Nimdzi LIVE!
Nimdzi Insights
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Episodes
Mentioned books
Aug 8, 2022 • 28min
Two Days to Level Up your Sales Team (feat. John Flannery)
We will discuss how LSP can approach the market in a way that helps to differentiate themselves from the competition to drive revenue. The tactical execution of your strategy has never been better defined for you to execute right away after attending this Workshop.
About John Flannery: John is a Sales Executive with 35 years of sales, sales management, and business ownership experience. He and his team specialize in driving revenue through the refinement and implementation of your sales process.
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF
Aug 7, 2022 • 1h 10min
Introduction to L10n Industry Terminology (feat. Nika Allahverdi)
We love our acronyms and special terms in our industry... But they can be intimidating to newcomers. They don't have to be though!
Come and learn all the silly words we use in our industry in under an hour. Since we are live, you can ask questions and tell Tucker to his face when he is wrong. Come have fun with us.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Aug 6, 2022 • 57min
Marketing 101 for LSP Marketers & Business Owners (Feat. Lucy Kikuchi)
From understanding your ICP to aligning sales and marketing teams, we look at the challenges that LSP marketers and business owners face as well as the opportunities that arise when we overcome them.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30
Aug 5, 2022 • 1h
LSPs as growth enablers – A new paradigm? (feat. Olivier Marcheteau)
It’s a known fact that Translation & Localization go well beyond language and that the industry has long embraced a combined and ever-growing human+technology approach. Many providers now position themselves as partners – with internationalization and content management as the buzzwords.
But when you go beyond that and become a growth enabler for your customers by turning their content into value, you are also reshaping the perception of the traditional LSP…
Olivier Marcheteau is the CEO of Acolad. He joined the group in January 2020. His goal is to accompany Acolad’s rapid growth by facilitating the integration of new acquisitions, accelerating technological innovation, and structuring the company’s service offering and client portfolio. Olivier is an experienced international leader with a 15-year track record of leading companies to succeed and scale up in highly competitive, international, and technology-driven environments.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Aug 4, 2022 • 49min
Hacking into Language Services (feat. Jesse Glaesman)
Cybersecurity remains a hot topic across all industries, but understanding how security and threats impact Language Services can help you prioritize your efforts while adding value and strengthening your security posture. In this episode, we invite Jesse Glaesman, cyber security expert and Director of Information Security at Akorbi.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Aug 3, 2022 • 48min
Why Africa? (feat. LocWorld and Anne-Marie Colliander Lind)
If you are not registered for #LocWorldWide46 Africa, don't worry. THere's still time. Today on Nimdzi LIVE! we talk with Localization World's Anne-Marie Colliander Lind with a free preview of the events to come. Don't miss out.
A sneak peek of what LocWorldWide46 Africa offers: Multiple tracks of informative sessions from seasoned professionals, with opportunities for questions and answers. Recordings of sessions will be available to attendees after the conference ends. Networking opportunities to allow attendees to meet each other and create relationships that are beneficial both professionally and personally. A Solutions Square filled with interpreting and translation service providers as well as tool and technology companies, all there to help you reach a global audience. As an online conference, the opportunity to attend from your chair, with no travel needed.
Background: LocWorld is the conference for people who want to take their products and services to customers in other countries and cultures. It brings together language service and technology suppliers with clients who can then work together to successfully reach international markets. In existence since 2003, this is the 46th LocWorld conference.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Aug 2, 2022 • 57min
International SAP Roll-Outs; The good, bad, and ugly (feat. Christopher Hearn)
Implementing and rolling out SAP solutions internationally can be a huge challenge with many language-related risks for project success. This livestream will look at what that means and how to avoid the "bad and ugly". We will look at some real-life examples and share some best practices.
About Our Guest: Chris Hearn has a wealth of experience with SAP, international rollouts and all language-related challenges going back over 30 year years. Chris was head of translation at SAP, later became worldwide Product Marketing Director for the SAP Netweaver platform and is currently Head of the SAP Practice at United Lanugage Group assisting SAP clients and partners with all their language challenges in their SAP rollouts.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240
Jul 31, 2022 • 1h 1min
Look Cooler on Linkedin in 2022 (feat. Stefan Huyghe)
Seven seconds. That's how long you have to make a good first impression to prospective clients or employers. In 2022, that first impression is most likely going to happen online. Is your In 2022, those first impressions happen online. What will people remember about your Linkedin profile after only seven seconds?
Today Tucker is joined by Stefan Huyge, globalization industry observer and reporter, Vice President of Translation at Communicaid Language Solutions Inc, and author of "The Era of Localization Influencers is here: Word-of-Mout Marketing in the Language Industry," in the February issue of MultiLingual Magazine. Stefan is an active community organizer and industry cheerleader on Linkedin and he is here to share his success and failures on the platform.
As a rough outline, we will be going straight to the source, and responding to the 20 most important things that Linkedin itself says we should be doing in 2022 to optimize our influence and grow our networks. While we recommend you check out the original article yourself (https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017), we would also encourage you to check out the conversation...
As you will soon find out from Stefan and Tucker, some things on that list should be prioritized over others.... and some are just a plain waste of time.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Feb 11, 2022 • 56min
CONSPIRACIES in localization - a Friday Chat (feat. Adam Asnes and listener call-in)
“Impressed by the level of inadequacy shared around the world these days, we have taken it upon ourselves to make our very own collection of myths and beliefs about the translation and localization industry.” - Nimdzi InsightsThe Language Industry Conspiracy Chart, first published by Nimdzi Insights in 2022, is a somewhat tongue-in-cheek look at some of the commonly held beliefs/misconceptions in the language industry and attempts to categorize them based on their distance from reality.
Needless to say, such a publication was not without controversy. Thankfully, our guest today, Adam Asnes, has never been afraid of ruffling a few feathers.
Join Tucker and Adam as we discuss some of our favorite (and most despised) “conspiracy theories” in the language services industry, and how we would recommend typically responding when you hear them.About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is fully licensed by Nimdzi Insights:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30
Jan 25, 2022 • 57min
The New MT: Data-Enhanced Machine Translation (feat. Jaap van der Meer and Amir Kamran)
Today we discuss the importance of Machine Translation customization and why it's hard to get it right. As a solution, TAUS just launched DEMT (Data Enhanced Machine Translation). DEMT offers an end-to-end solution to those who wish to produce customized MT output for their specific domains, without the hassle of going through the actual MT training process. It basically provides post-edited quality, domain customized output with a fraction of the price. The evaluations prove that it ensures on average 15.3% increase in BLEU scores.
In this episode, we talk with TAUS’s Jaap van der Meer and Amir Kamran to explore the effects this will have on the industry and, more importantly, on YOUR long-term MT strategy.
About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate!
Music:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30May I Have This One: ASLC-12AFEA0C-58238F80C0


