
I Fired My Boss - A Franchise Podcast
Welcome to the I Fired My Boss Franchise Podcast, formerly known as the Franchise Founders Podcast. Hosted by Dan Claps, founder and CEO of Franchise Playbook—a platform that creates, owns, and operates dynamic franchise brands in the mobile services space—this show is dedicated to helping people like you fire your boss and take control of your future through business ownership. Dan’s mission is to empower aspiring entrepreneurs to hire themselves and live the American dream through franchise opportunities.
Latest episodes

Jun 25, 2025 • 39min
Turning Pain Into Purpose (and Profit) - Dan Claps
In this special on-location episode of the I Fired My Boss podcast, host Dan Claps sits down with Voda Cleaning and Restoration franchise owners Sean Gilmore and Keith Nash live from Madison, Wisconsin during the inaugural Voda franchise owner conference. Sean, based in the Carolinas, and Keith, operating in Chattanooga, reflect on their unique journeys into franchising—both driven by a desire to escape the limitations of corporate life and build meaningful, impactful businesses. Keith shares a powerful story about a life-changing moment helping a veteran during an emergency cleanup, which affirmed his purpose in the restoration industry. Meanwhile, Sean opens up about the grind of the early days and his long-term vision of building an empire to leave a legacy for his nieces.Together, the three dive into the realities of entrepreneurship—navigating mental and financial lows, creating intentional company culture, and finding harmony between personal and professional life. Dan shares his own transformative moments, including the emotional weight of stewarding a growing franchise brand and staying mentally strong under pressure. This episode is a raw, real, and inspiring look into what it means to go all in—not just financially, but emotionally and mentally—on a business that serves both community and purpose.

Jun 13, 2025 • 13min
From Zero to $100 Million: Mastering Niche Marketing - Dan Claps
In this solo episode of the I Fired My Boss podcast, host Dan Claps dives deep into the topic of company culture—a subject he believes is at the heart of building successful businesses. Fresh off his birthday weekend and just before heading to Wisconsin for the first-ever Voda 1 annual conference, Dan reflects on why culture is so central to his excitement for the event. He shares practical, real-world strategies that he implements at Franchise Playbook and Voda to create a thriving work environment, including promoting psychological safety, fostering healthy debate, and ensuring team members—especially junior ones—are empowered to speak up first in meetings.Dan breaks down the five core responsibilities of a CEO when it comes to building culture: casting a vision, securing buy-in, providing resources, celebrating wins, and holding people accountable. He also emphasizes the value of feedback—calling it a gift—and shares how being "caringly candid" helps cultivate trust and performance across teams. From solving everyday inefficiencies to helping teammates build toward their long-term personal and professional goals, this episode is a masterclass in intentional leadership and the power of putting people first.

May 14, 2025 • 47min
From Zero to $100 Million: Mastering Niche Marketing - Dan Claps
In this episode of the I Fired My Boss podcast, host Dan Claps dives into the transformative lessons he’s picked up from a handful of impactful business books. Dan shares insights from titles like Grinding It Out by Ray Kroc, The Outsiders, How to Make a Few Billion Dollars by Brad Jacobs, and That Will Never Work by Netflix co-founder Marc Randolph. The episode zeroes in on the Netflix story, particularly Randolph's revelation that true company culture isn’t about perks like hot tubs and ping-pong tables—but about giving brilliant, creative people the autonomy to solve meaningful problems. Dan connects this idea to his own leadership journey in franchising, emphasizing the importance of crafting a culture of trust, autonomy, and alignment around a common mission.Dan also reflects on broader lessons for entrepreneurs, including the importance of starting before you feel completely ready. Drawing parallels between Netflix’s foresight in pivoting from DVDs to streaming and his own path into water restoration franchising, Dan underscores how being in the business gives you clarity you can’t get from the outside. He encourages listeners not to overanalyze potential future challenges but to dive in, learn, and adapt. Whether you're considering launching a business or are already deep in the game, this episode offers a grounded yet inspiring perspective on leadership, culture-building, and the value of action over hesitation.

Apr 25, 2025 • 13min
Lessons From Netflix, McDonald’s, and More - Dan Claps
In this episode of the I Fired My Boss podcast, host Dan Claps dives into the transformative lessons he’s picked up from a handful of impactful business books. Dan shares insights from titles like Grinding It Out by Ray Kroc, The Outsiders, How to Make a Few Billion Dollars by Brad Jacobs, and That Will Never Work by Netflix co-founder Marc Randolph. The episode zeroes in on the Netflix story, particularly Randolph's revelation that true company culture isn’t about perks like hot tubs and ping-pong tables—but about giving brilliant, creative people the autonomy to solve meaningful problems. Dan connects this idea to his own leadership journey in franchising, emphasizing the importance of crafting a culture of trust, autonomy, and alignment around a common mission.Dan also reflects on broader lessons for entrepreneurs, including the importance of starting before you feel completely ready. Drawing parallels between Netflix’s foresight in pivoting from DVDs to streaming and his own path into water restoration franchising, Dan underscores how being in the business gives you clarity you can’t get from the outside. He encourages listeners not to overanalyze potential future challenges but to dive in, learn, and adapt. Whether you're considering launching a business or are already deep in the game, this episode offers a grounded yet inspiring perspective on leadership, culture-building, and the value of action over hesitation.

Mar 5, 2025 • 31min
Becoming the Mayor of Your Town: The Key to Local Business Success - Dan Claps
In this episode of I Fired My Boss, host Dan Claps dives deep into the concept of becoming the Mayor of the Town—a powerful strategy for building a thriving local business, especially in the home services industry. Dan shares how local business owners can establish trust, build strong relationships, and create lasting brand awareness in their communities by being highly visible, involved, and service-oriented. Drawing from his own experiences, he highlights the importance of networking through organizations like BNI (Business Networking International), leveraging community events, and relentlessly promoting your business through strategic branding and partnerships.Dan also emphasizes the long game of entrepreneurship, reminding listeners that true success doesn’t come overnight—it requires consistency, persistence, and an unwavering commitment to growth. He shares personal stories from his early days in business, the challenges he faced when launching Voda Cleaning & Restoration, and the lessons he learned about resilience and adaptability. Whether you're a new entrepreneur or a seasoned business owner, this episode is packed with actionable insights on how to build strong local connections, generate referrals, and ultimately, dominate your market by becoming a trusted leader in your community.

Feb 12, 2025 • 24min
Lead Magnets, Referrals & Sales: Proven Strategies for Business Growth - Dan Claps
In this episode of I Fired My Boss, host Dan Claps dives deep into lead generation strategies specifically for home service businesses and franchise owners. He shares his evolving vision for the podcast—documenting his journey and providing actionable insights for entrepreneurs looking to scale their businesses. Dan emphasizes the importance of engaged leads, explaining why quality trumps quantity and how irresistible lead magnets can attract high-intent customers. He also introduces the "Rule of 100," a powerful framework involving daily content creation, outreach, and advertising investments to maximize lead flow. Throughout the episode, Dan breaks down the core four lead generation strategies—warm outreach, cold outreach, paid advertising, and content creation—showing how a well-balanced approach can drive sustained business growth.Beyond lead generation, Dan offers a masterclass in sales psychology, demonstrating how to handle objections and close deals effectively. Using his experience in the mold remediation industry, he walks through a proven sales presentation framework that builds trust, establishes authority, and preemptively addresses customer hesitations. He emphasizes the power of strategic partnerships and referrals, explaining how nurturing deep relationships with referral sources—like plumbers for a water restoration business—can significantly impact long-term success. Whether you're a franchise owner, home service provider, or entrepreneur looking to improve your lead generation and sales conversion, this episode is packed with valuable, real-world strategies you can implement immediately. Don't forget to leave a five-star review and stay tuned for more insights from Dan on growing and scaling a business the right way!

Feb 7, 2025 • 18min
The Math of Making Money in Home Services - Dan Claps
In this episode of I Fired My Boss, host Dan Claps breaks down the essential numbers every home service business owner needs to know to measure marketing success. He dives into the critical metrics—Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Closing Rate—and explains how these numbers dictate whether your business is growing profitably or spinning its wheels. Dan shares real-world insights from his own experiences, including past mistakes, lessons learned, and a powerful story about a business owner who didn't realize he was making an 80X return on his marketing spend. If you don’t know your numbers, you’re flying blind—and Dan is here to make sure you see the full picture.With his signature no-nonsense approach, Dan also debunks common misconceptions about marketing ROI, explaining why early-stage businesses often struggle with high acquisition costs and how long-term thinking can transform your bottom line. He challenges business owners to analyze their sales processes, improve their closing rates, and recognize when marketing isn't the problem—operations and customer experience are. Whether you're a franchise owner, an independent operator, or just considering jumping into the home service industry, this episode will give you the tools to approach your business with a data-driven mindset. If you’re ready to stop guessing and start scaling, this one's for you.

Feb 5, 2025 • 25min
The Sales Playbook for Home Service Entrepreneurs - Dan Claps
In this episode of I Fired My Boss, host Dan Claps takes a deep dive into the art of selling—specifically in the home services industry. Walking and recording on a Saturday morning, Dan shares raw and unfiltered insights into what it takes to build a successful business, drawing from his experience scaling Voda Cleaning and Restoration to over 200 territories across 30 states. He breaks down the psychology of selling, emphasizing the importance of building rapport, asking the right questions, and handling objections like a pro. Whether you’re in home services, fitness, or any other sales-driven business, his step-by-step framework for overcoming resistance and closing deals is invaluable.Dan also reflects on his journey as an entrepreneur and podcaster, offering a behind-the-scenes look at what it takes to build a brand over time. He stresses the power of persistence, authenticity, and creating real value for customers. If you’ve ever struggled with closing deals or want to improve your sales game, this episode is packed with actionable strategies that you can apply immediately. Plus, Dan makes a call to action—if you enjoy the show, leave a five-star review and help him grow I Fired My Boss into a top-ranked business podcast!

Jan 31, 2025 • 19min
From Clicks to Customers: Optimizing Google LSAs for Maximum ROI
In this episode of I Fired My Boss, host Dan Claps dives deep into the power of Google Local Service Ads (LSAs) for home service businesses. Dan breaks down how LSAs have transformed lead generation, explaining why Google introduced the "Google Guaranteed" program and how businesses can leverage it to rank at the top of search results. He highlights the importance of five-star reviews, quick response times, and a well-optimized Google My Business (GMB) profile to maximize visibility and conversions. Dan also shares tactical tips—like using a QR code for on-the-spot review collection—to boost rankings and secure more high-intent leads.Beyond LSAs, Dan expands on broader lead generation strategies, emphasizing customer acquisition costs (CAC) and how to measure marketing ROI effectively. He discusses the four key types of lead generation, from word-of-mouth referrals to automated cold outreach, and shares practical advice on email marketing, grassroots networking, and leveraging data sources like ZoomInfo for scalable prospecting. Whether you're a home service entrepreneur or a franchise owner, this episode is packed with actionable insights to help you generate more leads, close more deals, and take control of your business growth. If you're ready to fire your boss, be sure to subscribe to this podcast and leave us a five-star review!

Jan 29, 2025 • 25min
Lead Generation Secrets for Home Service Businesses - Dan Claps
In this episode of I Fired My Boss, Dan Claps, founder and CEO of Franchise Playbook dives into the art of lead generation for home service businesses. Reflecting on his mission to help aspiring entrepreneurs "fire their boss" and take control of their futures, Dan shares actionable strategies to optimize your Google My Business (GMB) page, leverage local service ads (LSA), and transform your website into a lead-converting machine. He emphasizes the importance of prioritizing quality and quantity in marketing efforts, advocating for forward investment in customer acquisition even when revenue is tight. With over a decade of experience helping franchise owners scale their businesses, Dan unpacks the nuances of building a pipeline of high-quality leads and highlights why consistent, intentional marketing is the foundation of long-term success.Whether you're a franchisee or an independent business owner, this episode is packed with practical advice on optimizing your digital presence, generating five-star reviews, and maintaining marketing momentum through the ups and downs of business. Dan also shares real-world examples, including how incentivizing reviews and focusing on relationship-building can yield exponential growth. Tune in to hear why marketing is the “rent” of your business and how to confidently double down on lead generation to build a thriving company. Don’t forget to leave a five-star review to help Dan grow the podcast—and empower more people to take the leap into business ownership!