HighLevel Spotlight Sessions

In this Spotlight Session, we sit down with Matt Deseno, Founder and CEO of Helped.com (formerly HL Pro Tools), to talk about closing the gap between what business owners know is possible with HighLevel and AI and what actually gets built inside their businesses.With six years of experience building inside the HighLevel ecosystem, Matt has helped businesses of every size turn stalled ideas into finished, working systems using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Why so many owners invest in HighLevel and still struggle to get things implemented 💥 Where to start with AI if you’re already using HighLevel 💥 How to decide what AI, your team and outside help should each handle 💥 How HighLevel supports scalable growthCatch the full episode to learn how Matt is helping business owners scale with simple systems and smart automation. Then come see Helped at LevelUp 2026, October 26–29 in Dallas.

Curtis Fenn, a 20-year marketing and data professional with GeoLeads, explores AI-powered lead generation for local businesses and agencies. They discuss replacing broad ad targeting with precise audiences, identifying customers nearing a buying decision, and combining mail, ads, calls, and messaging. Fenn also explains GeoLeads’ agency model, contact data, compliance considerations, and smarter ways to reduce wasted ad spend.

In this Spotlight Session, we sit down with Jonathan Wold, Chief Business Development Officer at Convesio, to talk about ecommerce payment processing for growing merchants.With 20 years in the WordPress ecosystem, from freelancing to enterprise agency work to WooCommerce at Automattic, Jonathan has helped mid-market and enterprise merchants optimize how they accept and process payments so they can save money and grow revenue.We dive into: 💥 Why a hosting company ended up building payments products 💥 How to navigate high-risk payments and evaluate interchange pricing 💥 How agencies create stronger client relationships through payment partnerships 💥 Why Convesio built a native integration between HighLevel and ConvesioPay

Want to meet Nic in person? Grab your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Nic Padilla, Director of Business Development at Boostability, to talk about how AI is changing SEO and what agencies can do to keep their clients visible.With more than 15 years of experience in SEO, Nic has helped agencies around the world build and scale SEO programs, trained thousands of sales professionals and supported the sale and fulfillment of thousands of SEO campaigns. Today, Boostability supports thousands of SMB campaigns across 17 countries and nine languages, primarily through agency partnerships.We dive into: 💥 How AI has changed SEO and what still holds true 💥 What agencies can do now to help clients show up in AI search results 💥 How to scale SEO fulfillment without building a large in-house team 💥 How HighLevel supports scalable growthCatch the full episode to learn how Nic is helping agencies scale SEO with repeatable systems that perform in both traditional search and AI-driven discovery.

In this Spotlight Session, we sit down with Yogesh Kumawat, Co-Founder and CEO of GoGHL.ai and GHLDoctor, to talk about building and scaling a HighLevel Marketplace app.Yogesh spent nearly five years leading engineering on HighLevel's core CRM. Today he has helped 3,400+ agencies worldwide engage leads across WhatsApp, iMessage and SMS with an app that has reached around 40,000 installs, all powered by multichannel messaging, automation and end-to-end HighLevel systems.We dive into: 💥 The jump from HighLevel developer to Marketplace founder 💥 What it takes to build a HighLevel app agencies keep using: user experience, value proposition, support and marketing 💥 Why WhatsApp and iMessage belong in your communication stack and how to scale them for lead generation 💥 How HighLevel supports scalable growth

In this Spotlight Session, we sit down with Justin Silverman, Founder & CEO of Merchynt, to talk about adding local marketing services to your HighLevel offer.Justin spent 10 years building software and supporting customers at a publicly traded company before launching Merchynt as a side hustle in 2019. Since then, he has helped hundreds of SEO agency founders sharpen their sales approach and expand their services. Today, Merchynt's AI local marketing agent Paige supports local marketing for more than 1,000 agencies.We dive into: 💥 How to package, price and sell a local marketing service on top of HighLevel 💥 What agencies typically resell Paige for and the margins behind it 💥 How AI lets one person handle client work for hundreds of clients 💥 How HighLevel supports scalable growthCatch the full episode to learn how Justin is helping agencies grow revenue per client with a premium local marketing offer and smart automation.

Ready to level up your agency in person? Get your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/In this LevelUp Exhibitor Spotlight Session, we sit down with Lawrence Wong, CEO, and Joel Keddie, CTO, co-founders of VA Hub PRO, to talk about the human layer of AI and how agencies can scale AI without making the founder the operator.As agency owners who have grown agencies, scaled SaaS and managed client delivery firsthand, Lawrence and Joel help HighLevel agencies take operational work off the founder's plate using trained AI Operators, clear Playbooks, accountability systems and ongoing QA.We dive into: 💥 Why AI doesn't run itself and what still needs a human inside an AI-powered agency 💥 What an AI Operator is and how the role differs from a traditional VA 💥 How to delegate the full system behind the work so delegation actually sticks 💥 How HighLevel supports scalable growth

Want to meet Rupert and the Level Up Marketplace team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Rupert Samuel, Founder & CEO of Level Up Marketplace, to talk about how HighLevel agencies can use apps, integrations and AI to simplify operations and expand what they offer clients.With over a decade of experience in app development, Rupert has helped HighLevel agencies manage thousands of subaccounts and scale their services through the HighLevel App Marketplace. Level Up Marketplace now powers over 45% of the marketplace with more than 10 million app downloads, earning Rupert Top Revenue Generator in 2024 and 2025 plus Community Champion in 2025.We dive into: 💥 How apps and integrations help agencies run leaner and offer more 💥 What AI makes possible for agencies right now 💥 How to get the most out of LevelUp 2026 💥 How HighLevel supports scalable growth

Ready to level up your agency? Get your LevelUp 2026 tickets here 👉 https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Kerry Taft, Founder of Taft Systems and a LevelUp 2026 Exhibitor, to talk about how agency owners can strengthen their systems, simplify client support and use AI with purpose.After 24 years in health and wellness as a clinical exercise physiologist and professor, Kerry now helps HighLevel agency owners build the strongest version of their business. Her team stands behind thousands of HighLevel sub-accounts through support, fulfillment, automation and AI.We dive into: 💥 How to build a stronger foundation for your HighLevel agency 💥 How to know when to outsource and what to hand off first 💥 How to put AI to work with a clear purpose 💥 How HighLevel supports scalable growthCatch the full episode to learn how Kerry is helping agency owners reduce their technical workload and create more time to focus on growing their business. Then meet Kerry and the Taft Systems team in person at LevelUp 2026, October 26–29 at the Hilton Anatole in Dallas.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉http://gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Nathan Brown, CEO and Founder of HivergentAI, to talk about how networking, hands-on workshops and HighLevel Local Chapters helped him build an AI automation business from the ground up.Nathan spent 30 years in enterprise security at Intel Security, McAfee and Trellix, watching Fortune 500 companies spend millions on automation that small local businesses could never access. After being laid off in March 2025, he founded HivergentAI to close that gap. Today he helps DFW home service companies, spas and nonprofits grow using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Making the leap from enterprise IT to entrepreneurship with HighLevel 💥 Why local community and synergy partners matter for agency owners 💥 What happens inside a HighLevel Local Chapter event 💥 How HighLevel supports scalable growthCatch the full episode to learn how Nathan is helping local business owners scale with simple systems and smart automation.