Growth Triggers

PDS #85Getting the show off the ground is the hardest part.Even though there are a ton of “free” guides, courses, and challenges out there today.The issues are not the fact that information isn’t out there the issue is that you don’t have the time and have never done it before.Fear plus a lack of time = no results.Hence its why people work with us.Today, I’ll take you through the framework we use to launch podcasts step by step.Enjoy.“A podcast is great. But what is the overall big movement that we are starting here?” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:40 - The 5-step framework for the launch a popular podcast 1:17 - Why many podcasters have difficulties with the launch phase..and what to do about it. 2:20 - Week 1 - Blueprinting your podcast and what equipment to use 5:32 - Week 2 - How to plot the content of your podcast 7:24 - Week 3 - All about branding considerations 8:58 - Week 4 - Pre-launch and promoting the podcast plus Luis’ strategy on making a list 11:54 - Week 5 - Launching the podcast and one advice on how to share itPeople Mentioned In This Episode: Andy StanleyConnect with Luis: Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #84Have you suffered months and months of flat line show numbers (no growth in the # of DLs reviews or engagement)? Is your audience growing? Or has it flat-lined?I don’t want that for you. So today I want you to learn from my recent conversation with a client where we broke down how we are planning to bring his show back and realign it with his current goals.A big problem here in the podcasting world is that everyone is selling the “idea” of podcasting but no one is really diving into the execution strategy of how to grow it.What CTA’s (Calls to action) work? How to create compelling content that people want to listen to? How do I get my show in front of new listeners? How do I actually get clients and leads from my show? How to I speak directly to my dream listener?Today I want to share something with you that will help pivot and move towards growth and results. Enjoy.“We are here doing a podcast to achieve specific results and goals and we have to make sure we stay focused on that goal, no matter how long our podcast has been going.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:55 - Realizing your podcast is at a flat line 2:12 - What is a podcast reset and why it’s important 4:34 - Listening to your first episode - what are the questions you need to ask yourself 6:25 - Surveying your audience - 3 points you need to determine from them 8:48 - Making a 2.0 version of your first podcast episode - how you should do itConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #83What do you think of when you hear the words “Done For You”. For me its probably one of my favorite phrases in the world and our clients’ favorites too.I want to peel back the curtains on how we help podcasters WIN and DOMINATE. The secret is to make it easy and to have a system. When you listen to this episode you’ll discover some simple and easy scripts you need to implement today to make your podcast grow faster, easier and without you having to do ALL the work.“As a podcaster, you need to be thinking about these (scripts) proactively so that you have a much easier workflow as you go on.”Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:11 - Benefits of having scripts when you are podcasting 2:50 - #1 - Pitch script - what to write in it 4:12 - #2 - ‘Thank you’ script - it’s importance and the 4 factors you should include in it 5:51 - #3 - Social media posts script - how to make it a lot easier 7:15 - #4 - ‘Leave a review’ script - also called the money script and how it can help you a lot 9:05 - #5 - Interview request script - the 4 information you should share with your potential guest 11:35 - #6 - Intro and outro script - it’s important especially if you have sponsors 13:39 - #7 - ‘The hook’ script - where you can use it and how it can help you get subscribers 16:29 - The FREE script give awayResources Mentioned In This Episode: Hubspot The Micro-Script Rules: It’s Not What People Hear. It’s What They Repeat by Bill SchleyConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #82Being a guest that knows how to do the basics will get you more exposure, opportunity, and traffic.Today I’m going to share the unwritten rules about being a spectacular guest that gets traffic from every podcast their on, gets more opportunity come their way and better relationships with every podcast host.Take notes and share the episode if you found it helpful.Need interviews? Connect with me below!“Be in a place where you can focus and just show them respect for bringing you on the show. That goes a long way.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:43 - How early you should be at the appointed time and what to do if you will be late 2:24 - What type of microphone to use 3:49 - Where you should do the interview 4:30 - How to increase the chance that podcast host will have you on again 4:53 - Sharing the show - How to do it EFFECTIVELYConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #81Do the same rules that apply as 2010 or has this number changed? The truth is, as always, it depends.However I think I have some strong points that can probably steer you in the right direction.As you already know, social media has taken the lives and attention spans of many people for better or for worse.Podcasts have a unique ability to steal the time people have in their cars on their commutes and in the gym we’re traditional social media cannot go however this doesn’t mean you get a free pass to waste people's time.For your sake and for your listeners sake I think it’s extremely important to be concise and entertaining.Then get out.I’ll share with you a little story about when I was in the third grade, which is how I came up with this way of thinking and how I would get friends and become popular when I switch schools.Which happened a few times.After arriving at a new school in Florida I knew no one.And Being in the third grade I quickly noticed there were two camps.There was a popular camp which was the camp for all the athletic kids and pretty girls and then there was the unpopular camp which consisted of the nerds and weird kids.There was also a set of kids who tried to be popular and were extremely annoying.. lolI realized really quick that being around someone too long and always bothering them and never providing value was not a recipe for gaining influence or friends, so I did the opposite.I didn’t come around often and usually stayed to myself, when I hung outplayed games with other kids but I never hung out too long or overstayed my welcome.I often didn’t hang out with one person for too long ever. Always trying to leave first, and never portrayed the notion of needing someone else. Sounds arrogant, yes but when you provide value, entertain and not overstay your welcome people start to get pulled towards you..Treat your podcasts like that, give great value provide some excitement and fun but don’t overstay your welcome.Typically I like to keep things between 15 and 25 minutes sometimes shorter sometimes longer but the majority of messages that your audience is here can probably be shared in that timeframe.This may not be ideal for people who treat it like a hobby but if you’re a busy entrepreneur who wants to share your message or impart some valuable wisdom to your audience you can probably do in this timeframe without having to rush.“Shorter podcasts are gonna allow you to actually be able to get your show consumed completely.”Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:10 - Factor to consider to know how long your podcast should be 1:27 - Three reasons why you should have a shorter podcast 4:47 - Type of podcasts that are suitable to have longer episodes 5:00 - What you can do if you’re just starting out and building to reach new marketConnect with Luis Website Instagram Facebook Group FacebookCheck out the top 5 episodes here Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #80Some people make the mistake of hosting a podcast on SoundCloud.In this episode, I’m going to share with you why I believe that it is truly a mistake. And why you should move to another platform to make your life a lot easier.Also, I’ll share with you a simple strategy I discover after discussing this matter with the former podcast guest (Marcus Watts).This will allow you to use the platform for free and drive traffic to wherever you want 😛.Enjoy!“You don’t wanna be on Libsyn or somewhere else paying money and also paying for SoundCloud.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps:1:15 - The big drawback when you use SoundCloud as your podcast host 2:56 - SoundCloud as compared to Libsyn 3:13 - Another downside of using SoundCloud 4:18 - Using SoundCloud’s free plan and what your call-to-action should be to drive trafficResources Mentioned In This EpisodeSoundCloud Spotify Anchor Libsyn iTunes Radio.com Luminary iHeartRadio Pandora Simplecast BuzzsproutConnect with LuisWebsite Instagram Facebook Group FacebookCheck out the top 5 episodes hereExpert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #79SEO is important..how much?I couldn't tell you.But after my private conversations with Eric Siu and Neil Patel...I was convinced SEO needs to be a part of your strategy.If you're putting out podcasts (or plan to), pay attention.This episode is going to guide you through 4 simple ways you can get more with the SAME amount of work.SEO is a LONG-TERM Strategy, so take this with a grain of salt.“If you can provide a free resource that is really helpful, gets the job done for them, they’re gonna remember you.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps 1:20 - What you should know about SEO 4:09 - One thing you could be doing wrong when putting an episode 5:20 - Getting your title right 7:21 - Posting on YouTube 8:50 - The importance of backlinks plus 2 ways on how you can do it 10:52 - Why you should repurpose your content on other platformsResources Mentioned In This Episoderepurpose.io medium.com marketingschool.ioConnect with LuisWebsite Instagram Facebook Group FacebookCheck out the top 5 episodes here Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #78The Domination List of Podcast is back!Enjoy!Get all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps2:01 How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091 3:37 Momentum Podcast: 525 Never Say Never 5:25 Show 193 - Jay's Q&A Clinic - Part 3 6:52 Trading Truth by Elevation with Steven Furtick 7:34 13 Minutes to the Moon - Ep.12 Live from Houston 8:36 How to Use IG TV to Generate Good Quality Leads 10:20 Case Study: How to Double Your Ecommerce Sales 11:48 MFM Minisode 105 12:38 Freaknik 14:23 Biggest Mistakes Podcasters Make [Hint: It is not what you think]**Connect with Luis **Website Instagram Facebook Group FacebookCheck out the top 5 episodes hereExpert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #77So many people get stuck on this. And let me tell you a story I did too early on, after spending weeks trying to name my second show.I realized there needs to be a better way to do this. So over the years I’ve borrowed ideas from smart people and modeled what seemed to work.So today here are 4 important things to consider when you are naming your show.Take into consideration your audience and what they are already listening to and what their goals, fears, verbiage, etc. And other factors.P.S. Don’t be afraid to change it to.Enjoy.“You have to sell it (your podcast) to them. They have to understand the whole reason why they are there.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps1:30 - What you should do if you want to re-name your podcast 2:55 - Being unique 3:55 - Making sure the domain name is available 4:44 - Why you should use words that are simple or easy to spell 6:13 - The most important element of your podcast titleConnect with LuisWebsite Instagram Facebook Group FacebookCheck out the top 5 episodes hereExpert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #76Starting a podcast sounds fun but often as you approach the launch a lot of people will tend to get timid about sharing their story and message with so many strangers.It happens very often. It happens to everyone. Even today as I was creating this video and podcasts, I had the same feeling of that little voice in the back of your head saying you cannot do it and who are you to advise people on podcasting.If you want to get validated by other people, you will never launch. You will never share anything of value with other people. Even when I was 23 and 24 years old, I had people emailing me with raving reviews about the concert I shared thanking me for being so generous and giving away such amazing helpful content.Before every one of those shows, I had self-doubt and felt like I wasn’t good enough.This is 100% normal and you shouldn’t let it stop you from sharing something. Now, there is a huge chance that I even say bad things.And that’s perfectly OKAY.Deploy these three strategies on your InterVoice telling you, you can’t do it.“You may not help all 10 people. If you help 3 people, had you not stepped out and did what you want to do?... You want to help other people.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:59 - Your self-doubt on starting a podcast 3:13 - Position what you have to say as your journey or experience 4:19 - It’s not live, you can edit or delete it anyways 5:22 - Say that it’s only your opinion and be open to claim that you could be wrongConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet