The WARC Podcast

WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jane Ostler, EVP at Kantar, discusses Kantar's Blueprint for Brand Growth report, exploring the importance of being 'meaningfully different' in brand growth. They delve into strategies for creating positive biases, brand exposure, and the evolution of marketing models. Top brands like MasterCard and Heineken are highlighted for their successful growth strategies.

WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors. Read Shuba and Mike’s research and Ian's talk at IPA EffWorks. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Trends report with a focus on social media. Discussing why social is the leading media channel by ad spend globally, ad spend on TikTok, and reflecting on what all this means for advertisers, especially from a media planning perspective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this engaging discussion, Harry Davison, Head of Marketing Science for Meta in Northern Europe, Middle East, and Africa, alongside Marketing Science Partners Konstanze Fichtner and Carl Johan Johansson Alm, share insights on the future of performance marketing. They dive into redefining marketing strategies, emphasizing the blend of brand and performance approaches. AI and privacy considerations shape their dialogue, as they highlight the need for creativity and experimentation. Their expertise illuminates the path to maximizing marketing effectiveness for both immediate and long-term outcomes.

WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alana Wiles, Ally Financial's director of strategic media planning, discusses optimizing media reach, targeting adult Gen Z, aligning creative and media teams, shifting from linear TV to streaming platforms, and maximizing impact through strong creative ads and media choices.

Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.