In this episode of I Fired My Boss, host Dan Claps dives deep into the concept of becoming the Mayor of the Town—a powerful strategy for building a thriving local business, especially in the home services industry. Dan shares how local business owners can establish trust, build strong relationships, and create lasting brand awareness in their communities by being highly visible, involved, and service-oriented. Drawing from his own experiences, he highlights the importance of networking through organizations like BNI (Business Networking International), leveraging community events, and relentlessly promoting your business through strategic branding and partnerships.Dan also emphasizes the long game of entrepreneurship, reminding listeners that true success doesn’t come overnight—it requires consistency, persistence, and an unwavering commitment to growth. He shares personal stories from his early days in business, the challenges he faced when launching Voda Cleaning & Restoration, and the lessons he learned about resilience and adaptability. Whether you're a new entrepreneur or a seasoned business owner, this episode is packed with actionable insights on how to build strong local connections, generate referrals, and ultimately, dominate your market by becoming a trusted leader in your community.

In this episode of I Fired My Boss, host Dan Claps dives deep into lead generation strategies specifically for home service businesses and franchise owners. He shares his evolving vision for the podcast—documenting his journey and providing actionable insights for entrepreneurs looking to scale their businesses. Dan emphasizes the importance of engaged leads, explaining why quality trumps quantity and how irresistible lead magnets can attract high-intent customers. He also introduces the "Rule of 100," a powerful framework involving daily content creation, outreach, and advertising investments to maximize lead flow. Throughout the episode, Dan breaks down the core four lead generation strategies—warm outreach, cold outreach, paid advertising, and content creation—showing how a well-balanced approach can drive sustained business growth.Beyond lead generation, Dan offers a masterclass in sales psychology, demonstrating how to handle objections and close deals effectively. Using his experience in the mold remediation industry, he walks through a proven sales presentation framework that builds trust, establishes authority, and preemptively addresses customer hesitations. He emphasizes the power of strategic partnerships and referrals, explaining how nurturing deep relationships with referral sources—like plumbers for a water restoration business—can significantly impact long-term success. Whether you're a franchise owner, home service provider, or entrepreneur looking to improve your lead generation and sales conversion, this episode is packed with valuable, real-world strategies you can implement immediately. Don't forget to leave a five-star review and stay tuned for more insights from Dan on growing and scaling a business the right way!

In this episode of I Fired My Boss, host Dan Claps breaks down the essential numbers every home service business owner needs to know to measure marketing success. He dives into the critical metrics—Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Closing Rate—and explains how these numbers dictate whether your business is growing profitably or spinning its wheels. Dan shares real-world insights from his own experiences, including past mistakes, lessons learned, and a powerful story about a business owner who didn't realize he was making an 80X return on his marketing spend. If you don’t know your numbers, you’re flying blind—and Dan is here to make sure you see the full picture.With his signature no-nonsense approach, Dan also debunks common misconceptions about marketing ROI, explaining why early-stage businesses often struggle with high acquisition costs and how long-term thinking can transform your bottom line. He challenges business owners to analyze their sales processes, improve their closing rates, and recognize when marketing isn't the problem—operations and customer experience are. Whether you're a franchise owner, an independent operator, or just considering jumping into the home service industry, this episode will give you the tools to approach your business with a data-driven mindset. If you’re ready to stop guessing and start scaling, this one's for you.

In this episode of I Fired My Boss, host Dan Claps takes a deep dive into the art of selling—specifically in the home services industry. Walking and recording on a Saturday morning, Dan shares raw and unfiltered insights into what it takes to build a successful business, drawing from his experience scaling Voda Cleaning and Restoration to over 200 territories across 30 states. He breaks down the psychology of selling, emphasizing the importance of building rapport, asking the right questions, and handling objections like a pro. Whether you’re in home services, fitness, or any other sales-driven business, his step-by-step framework for overcoming resistance and closing deals is invaluable.Dan also reflects on his journey as an entrepreneur and podcaster, offering a behind-the-scenes look at what it takes to build a brand over time. He stresses the power of persistence, authenticity, and creating real value for customers. If you’ve ever struggled with closing deals or want to improve your sales game, this episode is packed with actionable strategies that you can apply immediately. Plus, Dan makes a call to action—if you enjoy the show, leave a five-star review and help him grow I Fired My Boss into a top-ranked business podcast!

In this episode of I Fired My Boss, host Dan Claps dives deep into the power of Google Local Service Ads (LSAs) for home service businesses. Dan breaks down how LSAs have transformed lead generation, explaining why Google introduced the "Google Guaranteed" program and how businesses can leverage it to rank at the top of search results. He highlights the importance of five-star reviews, quick response times, and a well-optimized Google My Business (GMB) profile to maximize visibility and conversions. Dan also shares tactical tips—like using a QR code for on-the-spot review collection—to boost rankings and secure more high-intent leads.Beyond LSAs, Dan expands on broader lead generation strategies, emphasizing customer acquisition costs (CAC) and how to measure marketing ROI effectively. He discusses the four key types of lead generation, from word-of-mouth referrals to automated cold outreach, and shares practical advice on email marketing, grassroots networking, and leveraging data sources like ZoomInfo for scalable prospecting. Whether you're a home service entrepreneur or a franchise owner, this episode is packed with actionable insights to help you generate more leads, close more deals, and take control of your business growth. If you're ready to fire your boss, be sure to subscribe to this podcast and leave us a five-star review!

In this episode of I Fired My Boss, Dan Claps, founder and CEO of Franchise Playbook dives into the art of lead generation for home service businesses. Reflecting on his mission to help aspiring entrepreneurs "fire their boss" and take control of their futures, Dan shares actionable strategies to optimize your Google My Business (GMB) page, leverage local service ads (LSA), and transform your website into a lead-converting machine. He emphasizes the importance of prioritizing quality and quantity in marketing efforts, advocating for forward investment in customer acquisition even when revenue is tight. With over a decade of experience helping franchise owners scale their businesses, Dan unpacks the nuances of building a pipeline of high-quality leads and highlights why consistent, intentional marketing is the foundation of long-term success.Whether you're a franchisee or an independent business owner, this episode is packed with practical advice on optimizing your digital presence, generating five-star reviews, and maintaining marketing momentum through the ups and downs of business. Dan also shares real-world examples, including how incentivizing reviews and focusing on relationship-building can yield exponential growth. Tune in to hear why marketing is the “rent” of your business and how to confidently double down on lead generation to build a thriving company. Don’t forget to leave a five-star review to help Dan grow the podcast—and empower more people to take the leap into business ownership!

In this episode of I Fired My Boss, host Dan Claps sits down with Jason Feifer, the editor-in-chief of Entrepreneur magazine and host of the podcasts Build for Tomorrow and Problem Solvers. Together, they dive into the evolving dynamics of franchising, focusing on how franchisors can stay innovative and responsive to their franchisees. Jason emphasizes the importance of collaboration, noting how some of the most iconic innovations in franchises like McDonald's and Taco Bell originated from franchisees themselves. They discuss how listening to franchisees' on-the-ground insights can drive system-wide success and highlight examples of franchise brands that prioritize a two-way dialogue with their operators. Jason also shares an inspiring story of Taco Bell's CEO, Sean Tresvant, requiring executives to work frontline shifts, illustrating the value of staying connected to the day-to-day realities of the business.The conversation also delves into the legacy of Entrepreneur magazine and its deep ties to franchising. Jason recounts how the magazine was saved from bankruptcy by a visionary franchisor and has since grown into a powerful resource for entrepreneurs worldwide. As the brand celebrates over four decades of publishing the Franchise 500, Jason shares insights on why franchising remains central to their mission. Whether you're a budding entrepreneur or a seasoned franchisee, this episode is packed with actionable advice and industry insights. Tune in to learn how to foster innovation, leverage franchisee contributions, and build a thriving business in today’s fast-paced world.

In this episode of the I Fired My Boss podcast, Dan and Christian sit down with Joe Matthews, founder of Franchise Performance Group, to dive deep into the journey of building a successful franchise business. Joe shares his insights on creating long-term value in franchising, emphasizing the importance of a patient, strategic approach over a quick win. Reflecting on Warren Buffett’s advice that the best holding period is “forever,” Joe explains why he believes in taking a five- to six-year view for sustainable success, even when faster growth might seem tempting. He shares candid thoughts on the challenges and rewards of committing to this long-term vision and how it ultimately leads to greater fulfillment and financial gain.Joe also provides practical advice for aspiring franchise owners and those looking to make the leap into entrepreneurship. He discusses his book, The Ultimate Guide to Responsible Franchise, which serves as a resource for anyone interested in franchising done right. Listeners can learn more about Joe and his work by visiting Franchise Performance Group’s website. If you've been inspired to take control of your career and maybe even fire your boss, Dan and Christian invite you to visit ifiredmybosspodcast.com for a free consultation. Don’t forget to subscribe, leave a review, and share this episode with anyone who might be ready to take the plunge into entrepreneurship.

n this episode of the "I Fired My Boss" podcast, Dan Claps sits down with Lexi Weiss, the marketing coordinator for Voda Cleaning & Restoration, at their corporate training and Discovery Day in Wisconsin. Lexi, who hails from a third-generation franchising family, shares her journey from initially pursuing psychology in college to finding her niche in marketing within the franchising world. She discusses how her family's deep roots in franchising, including her father's transition from corporate America to franchise consulting, naturally led her to a career in the industry. Despite being relatively new to the professional world, Lexi has quickly become a crucial part of Voda's marketing team, offering hands-on support to franchisees and playing a pivotal role in their success.Throughout the conversation, Dan and Lexi dive into the challenges and opportunities that come with working in a high-growth franchise. Lexi candidly talks about how her young age can sometimes be perceived as a challenge, but also highlights how it serves as a strength in her role, particularly in adapting to new marketing technologies and social media platforms. They explore the innovative strategies Voda employs to support franchisees, such as the introduction of marketing boot camps and advanced automation tools. Lexi's passion for continuous improvement and her dedication to ensuring franchisees have all the tools they need to succeed shine through, making this episode a must-listen for anyone interested in the inner workings of franchise marketing and support.

In a special crossover episode, Dan Claps of the "I Fired My Boss" podcast and Tommy Mello of the "Home Service Expert" podcast come together for a dynamic conversation about entrepreneurship, franchising, and personal growth. The episode takes place in Tommy's studio, where both hosts discuss their journeys and share insights from their experiences. Dan talks about his early start in business, selling everything from lemonade to bourbon, and how he transitioned into franchising. He emphasizes the importance of building a business that can operate independently of the owner, a lesson he learned the hard way with his first venture.Tommy, on the other hand, delves into the nuances of the home services industry, sharing his approach to lead generation and customer service. He stresses the value of having strong systems and processes in place, a concept he’s passionate about, drawing inspiration from Michael Gerber's "The E-Myth." The episode is a rich blend of personal anecdotes and professional advice, highlighting the challenges and rewards of running a business and the importance of giving back to the community. Listeners will find a treasure trove of actionable insights whether they are aspiring entrepreneurs or seasoned business owners.Welcome to the I Fired My Boss Franchise podcast, hosted by Dan Claps and Christian Dadulak. Dan Claps is the founder and CEO of Franchise Playbook, a franchise or platform that creates, owns and operates dynamic franchise brands in the mobile services space. His life's goal is to help people just like you fire their boss and become a business owner. Christian Dadulak is a top franchise advisor with Franchise Sidekick, a leading franchise advisory firm that helps people reduce their risk when buying a franchise. And together they're on a mission to help people fire their boss, hire themselves, and live the American dream through franchise ownership.If you want to fire your boss, make sure you head on over to https://ifiredmybosspodcast.com and fill out the form to schedule a no-cost consultation. And if you enjoyed this episode, make sure to subscribe, leave a review and share with a friend who might also want to fire their boss.This episode is sponsored by our friends over at Silicon SignsIf you or your franchisees need help with interior/exterior signage, look no further! 🙌🏻They’ve done work in all 50 states and have helped incredible franchises like:🥪 Capriotti’s Sandwiches🍗 Wing Zone🍪 Crumbl Cookie🍪 Dirty Dough🍨 Handel’s Ice CreamAnd more ❗️Schedule a call with their team at www.siliconsigns.com or reach out to their CEO Chase at chase@siliconsigns.comThe I Fired My Boss Podcast is a huge supporter of the International Franchise Association (IFA). If you are a fan of franchising and have an interest in joining the franchise community, the IFA is a great place to start! Learn more here: https://www.franchise.org/about-us