Novel Marketing

Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and invites the King to a banquet in his honor. At the banquet does she offer her big ask? No, she invites him to a second banquet. It […]You can find the blogpost version of this episode HERE.The post 021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

 I know, you’re wondering where we’re going with this. You’re probably saying, “Isn’t that the Novel Marketing podcast is all about?” Yes, it is, but in this episode, we’re going to tackle the age old question, should you promote yourself, or find someone else to do it for you?You can find the blogpost version of this episode HERE.The post 020 – To Brag, or not to Brag, that is the Question! appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Talking Points What is Design by Committee? Something that everyone likes is typically something no one loves. Compromise leads to bad design. A camel is a horse designed by a committee. Think of a recipe. If you try to accommodate everyone’s preference you end up with catsup and peanut butter on ice cream. How do […]You can find the blogpost version of this episode HERE.The post 019 – The #1 Killer of Good Book Covers & Websites: Design By Committee appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

James & Thomas talk about how to ace your next podcast or radio interview.You can find the blogpost version of this episode HERE.The post 017 – 12 Tips to Help You Nail Your Next Podcast Interview appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Show Notes Resolve to be as entertaining and helpful as possible. The more value you offer the more in demand you will be. If you shoot for being helpful you will be both helpful and will sell books. If you shoot for selling books you will be neither help nor sell. If you are boring […]You can find the blogpost version of this episode HERE.The post 016 – How to Prepare for a Podcast Interview appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Why do some authors rank better than others on Google? How does Google even work? I interviewed Tony Tovar, a search engine optimization (SEO) expert. He’s the CEO of Inbound Mastery and the person I contact when I have questions about how Google works.  Why is it important for authors to rank well on Google? […]You can find the blogpost version of this episode HERE.The post 015 – How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

We have asked the experts and here is what they think 2014 will hold for authors and publishers. You can find the blogpost version of this episode HERE.The post 14 Publishing Predictions for 2014 appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Every year, Author Media polls a panel of industry experts and collects a list of publishing predictions. We are going to share those predictions with you along with our commentary. You can find the blogpost version of this episode HERE.The post 013 – Publishing Predictions for 2014 appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Who Knew? Santa is a Brilliant Marketer? Yes, he sure is. Check out the secrets of Ol’ Kringle’s legendary success as a cultural icon and how you can apply the same principles to your career.   This episode is based on the this blog post from Author Media.You can find the blogpost version of this episode HERE.The post 011 – Seven Things Santa Can Teach You About Book Marketing appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Want to Sell More Books This Christmas Than Ever Before? The Christmas season is a sales juggernaut, if you know the ways to jump on that train. We give you 12 ideas that will cost you little to nothing, but could fill up your stocking in a really jolly way. Outline Christmas is a Tricky […]You can find the blogpost version of this episode HERE.The post 010 – 12 Novel Marketing Ideas for Christmas appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show