Being Freelance The art of business - Lettering Artist Shelly Kim
Working in insurance and ready for a change, Shelly gave it all up after her fiancé encouraged her to find something she’d love doing.
She began to pursue a career as an artist, slowly at first alongside a back-up study programme, just in case it didn’t work out. By the time she’d finished studying, Shelly was ready to take her art full time.
Since then and with many lessons along the way, Shelly’s developed multiple income streams including custom work, in-person and online workshops, brand partnerships, a book deal and soon, an online course.
She chats to Steve about how she’s learned to put herself out there, market her business and turn followers into customers and, since the pandemic, find a better work-life balance.
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