Growth Triggers

PDS #90How do I launch a really good podcast that helps build my name into a household brand in my vertical? I get this question or some variation of it very often so it was time to create the series that would pull back the curtain and share how our team launches shows that get traction. If you have just purchased a bunch of expensive, complicated equipment but now you don’t know where to begin or your feeling overwhelmed then listen to this episode. You’ll realize equipment is the LAST thing you need to worry about and your dream avatar is the really where you want to spend 90% of your time. Enjoy! *Get all my best tools, templates, guides HERE* - link: www.Luisryan.com/book*Want to work with me* - link: www.luisryan.com/contact*JOIN THE FACEBOOK GROUP!* link: https://www.facebook.com/groups/pdvip  In this episode: - Three things that cover the Blueprint Phase- How to create your listener avatar- Tips on how to make a show that will stand out from a crowded market- Ways on attracting new podcast listeners  *Resources Mentioned in this Episode*Chartable.comGet my book here >> podcastdomination.co  Connect with Luis:WebsiteInstagramFacebook GroupFacebook‍ Check out the top 5 episodes here:Expert Secrets For Growing Your Podcast Audience with Yann IlungaUnheard Ways To Market Your Podcast and Grow Your Audience with Ravi JayagopalWhat WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste BoninIntent-Based PodcastingInsider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #89How do some shows grow faster than others? How is it that the listeners of some podcasts are able to increase the visibility of the show?Today I want to share with you the 6 pillars of scale and how to use them for you podcast. These are ways you can accelerate your audience growth, build a fanbase faster and get your message out to people faster.“Word of mouth marketing is going to be your best friend for scaling and growing your podcast.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:00 - The 6 Pillars of Scale - how Luis came up with it and how it will help you 1:45 - #1 Media Features - the 3 media platforms that you can use to leverage your show 4:24 - #2 Tribe Building - a huge and cost-effective way to grow your podcast 5:16 - #3 Paid Traffic 2.0 - what you can use for paid traffic aside from Facebook or Instagram 7:30 - #4 Speaking at Offline and Online Evens - getting quality traffic and the right audience 8:28 - #5 Partnership - how to build strategic partnership 9:18 - #6 Influencer Marketing - how to get others to promote your show 10:10 - Tips and tools to get you more media features 11:40 - Four tips on how to build a tribe 14:21 - Bonus tool that you can use to scale your podcastResources Mentioned In This Episode: Free PR: How To Get Chased By The Press Without Hiring a PR Firm by Cameron Herold and Adrian Salamunovic HARO How To Transform Your Following with Mike and Rick Tielemans cameo.comConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent-Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #88Monetizing a podcast is one of the MOST frequent topics in the history of podcasting!!!!!!Fact is that we ALL have asked about it at one point in time. Today I’m going to share with you two things that are going to allow you to create and DOMINATE a simple and clear path to creating revenue from your podcast.Plus the details on how to get my free training on the 7 Key Monetization Models to fit any business/podcast model.The truth about making money from a podcast, if your not intentional and patient about it you won’t really like your results.Planning what I call the “listener journey” is something we do with clients to ensure we know what happens from subscribing to buying.Enjoy!“Plan before profit.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:43 - Luis’ two mantras 2:06 - Why this episode is not for sponsorship and how to get the 7 Key Monetization Model Training for free 3:09 - What is the 6-Figure Podcasting Funnels - why you should build it before trying to get money 5:46 - Funnel 1 - Sending your listeners from the podcast to Facebook group 9:17 - Funnel 2 - Putting a ‘book a free call’ call-to-action 11:14 - Funnel 3 - The Challenge Method - great if you have a good product 13:46 - The importance of thinking about where your customers go after listening to your podcastConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #87Podcasters face similar problems. Problem number one is how do I launch a really successful podcast, and problem number two is how do I grow my podcast after I launch it?So today I’m going to breakdown how to solve this problem for you using some strategies and concepts for growth and attracting the right kind of listener.If you’re just starting a podcast or not happy with how fast your show is growing, this episode will help you out a TON!You’ll discover a new way of looking at how to solve the problem of getting your message out to the people who need it, and who you want to connect with.“The 3 Tiers Distribution System helps you get your podcast to places that it needs to go, to get to the people it needs to reach.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/book Connect with me here >> - www.luisryan.com/contact JOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:29 - Distribution - what does it mean 1:53 - The 3 Tiers Distribution System and how it can help you 2:24 - Tier 1 - your podcast directories and how to get Luis’ distribution list 4:17 - Tier 2 - all your own media platforms 4:53 - Tier 3 - other people’s platforms, examples and how to do it 6:03 - Luis’ distribution hack called the distribution hubs 8:43 - What you should do if you want to distribute your podcast further and fasterConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here:Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #86Can you really make over $50k with a podcast..? The answer is yes.BUT only if you have the simple systems in place to allow listeners who are ready to go to the next level with you the opportunity to do so.Too many podcasters fail because they make connecting with them too complex and confusing.But there is ONE person I see doing an awesome job with this, that is Alex Charfen.When you take high-quality content and a high-value offer (and only focus on that) you can get more qualified people coming in your door.Check out his show and check out the resources BELOW to see how he does it.“If you get one high ticket coaching client off a podcast, it could probably pay for your entire year and then some of the production costs.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:10 - The one podcast that you can model on how to make money with your show 2:58 - Why you’re scaring off new listeners if you do not have an entry point for them in your show. 3:46 - How to make a high converting opt-in form for your podcast 4:10 - Thank you page - putting a high-value piece that could lead to a callConnect with Luis: The Momentum Podcast by Alex Charfen billionairecode.com Connect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #85Getting the show off the ground is the hardest part.Even though there are a ton of “free” guides, courses, and challenges out there today.The issues are not the fact that information isn’t out there the issue is that you don’t have the time and have never done it before.Fear plus a lack of time = no results.Hence its why people work with us.Today, I’ll take you through the framework we use to launch podcasts step by step.Enjoy.“A podcast is great. But what is the overall big movement that we are starting here?” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:40 - The 5-step framework for the launch a popular podcast 1:17 - Why many podcasters have difficulties with the launch phase..and what to do about it. 2:20 - Week 1 - Blueprinting your podcast and what equipment to use 5:32 - Week 2 - How to plot the content of your podcast 7:24 - Week 3 - All about branding considerations 8:58 - Week 4 - Pre-launch and promoting the podcast plus Luis’ strategy on making a list 11:54 - Week 5 - Launching the podcast and one advice on how to share itPeople Mentioned In This Episode: Andy StanleyConnect with Luis: Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #84Have you suffered months and months of flat line show numbers (no growth in the # of DLs reviews or engagement)? Is your audience growing? Or has it flat-lined?I don’t want that for you. So today I want you to learn from my recent conversation with a client where we broke down how we are planning to bring his show back and realign it with his current goals.A big problem here in the podcasting world is that everyone is selling the “idea” of podcasting but no one is really diving into the execution strategy of how to grow it.What CTA’s (Calls to action) work? How to create compelling content that people want to listen to? How do I get my show in front of new listeners? How do I actually get clients and leads from my show? How to I speak directly to my dream listener?Today I want to share something with you that will help pivot and move towards growth and results. Enjoy.“We are here doing a podcast to achieve specific results and goals and we have to make sure we stay focused on that goal, no matter how long our podcast has been going.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 0:55 - Realizing your podcast is at a flat line 2:12 - What is a podcast reset and why it’s important 4:34 - Listening to your first episode - what are the questions you need to ask yourself 6:25 - Surveying your audience - 3 points you need to determine from them 8:48 - Making a 2.0 version of your first podcast episode - how you should do itConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #83What do you think of when you hear the words “Done For You”. For me its probably one of my favorite phrases in the world and our clients’ favorites too.I want to peel back the curtains on how we help podcasters WIN and DOMINATE. The secret is to make it easy and to have a system. When you listen to this episode you’ll discover some simple and easy scripts you need to implement today to make your podcast grow faster, easier and without you having to do ALL the work.“As a podcaster, you need to be thinking about these (scripts) proactively so that you have a much easier workflow as you go on.”Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:11 - Benefits of having scripts when you are podcasting 2:50 - #1 - Pitch script - what to write in it 4:12 - #2 - ‘Thank you’ script - it’s importance and the 4 factors you should include in it 5:51 - #3 - Social media posts script - how to make it a lot easier 7:15 - #4 - ‘Leave a review’ script - also called the money script and how it can help you a lot 9:05 - #5 - Interview request script - the 4 information you should share with your potential guest 11:35 - #6 - Intro and outro script - it’s important especially if you have sponsors 13:39 - #7 - ‘The hook’ script - where you can use it and how it can help you get subscribers 16:29 - The FREE script give awayResources Mentioned In This Episode: Hubspot The Micro-Script Rules: It’s Not What People Hear. It’s What They Repeat by Bill SchleyConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #82Being a guest that knows how to do the basics will get you more exposure, opportunity, and traffic.Today I’m going to share the unwritten rules about being a spectacular guest that gets traffic from every podcast their on, gets more opportunity come their way and better relationships with every podcast host.Take notes and share the episode if you found it helpful.Need interviews? Connect with me below!“Be in a place where you can focus and just show them respect for bringing you on the show. That goes a long way.” - Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:43 - How early you should be at the appointed time and what to do if you will be late 2:24 - What type of microphone to use 3:49 - Where you should do the interview 4:30 - How to increase the chance that podcast host will have you on again 4:53 - Sharing the show - How to do it EFFECTIVELYConnect with Luis: Website Instagram Facebook Group FacebookCheck out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet

PDS #81Do the same rules that apply as 2010 or has this number changed? The truth is, as always, it depends.However I think I have some strong points that can probably steer you in the right direction.As you already know, social media has taken the lives and attention spans of many people for better or for worse.Podcasts have a unique ability to steal the time people have in their cars on their commutes and in the gym we’re traditional social media cannot go however this doesn’t mean you get a free pass to waste people's time.For your sake and for your listeners sake I think it’s extremely important to be concise and entertaining.Then get out.I’ll share with you a little story about when I was in the third grade, which is how I came up with this way of thinking and how I would get friends and become popular when I switch schools.Which happened a few times.After arriving at a new school in Florida I knew no one.And Being in the third grade I quickly noticed there were two camps.There was a popular camp which was the camp for all the athletic kids and pretty girls and then there was the unpopular camp which consisted of the nerds and weird kids.There was also a set of kids who tried to be popular and were extremely annoying.. lolI realized really quick that being around someone too long and always bothering them and never providing value was not a recipe for gaining influence or friends, so I did the opposite.I didn’t come around often and usually stayed to myself, when I hung outplayed games with other kids but I never hung out too long or overstayed my welcome.I often didn’t hang out with one person for too long ever. Always trying to leave first, and never portrayed the notion of needing someone else. Sounds arrogant, yes but when you provide value, entertain and not overstay your welcome people start to get pulled towards you..Treat your podcasts like that, give great value provide some excitement and fun but don’t overstay your welcome.Typically I like to keep things between 15 and 25 minutes sometimes shorter sometimes longer but the majority of messages that your audience is here can probably be shared in that timeframe.This may not be ideal for people who treat it like a hobby but if you’re a busy entrepreneur who wants to share your message or impart some valuable wisdom to your audience you can probably do in this timeframe without having to rush.“Shorter podcasts are gonna allow you to actually be able to get your show consumed completely.”Luis DiazGet all my best tools, templates, guides HERE - www.Luisryan.com/bookConnect with me here >> - www.luisryan.com/contactJOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvipTimestamps: 1:10 - Factor to consider to know how long your podcast should be 1:27 - Three reasons why you should have a shorter podcast 4:47 - Type of podcasts that are suitable to have longer episodes 5:00 - What you can do if you’re just starting out and building to reach new marketConnect with Luis Website Instagram Facebook Group FacebookCheck out the top 5 episodes here Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet