Growth Triggers

  Probably one of the most exciting interviews I’ve done in a while. Today I’m joined by entrepreneur, former WWE Women’s Champ Celeste Bonin and one of our podcast partners here at Podcast Domination. I wanted to bring her on because she has a hilarious personality, a great storyteller, a very honest human who’s been through a lot. She is an entrepreneur who had a lot of ups and downs and made it through them. We get into a lot of WWE. So if you're a fan of wrestling, like I was when I was younger, you'll enjoy this episode. Kind of takes you behind the scenes. You will also hear a bit of personal branding and some funny, interesting facts about Kava and what that is. This is not the typical flavor of the episode of the podcast. However, it is very entertaining. And you'll learn a thing or two. Enjoy! Timestamps: 07:51 How a massive shift change of your mindset can get you moving ahead 5x faster 11:39 On her designs being copied by competitors and the idea of upgrade and revamp 14:49 How she got into wrestling and her journey to becoming a wrestling diva champ 32:00 What her wrestling career did to her character 32:46 A little background about her business named Celestial Bodiez 34:21 How does a wrestling match work, insider details you only know if you're a wrestler 36:52 Wrestling terminologies: the shine, the cut-off, the heat, the comeback, hope spots, and the finish 40:09 The lessons in wrestling she incorporated into her own business now 43:36 Her vegan lifestyle. ONE YEAR IN! 49:06 How she built her personal brand, no paid traffic 100% organic 01:01:31 One actionable tip for e-commerce businessmen wannabe: Have a concept and have a legit product or service. 01:03:32 The value of having good people working under you 01:06:16 What is Kava Bar? 01:08:13 What is Kratom?? 01:10:12 Her new business venture called Bula Bar!   Connect with Celeste Website Facebook Instagram Youtube Twitter   Connect with Luis: Website Instagram Facebook Group Facebook

One thing you can do to grow a podcast substantially faster is to COPY others that have done it…. I’m a fan of copying and stealing. Not maliciously of course, but the concept of modeling and adapting stuff. I’ve done it all my life. Podcasting is no different, look at what is working then see how you can spin off a similar concept that works. Today, I’ve done one. Guess and do it. Find out if it works for you :) MY CHALLENGE. Take ONE of these ideas and test it out next episode or new few episodes. Then Tag me on IG @Luisryandiaz so I can give you a shout out! “Don’t ask. Demand it. And give good reasons behind that (your call-to-action).” -  Luis Diaz Timestamps: 3:04 - Being clear with your call-to-action 5:18 - Making people respond to your call-to-action 6:57 - How to be very effective with your teachings 9:43 - Another ‘pond’ where you can post and grow your podcast audience 13:10 - Where and how Luis continues to learn about podcasting Resources:   Libsyn Simple Podcast Press Mind Pump Media Andy Frisella – The MFCEO Project The Tim Ferriss Show Donald Miller – Building a StoryBrand                         Connect with Luis: website Instagram Facebook  Facebook Group

Cold pitching to be a guest on a show or visa versa isn’t that fun or that successful most of the time, but now it can be:) Today I share a simple strategy you can use to get more attention in the inbox, get better-guesting opportunities and grow your brand faster. Enjoy! “You never know where your next customer is coming from, so being able to land these interviews both as a host or as a guest is huge.” -  Luis Diaz Timestamps: 1:20 - How to get your cold emails opened 1:59 - Why it’s important to connect to other podcasters either as a host or as a guest 3:21 - Tips on how to use their own podcast to get your emails opened and responded to 4:30 - Luis’ strategy Connect with Luis: website Instagram Facebook Facebook Group

Okay take a step back and think about all the hard work you put into your podcast.   I bet it is a lot, and I bet you're not getting paid directly to do it.   I’m no different as I write this. It's 12:49 AM, jeezz and yes I STILL write my intros because I fell I need to inject my corny sense of humor and slick talkin’ in here and there :)   So, how much time does it take to produce YOUR podcast?   36mins? One hour ? 2 hours? 5 hours?   Think about the process for a sec.   There is tracking down the guest, setting up the interview, preparing for the meeting, doing the interview, editing the audio, writing show notes, doing graphics, so people even know it exists lol.   Then sending the files to the guest.   And praying to God that they even make a faint attempt to share it…   Jeez.  That was a lot of typing.   So how long is it for you?   Here’s a better question how much do you charge per hour for what you do?   $100? $200 $300 $750 ?   Is it worth it? You decide.   Enjoy! “The amount of time and energy it takes to put into a show is a lot… Are you ready to invest that kind of time in one piece of content?” -  Luis Diaz Timestamps: 0:40 - Testing a piece of equipment that you can use to record the podcast on your phone 2:13 - Two school of thoughts regarding podcast production that does not work 3:57 - Stage 1: Pre-planning 5:46 - Stage 2: Actual recording 6:30 - Stage 3: Post-production 8:37 - Why show notes are important 10:15 - Stage 4: Uploading and Promotion 12:55 - The total amount of time it takes to produce a 60-min episode Resources:  PowerDeWise  Daniel J. Lewis Connect with Luis: website Instagram Facebook Facebook Group

Spotify, Pandora Castbox, Podbean, and many others are legit ways to build an audience in other areas. Apple Podcasts/ iTunes is still essential. BUT don’t forget other places are sprouting, growing and moving in. PLUS these smaller directories are Often more willing to help you improve so long as you reciprocate the value. “A lot of the times we always forget about the other podcast directories, we just focus on iTunes or Apple Podcast. That is a mistake.” -  Luis Diaz Timestamps: 1:06 - Why you should not depend on iTunes only for your podcast 1:45 - Other podcast platforms want to help you promote your podcast too 3:35 - Simplest and most effective way to promote your podcast plus Luis’ email script! 4:23 - The “bigger fish in smaller ponds” strategy 5:55 - A good platform for female podcasters to promote their show 6:53 - Other “smaller ponds” and tips on how to make your podcast promotion easier 8:40 - Why meet-ups are good for local businesses   Resources: ·   womeninpodcasting.com Connect with Luis: Website Instagram Facebook Group Facebook

What's the fastest way to get attention from your ideal listener in podcasting? My opinion is podcast guesting...the right way. Today I’m joined by a good buddy of mine and fellow podcast producer, Daxy Perez. Daxy is a smart marketer. He was able to help people launch and grow some of the largest podcasts in the world. He is responsible for over several million listens for his clients. Today we discuss how to get on other podcasts and open the floodgates on your influence as a podcast guest! We walk through step by step how to get on other shows and get noticed by the podcast host you want to collaborate. You’ll Discover: - The 4 top places to find podcasts your target audience is already listening to. - The tips on how to position yourself as the PERFECT guest for a podcast plus exact websites to connect with them - How to over deliver on the podcast interview so that listeners will know, like and follow you back to your site. Be sure to connect with Daxy on Facebook! “When you’re reaching out, you wanna position yourself as unique and as an authority too. If there’s something you can brag about, brag about it early.” -  Daxy Perez Timestamps: 3:54 - Four main places to look for a good podcast to guest on 9:45 - How to start your outreach – tips on writing a good pitch 13:47 - Where to find ideas or inspiration for good hooks or titles 14:50 - Example of a good podcast bio done RIGHT. 16:40 - How to be a kickass podcast guest   Resources:  FB Group - Podcast Success Secrets for Influencers, Personal Brands & Entrepreneurs  Interview Valet – Tom Schwab  Vince Del Monte  Steve Weatherford  Celeste Bonin  Dan Lok  Donald Miller Connect with Daxy: legacypodcasting.com LinkedIn Instagram

Why do people quit podcasting? Well, there are a lot of reasons, but one reason is TIME. It is the reason why most people apply to work with my team. Nevertheless, you can do it on your own it just will take a bit longer, here’s to set it up. Questions? DM on Instagram @Luisryandiaz If you only have a few hours a week, step one, titles, step two, outline, step three, record. - Luis Diaz Want me to help you launch and grow your podcast? Connect with me on Facebook Timestamps: 0:49 The number one excuse of people why they cannot start a podcast 2:25 Gary Vee content model 3:19 Two results of repurposing your content can do to your product, service, and brand 3:43 Story brand's branding message 5:38 The process of clear, consistent branding 7:26 Week 1: How to come up with titles for your show 7:46 Week 2: Outline the key concepts under your titles 8:01 Week 3: Record the first episode 8:23 Week 4: Record the two more episodes 8:31 What is batch recording and how to do it People Mentioned: Gary Vaynerchuk Tim Ferris Eric Sui Donald Miller Resources: THE GARYVEE CONTENT STRATEGY: HOW TO GROW AND DISTRIBUTE YOUR BRAND’S SOCIAL MEDIA CONTENT Story Brand Connect with Luis: Website Instagram Facebook Group Facebook

Today I sit down with my friend April, from the Get Fit FAST with this Foodie by April Meracle podcast. We look at what she’s doing to grow the podcast, and I offer some advice and ideas around how she could further develop her show and serve her audience better. I hope you learn, act and dominate :) Timestamps: 2:51 April's end goal with the podcast 3:47 The distribution process she followed whenever an episode is published 5:02 Luis' recommendation on how to maximize the use of the Headliner App 7:40 What is the most frequently asked question of April's audience 9:47 Two big ways to widen your listenership 13:20 Luis and April diving deep on her audience's age demographic 14:20 April's lead magnet for her podcast listeners 15:07 Luis' suggestion on how to make an irresistible offer for her audience 24:59 The Apple Podcast Algorithm 26:59 Find out the top place to have paid advertising for  your podcast 33:17 Podcast Domination's services package Resources:   Get Fit FAST with this Foodie by April Meracle podcastguests.com Textiful     Connect with Luis: Website Instagram Facebook Group Facebook

I love email marketing but there are two things that make it not the best tool for me.   I’m not good at it. It’s getting harder to hit the inbox and get your message read. So you’ve got to be DAMN GOOD.   So for me, ManyChat is something that's, not quite as competitive as email plus open rates are better.   Today, you’ll learn some strategies on how to use your podcast and ManyChat together to build awareness, leads and some ideas around incorporating flash sales on your episode.   You don't want to stand out to everyone, but you want to stand out to the people who you can actually serve and get paid to do so. - Luis Diaz Connect with me luis@podcastdomination.co Timestamps 1:00 One tool to use to leverage your podcast reach 1:41 Why do you need to use chatbots to grow your audience, increase downloads and build authority 3:53 In-depth training; set up a mini-training using ManyChat 5:35 How ManyChat will solve the problem of podcasters that wanted to track their data 6:22 Shownotes and bonuses; put them on your ManyChat sequence or blast them to your list 7:31 Send links to the latest episode using ManyChat 8:05 Flash sales, one-time sales; leverage ManyChat with these offerings 9:12 Using ManyChat for Market Research 11:10 How to stand out to your ideal customer Connect with Luis: Website Instagram Facebook Group Facebook

What is Newsjacking?   Is it legal? HA that was what I asked the first time I heard of this while scrolling through my emails.   A few months later I ran into the work of David Meerman Scott, the dude who created it (whom I’ve met and had the chance to speak to). The guy is brilliant and the method WORKS.   So today, we dive to newsjacking and how to bake this into your PODCAST content.   Secret….I’m VERYYY big on this right now and it's not mine (like most of my good ideas haha).   It's being the “Oprah” of your brand. (Shout out to Craig Ballantyne) I’ve adapted it to be more of the “ESPN” of your industry. Entertaining, up-to-date and educational.   “Newsjacking is when you take a topic that is newsworthy as of right now and talk about it but THEN tie back to your content ” - Luis Diaz Connect with me luis@podcastdomination.co   Timestamps: 1:12 The number one way to go viral all-year round 1:22 What is newsjacking 2:36 Types of newsjacking 2:55 As a podcaster, how can you capitalize on newsjacking 3:57 Where to find trending content 4:18 How to use the holidays to get more attention   Resources: Buzzsumo Google Trends Feedly Forbes Entrepreneur Newsjacking   Connect with Luis: Website Instagram Facebook Group Facebook