Being Freelance

Steve Folland
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Nov 22, 2020 • 52min

When working for free makes sense - Photographer Alexandra Cameron

Alex studied film at university but soon found that the immediacy of photography suited her better. She worked part-time on the side for years while building up her skills and portfolio, often shooting for free or a small amount.These days, with a strong portfolio including some famous faces, Alex says that she will still work for free sometimes because it pays later on. She chats to Steve about the different ways she’s made money, including from licensing her photos and selling prints.While she’s definitely got better at negotiating her rates, Alex believes that you have to be in it because you’re passionate about taking good photos. For her, that means capturing portraits of people she admires and believes in. This is her freelance story so far. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Nov 15, 2020 • 36min

From CVs in Soho to CEO - Director and Editor Chiraag Parmar

Chiraag got his start in TV after handing out CVs around Soho in London. He landed an entry-level job as a runner and was soon promoted to assistant editor.Chiraag moved to an advertising agency later, where he stayed for more than five years before setting up shop on his own. He planned it in advance, saving up a safety net of cash, updating his website and freelancing on the side to build up his network.Today, Chiraag’s an award-winning director and editor running an independent production studio with a freelance team. He talks to Steve about how he’s learned to build relationships and understand the numbers so he can take care of business development. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Nov 8, 2020 • 49min

The art of business - Lettering Artist Shelly Kim

Working in insurance and ready for a change, Shelly gave it all up after her fiancé encouraged her to find something she’d love doing.She began to pursue a career as an artist, slowly at first alongside a back-up study programme, just in case it didn’t work out. By the time she’d finished studying, Shelly was ready to take her art full time.Since then and with many lessons along the way, Shelly’s developed multiple income streams including custom work, in-person and online workshops, brand partnerships, a book deal and soon, an online course.She chats to Steve about how she’s learned to put herself out there, market her business and turn followers into customers and, since the pandemic, find a better work-life balance. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Nov 1, 2020 • 39min

Building up a buffer - Copywriter Graeme Piper

When Graeme made the decision to go freelance, he changed his mindset completely and started saving every spare penny he had. He stayed in a full-time job, freelancing on the side until he had enough in the bank to cover him for six months.It’s around five years later now and introvert Graeme is in a good routine, happily working from home for clients new and old. He chats to Steve about how he got started, where his work comes from and how he balances everything without getting overwhelmed. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Oct 25, 2020 • 54min

Bake it till you make it! - Illustrator Tom Hovey

For Tom, the guy behind the illustrations on the Great British Bake Off, freelance life was years in the making. After studying illustration at university, Tom worked in a series of full-time, temporary jobs while pursuing illustration on the side.Tom’s break came when, by chance, he landed a role as an editing assistant on a TV show. Tom was honest about his situation: “I’m not interested in a career in telly, this is just something to pay the rent. I’m going to be an illustrator.” Management paid attention and came back to him later with a proposal.That TV show was the very first series of The Great British Bake Off and, while maintaining his full-time role as an editing assistant, Tom spent his evenings and weekends illustrating for the show.Skip ahead to today and Tom’s running his own studio with a team of freelancers and a new intern every year. They’re producing work for the Bake Off franchise and other clients in the food industry, as well as selling prints through an online shop.Listen to hear how Tom's freelance life has evolved since Bake Off began ten years ago. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Oct 18, 2020 • 37min

Focus on where you’re going - Graphic Designer Innocent K Boateng

Innocent began developing his graphic design skills when he was working in a printing press during high school. He’d watch and learn from a colleague and then practice with YouTube tutorials.Today Innocent’s studying full-time, in his third year of university in the city of Kumasi, south Ghana, while building a freelance business and an online following on the side.He chats to Steve about how he’s learned to use YouTube in combination with Fiverr to demonstrate his value and win clients; how he manages the work-life-study balance, and the challenges he faces with accepting payment in Africa, where services like PayPal aren’t supported. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Oct 11, 2020 • 52min

The Yorkshire Tea break that didn't end - PR Consultant Sharon Davis

Sharon has always known that she wanted to do her own thing. Her freelance journey began back in 2010 when she was in her mid-twenties, restless and ready for a change.After six years freelancing and with plenty of successes (and some failures) under her belt, Sharon felt that call again. She needed something new, or a break at the very least, and so she moved to the middle of the English countryside to take a waitressing job for the summer.Still there 3 years later, Sharon’s freelancing again, building her PR agency with a small team and running a second business - a networking organisation for women in business in the local area. This is her incredible story so far. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Oct 4, 2020 • 58min

Hourly billing is nuts! - Business Coach Jonathan Stark

For Jonathan, who was a software developer before he became a business coach, freelance life began after an epiphany. While working with a team as an employee, Jonathan realised that many of the problems they faced were caused by hourly billing.And so Jonathan started his own shop offering software consultancy with fixed prices based on value rather than time.Today, after a successful career in the tech industry that saw him flying all over the world to give talks and consult with businesses, Jonathan’s teaching independent professionals how to stop exchanging their time for money. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Sep 27, 2020 • 38min

Learning to say no - Branding Expert Bhavini Lakhani

Bhavini didn't want to be freelance. When she came back from maternity,  her role was no longer available and so she had a choice: retrain or take voluntary redundancy.Bhavini took the redundancy and started out with one freelance client. When the work kept coming in - mostly through friends and family on Facebook - she soon fell in love with the flexibility.She chats to Steve about finding clients, building a website and social media presence, protecting her family time and learning to say no to the work she doesn’t enjoy. This episode is kindly supported by With Jack!With Jack help keep you in business by supporting you financially or legally if you have problems with a client.Get the freelance insurance you deserve.Visit withjack.co.uk and be a confident freelancer. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Aug 16, 2020 • 34min

Bonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)

Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.John’s book, Content DNA, contains a handful of building blocks that will help you define the unique “shape” of your business and then build an online presence around it. It’s available now.Huge thanks to John for his time and generosity! JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

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