00] Intro[2:20] 90 percent of growth comes 10 percent of the stuff you try[3:53] Over-thinkers, under-thinkers, and delegators: the 3 types of founders and the mistakes they make[7:40] Why the pace of learning is so important[9:51] Great examples of companies that learn quickly[10:52] The “locksmith moment” and why you need to find yours[12:45] Jobs-to-be-Done style interviewing and why it’s so effective[14:07] How to do a JTBD interview[16:05] The mindset shift founders need to make from thinking about their product to thinking about the customers’ needs – and why it’s so hard for them to do so[21:24] Growth Sprints and how to set them up for success[25:07] Retention and customer activation: still (!) overlooked by most and why it’s so critical[29:00] Matt writes a blog post on the spot about how working at an oil refinery taught him about startups[31:36] Writing a book is not an agile process! And the fantastic reception for Growth Levers—CRAFTED. is produced by Modern Product Minds, where host Dan Blumberg also advises companies on product discovery, growth, and experimentation. Learn more and sign up for the CRAFTED. newsletter at modernproductminds.com —CRAFTED. is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium.ai—More on Matt Lerner:His company: SYSTMThe book: Growth Levers and How to Find Them

On April 1st, 2013, ProdPad promised something revolutionary: “We now take your backlog of ideas, and with highly advanced big data crunching algorithm technology, automagically render a complete and accurate product roadmap. [...] The Auto-Roadmap Tool not only builds itself, but also covers for the hardest part of the Product Manager’s job: Getting complete buy-in from your team.”Amazing! And product managers wrote in with unbridled excitement itching to get their hands on this incredible tool.Except… this was obviously an April Fool’s joke, right!? Well, fast forward to today and it ain’t a joke! ProdPad is building these automagical abilities right now. Thanks to Generative AI, this absurdist joke has become reality (though not yet the part about magically getting buy-in from your fussy stakeholders... that's in the 2.0 version :) On this episode of CRAFTED., Janna Bastow, the founder and CEO of ProdPad, founder of Mind The Product, inventor of the now-next-later roadmap, and an April Fool's prankster you need to keep your eye on describes what a great roadmap is, how AI is freeing up product people to do more meaningful work, and what the future of product management will entail (getting out of the building more!). Welcome to CRAFTED., a show about great products and the people who make them. Sign up for the CRAFTED. newsletter and explore past episodes at modernproductminds.com***CRAFTED. is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium.ai. 

Enjoy this bonus, happy hour edition of CRAFTED., recorded live during SXSW. It’s a very unCRAFTED. CRAFTED. Featuring four innovators on a rooftop in Austin talking about what struck them at this year’s SXSW. Kick back and unwind with Christie Nicholson (Founder of the Studio for Communicating Complexity), Kwaku Aning (Director, Center for Innovation and Entrepreneurial Thinking (CIET) at San Diego Jewish Academy and Founder, Retro Futurism Consulting), James Burdine (Founder and Principal at Bishop Linville Consulting), and CRAFTED. host Dan Blumberg.Topics and tangents include: the use of AI in education and government, the data we unwittingly give platforms (e.g. Apple Vision Pro could detect when we have a great idea bc our eyes dilate when we do), the deconstruction and redistribution of SXSW, explore/exploit and the need to be bored, and much more random stuff.CRAFTED. is produced by Modern Product Minds. Sign up for the CRAFTED. newsletter and explore past episodes at modernproductminds.com***CRAFTED. is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium. ai.

Career trajectories used to be like steamships: full steam ahead. And then they became more like sailboats: lots of tacking. But now… we’re swirling in whitewater. And, as the Chief Product and Innovation Officer at BetterUp, Dr. Gabriella Rosen Kellerman helps people build the skill they need to flourish:“When you're kayaking in the whitewater. It's hard to get a sense of what could be around the bend, but if you know if what's coming up is a sudden cascade or versus another, you know, set of gentle bumps, or maybe it's a calmer space in the river, it can give you a great advantage.”On this episode of Crafted, we focus on the five key skill groups that can help you be more successful: Prospection, Resilience, Innovation and creativity, Social support by way of rapid rapport, and Mattering and meaning.And, good news! These skills can be trained!Gabriella writes about these skills in Tomorrowmind, which she co-authored with Martin Seligman. And, at BetterUp she builds products that help companies — and their people — build these skills at scale. On an upcoming episode of Crafted, we’ll explore how BetterUp does this using human coaching, backed by artificial intelligence systems. Welcome to Crafted, a show about great products and the people who make them. Crafted is produced by Modern Product Minds. Sign up for the Crafted newsletter and explore past episodes at modernproductminds.com—Key Moments:[00:00 - 01:01] Introduction[02:16 - 06:40] From psychiatry to tech[06:40 - 09:53] Key skill needed for a "tomorrowmind"[09:53 - 13:51] Developing Resilience Skills[16:55 - 18:53] Enhancing Perspective and Creativity[18:53 - 22:35] Planning and Dynamic Adaptation[22:35 - 26:05] The Role of Coaching in Skill Development[26:05 - 27:35] Outro and What's Coming in Part Two—Here’s the book:Tomorrowmind —Crafted is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium.ai