The Successful Bookkeeper Podcast

Technology and outsourcing. According to today’s guest, those are the things that entrepreneurs need to use for their business and life to be much easier and more efficient. Kerry Smithies is the founder of My Cloud Bookkeeping which helps improve the financial management and cashflow of businesses by using a smooth QuickBooks Online setup and processes. She is also a finance and accounting consultant with over 25 years of experience in working with different organizations and high-tech companies. As well, Kerry is extremely knowledgeable about technology platforms that can help automate businesses. During this interview, you'll discover... How to work with clients that are having problems with embracing technology A list of tech tools to automate the administrative side of your business Tips on how to manage change To find out more about Kerry, visit https://www.thesuccessfulbookkeeper.com.

Get ready for a historic 200th episode! Pure Bookkeeping co-founder & E-Myth Bookkeeper co-author, Debbie Roberts returns to discuss the 10th anniversary of PB and why you need a 5 or 10 year vision for yourself. Pure Bookkeeping offers documented standard operating procedures that help you effectively and efficiently run your bookkeeping business. It has assisted over 800 bookkeeping business owners (and counting!) to simplify and systemize their businesses. During this interview, you'll also discover... How to overcome fear, uncertainty and doubt in the minds of small business owners around their finances The advantages of working with a community How Pure Bookkeeping deals with technology and change To find out more about Debbie Roberts, visit https://www.thesuccessfulbookkeeper.com.

Sales is not just about business and building businesses. It is about who you are and that's what makes it so exciting in learning how to sell. It can affect every part of your life in such a positive way. Our returning guest, Sharon Francisco passionately believes that. She’s a sales expert with nearly 30 years of experience in either supporting and teaching business owners, including bookkeepers, and franchisees on how to sell. According to her, it is important to understand how you make people feel because sales is 80% emotional and 20% logical. During this interview, you'll discover... The common obstacles in selling and how to overcome them The formula on selling 3 keys to sales and how it can scale your business To find out more about Sharon, visit https://www.thesuccessfulbookkeeper.com.

Determination. It is essential for the success of every business. Today’s guest knows this well. Jim Flauaus is the founder of Anchor Accounting & Tax, which works with small businesses across North America, and he's a Pure Bookkeeping licensee. Like any entrepreneur, he’s had to deal with the highs and lows of owning a business, but he was determined to make it work. During this interview, you'll discover... The importance of determination How to promote your business Why you should have a clear message to your prospects To find out more about Jim, visit https://www.thesuccessfulbookkeeper.com.

Profit. Every bookkeeping business owner desires it. Today’s guest can help you achieve it. Dan Baker is the owner of DMB Tax Services and the CEO of Profit By Intention which is a small business specialty firm that helps to drive profitability in your business, increases your net worth through wealth management and ensures your company is protected through strategic use of insurance. Dan is also a Pure Bookkeeping licensee and Profit First strategist driven by increasing profitability and stabilizing cash management in gyms and health businesses. During this interview, you'll discover... How to build your business with maximum profitability Tips on making educated decisions The importance of embracing change To find out more about Dan, visit https://www.thesuccessfulbookkeeper.com.

The Great Pause! According to our returning guest, this is what's happening to us right now. Dr. Ivan Misner is the founder of Business Network International (BNI) which is the world's largest business networking and business referral organization. With his leadership, BNI's community has evolved and embraced the current changes in our world with hope and a proper mindset. During this interview, you'll discover... How hope and action can neutralize fear Two types of people during a crisis Ideas that could come when you activate your network right now To find out more about Dr. Misner, visit https://www.thesuccessfulbookkeeper.com.

Having a virtual bookkeeping business is scary to some. In 2020, many bookkeepers were forced to take the leap out of necessity. People are creatures of habit, so all of a sudden, if they have to break out of their comfort zone, there’s a lot of uncertainty and fear that can arise. There’s no need to be afraid because you can follow the path of many successful virtual bookkeepers including today’s guest. Julie Watson is the Director of Bookkeeping Relief based in Australia and a Pure Bookkeeping licensee. Her business is booming, so she’s happy to share her success secrets. During this interview, you'll discover... How to overcome the snag of staffing and the advantage of outsourcing The importance of having Practice Protect app for your cybersecurity needs Why Pure Bookkeeping has been so instrumental to her virtual bookkeeping business To find out more about Julie, visit https://www.thesuccessfulbookkeeper.com.

The right fit. Every bookkeeping business owner is looking for that when trying to hire an ideal employee. But, some don’t know it’s crucial to look beyond just skills on a resume. Today’s guest knows all about this. Erin Longmoon is a disruptor in the recruiting industry. She started Zephyr Recruiting LLC to support rising businesses in creating and maintaining great places to work. She is driven by her mission of eradicating toxic workplaces in the small business community. During this interview, you'll discover... The importance of Culture Fit Recruiting Why we need to focus on brand marketing Tips on finding the right fit employee To find out more about Erin, visit https://www.thesuccessfulbookkeeper.com.

Asking the right question is more valuable than giving the right answer. That’s according to today’s guest, where she believes that providing the answers too quickly is just solving the obvious and short-term problem. What the client needs is a long-term solution. Femke Hogema is the founder of Healthy Finance and the author of the bestselling book, The Profit Advisor: The new role of accountants and bookkeepers. She passionately believes that you can only have a successful company if you have a grip on figures yourself. Her passion for finance and communication allows her to speak and write about finance in a clear and fascinating way. During this interview, you'll discover... The practical steps that you can take to do a high value and high-priced advisory role The advantage of focusing on delivering results and practicing the L.S.A. process Why bookkeepers should help their clients do their administrative bookkeeping related work at least 30 minutes per week To find out more about Femke, visit https://www.thesuccessfulbookkeeper.com.

Sales. It’s a tough task for many introverted bookkeeping business owners, but when mastered, it can unlock an income stream that you wouldn’t have had before. Today’s guest is an expert in having sales conversations that convert. Chris Spurvey is also an entrepreneur, keynote speaker, podcast host and the author of the book, It's Time to Sell: Cultivating the Sales Mind-Set. During this interview, you'll discover... The different conversation tactics you can use with your prospects The importance of asking the first question and how to reply with a question that could generate a high energy response How you can master the Diagnostic Conversation To find out more about Chris, visit https://www.thesuccessfulbookkeeper.com.