

Agency Forward
Chris DuBois
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.
New episodes delivered every Tuesday.
New episodes delivered every Tuesday.
Episodes
Mentioned books

Aug 27, 2024 • 26min
19 10 Biases that Destroy Agency Founders
Hey everyone, today is a solocast hosted by yours truly. Cognitive biases can break us if we're not aware of them. In this episode, I share the 10 biases I see most frequently with agency founders and offer some solutions so they don't destroy your business. -----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Aug 20, 2024 • 7min
018 3 Reasons Your Team Might Suck (and How to Fix It)
Hey everyone, today is a solocast hosted by yours truly. There are 3 primary reasons I see teams failing, so I wanted to provide a quick episode to help you tackle those challenges and hopefully gain some forward momentum. -----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Aug 13, 2024 • 54min
017 Ben Catley-Richardson: The Accountability Viking
Hey everyone, today I’m joined by Ben Catley-Richardson. AKA: The Accountability Viking.Ben is the founder of Get Shit Done and Have More Fun, an agency coaching business for founders who want to stop sacrificing their sanity.Not only does he have some great methods and systems to make this happen, but many of the ideas are led through studies in neuroscience. It moves these ideas out of theory and into proven application.In the episode, we discuss:How to make tough decisions that create more free timeThe importance of the five gates of learningWays to increase clarity to overcome overwhelm and procrastinationand more…You can learn more about Ben at GetShitDone.Fun and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Aug 6, 2024 • 40min
016 Mikael Dia: Data-Driven Decisions with the Founder of Funnelytics
Hey everyone, today I’m joined by Mikael Dia.Mikael is the founder of Funnelytics and a former agency owner. As a previous user of Funnelytics and a firm believer in the power of offers, I was excited to get Mikael on the show to discuss how agencies can productize their offerings.In the episode, we discuss:How to make data-driven decisions in your marketingHow to better set client expectations through visualizationThe need for specialization to develop repeatabilityand more…You can learn more about Mikael at Funnelytics.io and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jul 30, 2024 • 39min
015 Garret Caudle: LinkedIn Mastery for Agencies
Hey everyone, today I’m joined by Garret Caudle.Garret is the CEO of Influent, helping founders ideate, create, and execute on LinkedIn. And they don’t just focus on posting, but rather the full pipeline of social media lead generation.This conversation was a lot of fun and packs a serious punch for anyone looking to jumpstart their publishing journey on LinkedIn. I know I pulled a lot of insights I could apply immediately, so I know you’re going to find value in this one.In the episode, we discuss:The biggest mistakes founders make when starting on LinkedInThe secret to social publishing successWhat to do once you have a social presence.and more…You can learn more about Garret at Influent.co and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jul 23, 2024 • 40min
014 Ryan Watson: Must-Know Aspects of Agency Finances
Hey everyone, today I’m joined by Ryan Watson.Ryan is a partner at Upsourced, providing outsourced accounting, financial strategy, and M&A advisory services for creative agencies.I’d previously heard Ryan on a lot of podcasts and knew he’s a man of the numbers. So I was excited to get him on a episode to talk about the financials behind running an agency.And like of most of these conversations go, we ended up covering so much more.In this episode, we discuss:How the Hierarchy of Financial Needs can focus your effortsWhy you should pay attention to the Lifecycle of AgenciesHow project profitability is changingand more…You can learn more about Ryan at UpsourcedAccounting.com and LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jul 16, 2024 • 34min
013 Corey Quinn: Breaking Free of Founder-Led Sales
Hey everyone, today I’m joined by Corey Quinn.I’ve been a longtime follower of Corey’s, and with the publishing of his book, “Anyone, Not Everyone,” I knew we needed to get him on the show.Corey’s an agency coach and helps founder get out of founder-led sales, so they can spend more time doing what they want rather than being tied to every prospect.In this episode, we discuss:Why agencies need to specialize in a vertical marketWhy building your positioning around a platform or tool is a risky betA strategy for breaking free of founder-led salesand more…You can learn more about Corey at CoreyQuinn.com and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jul 9, 2024 • 43min
012 Bryan Byler: Building World-Class Agency Teams
Hey everyone, today I’m joined by Bryan Byler.Bryan is the COO at Aptitude 8, a HubSpot Elite Partner.He’s got an impressive range of experience from tech, systems analytics, program management, and business operations. He’s also a very down-to-earth guy, as seen in his LinkedIn content.And that got me excited to have a very real conversation around building strong teams for agencies and Bryan delivered.In the episode we discuss:How agencies can build world-class teamsThe biggest blockers in agencies attracting the right peopleStructuring your agency for maximum effectiveness and efficiencyand more…You can learn more about Bryan at Aptitude8.com and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jul 2, 2024 • 27min
011 Chris Dreyer: SEO Dangers and Niching Up
Hey everyone, today I’m joined by Chris Dreyer.Chris is the founder and CEO of Rankings.io, where he leads a team of SEO specialists to help law firms and personal injury lawyers dominate first-page rankings on Google.Chris is a powerhouse in the SEO game and I was very excited to capture insights. But we went even deeper, getting into agency operations and event marketing.In this episode we discuss:Why niching up is a necessary strategyChannels SEO-focused agencies should considerThe importance of data in decision-makingand more…You can learn more about Chris at Ranking.io and on LinkedIn.Also, check out Chris’ book, Niching Up, on Amazon.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jun 25, 2024 • 46min
010 Jen Spencer: Building Culture and Customer-Centricity at SmartBug
Hey everyone, today I’m joined by Jen Spencer.Jen is the CEO of SmartBug Media. At Inbound a few years ago, I’d met some of the SmartBug team and they raved about working there. So, when an opportunity arose to interview their fearless leader, I jumped at the chance.Jen took over as CEO after being SmartBug’s VP of Sales and Marketing and then CRO. She has a wealth of agency knowledge from multiple fox holes and provided so many great insights in this episode.In this episode, we discuss:How to foster a strong culture, even as your team breaks triple digitsWhy training your clients is one of the best things an agency can doHow to provide value to a partner ecosystem that gives backand more…You can learn more about Jen at SmartBugMedia.com or on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.