I Fired My Boss - A Franchise Podcast cover image

I Fired My Boss - A Franchise Podcast

The Math of Making Money in Home Services - Dan Claps

Feb 7, 2025
18:06

In this episode of I Fired My Boss, host Dan Claps breaks down the essential numbers every home service business owner needs to know to measure marketing success. He dives into the critical metrics—Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Closing Rate—and explains how these numbers dictate whether your business is growing profitably or spinning its wheels. Dan shares real-world insights from his own experiences, including past mistakes, lessons learned, and a powerful story about a business owner who didn't realize he was making an 80X return on his marketing spend. If you don’t know your numbers, you’re flying blind—and Dan is here to make sure you see the full picture.

With his signature no-nonsense approach, Dan also debunks common misconceptions about marketing ROI, explaining why early-stage businesses often struggle with high acquisition costs and how long-term thinking can transform your bottom line. He challenges business owners to analyze their sales processes, improve their closing rates, and recognize when marketing isn't the problem—operations and customer experience are. Whether you're a franchise owner, an independent operator, or just considering jumping into the home service industry, this episode will give you the tools to approach your business with a data-driven mindset. If you’re ready to stop guessing and start scaling, this one's for you.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode