The Partner Channel Podcast

In this bonus episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Greg Edwards from CryptoStopper to discuss the rise in ransomware attacks. Greg explains the evolving role of MSPs and some key ways to secure your tech stack. 

In part one of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, sits down with Fiona Coughlan from AchieveUnite to discuss the key features of female leaders. Fiona also discusses how the past year has shaped female leaders and offers advice on how to become the superhero of your own career. 

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience with scaling and building an ecosystem from scratch. She explains the core questions you should ask before starting a partnership and how to build a strategic value story. 

In this episode, Daniel Graff-Radford sits down with Tina Gravel from AppGate and Dan Tomaszewski from AppGate to discuss how to activate a security channel. They dive into lessons learned in 2020 and also discuss the changing role of MDFs in partner engagement. 

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Robert Saxe from nVision to discuss how consumption-based models are impacting the channel. Robert Saxe also describes how to keep partners engaged in this ever-evolving ecosystem. 

In this episode of the Partner Channel Podcast, Dave Thomson, sits down with Mark Brigman of PARTNERNOMICS to discuss the impact of training channel managers on the art of partnering. With over 16 years of experience in the channel, Mark Brigman set out to learn how to develop a program that would teach the fundamentals and psychology of partnerships. 

In this episode, we have re-released a highly downloaded webinar episode from our Becoming a Channel Chief Series. This episode features Cody Jones, Head of Partnerships and Alliances, at Zapier. Daniel and Cody talk about the journey to becoming a channel chief and key lessons learned on the path to Zapier. Cody explains the WIIFM Factor and why this crucial piece of learning has helped him grow global channel teams.

In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks through the importance of social selling and explains why listening is the best way to gain alignment and commitment with your channel partners. She also explains the significant impact of co-branding, when done right.

In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of channel managers. 

In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020 and the ever-evolving role of channel in our buying process. Victor shares an example of what a company did to adapt its sales strategy in 2020 and how it changed its business for the better.