Agency Forward 030 Marcel Petitpas: The Ins and Outs of Agency Profitability
Hey everyone, today I’m joined by Marcel Petitpas.
Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance.
If you’ve ever struggled to figure out where your profits are going or how to scale your agency without burning out, this episode is packed with insights you won’t want to miss. Marcel is one of my go-to guys for agency profitability questions and he should be yours too.
In this episode, we discuss:
- Why "net profit" on a project basis is a flawed metric
- The best way to track project profitability and set pricing
- Why internal specialization is crucial for future success
- And more...
You can learn more about Marcel on LinkedIn.
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