
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Jan 23, 2017 • 1h
75: Extraordinary Life & Business with Adele McLay
How to be Passionate & Extraordinary in Life & Business. Adele McLay is an entrepreneur, speaker, business growth strategist, adviser, personal branding strategist, investor and author. She shares her entrepreneurial journey, defining success, personal branding, and overcoming adversity. Adele is the author of "Big Profits - 12 Strategies to Substantially Grow Your Business Profits", and "Branded You - Hot to Stand Out in Business and Achieve Greater Profitability and Success". This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 23, 2017 • 46min
74: Product Marketing with Chris Deardorff
What is Product Marketing and why is it important for a small business? Chris Deardorff is a product marketing expert and founder of Market Compass, helping small businesses grow through optimizing their product marketing. Are you giving your customers a compelling reason to buy? Chris explains how it works and where to get started. His company also helps small business owner with marketing strategy and planning, positioning and messaging, and go-to-market execution. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 23, 2017 • 42min
73: Outsourcing to Grow with Ric Thompson
Outsourcing to grow your small business with Ric Thompson, founder of Done For You Solutions - an outsourcing company helping entrepreneurs and small business owners reclaim time, move their business forward and their bottom lines higher. Ric is also the author of “Outsource This Now: How to Triple Your Profits Through Smart Outsourcing”, a #1 best seller on Amazon for Technology Outsourcing. He helps you answer the question: Can someone do it faster, cheaper or better than you? Ric shares his entrepreneurial journey, and outsourcing tips & advice for small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 16, 2017 • 41min
72: Start, Scale & Sell with Jason Swenk
Start, Scale & Sell your small business. Jason Swenk shares his entrepreneurial journey, building & selling a small business, the value of business systems, bootstrapping, and his tips & advice for business and personal success. Jason is an entrepreneur, digital marketing expert, and host of The Smart Agency Master Class Podcast, and The #AskSwenk Show. Jason leads JasonSwenk.com, a unique consultancy helping digital agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 16, 2017 • 53min
71: Buy It, Don’t Build It! with Ace Chapman
Buy - don’t build - your small business. Ace Chapman, a serial entrepreneur and author, shares his inspiring entrepreneurial journey, and why he believes it’s better to buy an existing small business than to build one yourself. He considers himself a Deal Maker, not an entrepreneur. Ace also shares ideas on preparing your business for sale, and other tips & advice for small business and personal success. His business, Ace Chapman Business Acquisition Consultants, invests in and acquires small businesses, and works with individuals, small businesses, and private equity firms to buy income producing businesses that increase their income. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 9, 2017 • 48min
70: Social Media with Diana Mitchell
From English major to Social Media Entrepreneur. Diana Mitchell - small business owner, author and social media consultant - shares her entrepreneurial journey and insights, examples, tips and advice on social media for small businesses. She recommends alignment between your marketing strategy and growth goals for your business, and introduces the "Top Ten Essentials for Mastering Content." We discuss real examples of how small businesses can implement effective social strategies, particularly on Facebook. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 9, 2017 • 46min
69: Entrepreneurship & Detoxing with Drew Taddia
From professional athlete to entrepreneur. Drew Taddia shares stories about becoming his own boss, writing a book, developing & distributing a health supplement product, and hosting a successful radio and podcast show. He helps people detoxify their life and improve their small businesses. His mission is to share knowledge on clean lifestyles and healthy living with as many people as possible. He does so through his website True Form Life, and the Exploring Mind and Body show. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 2, 2017 • 49min
68: Publishing Your Book with Rob Kosberg
Write, publish, promote & profit from your book. Rob Kosberg is an entrepreneur, speaker, small business growth expert, author, and founder of Best Seller Publishing. He shares his personal story, from early success in the corporate world and small business ownership, to significant business failures in 2008, and then writing a book and reestablishing himself as a highly successful entrepreneur. Best Seller Publishing have published books in 23 different industries, and have successfully marketed over 200 authors to best seller status. In 2009, Dan published his first book: "Life After Debt: Practical Solutions to Get Out of Debt, Build Wealth, And Radically Transform Your Finances Forever!" Dan believes in “taking imperfect action” to achieve success in small business and life. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Dec 26, 2016 • 38min
67: Sales & Account Management with Dan Englander
Sales & Client Account Management skills for small business owners. Dan Englander shares his journey from history major in college, a marketing a sales career in the corporate world, to launching his own business. Dan is an entrepreneur, consultant and the author of Mastering Account Management, and The B2B Sales Blueprint. He’s the founder of Sales Schema where he helps salespeople, business owners, and account managers win new customers and grow their existing accounts. Prior to founding Sales Schema he was the first employee and Senior Account Manager at IdeaRocket, the premier studio for high-quality animated explainer videos. He brought in business and managed productions for dozens of Fortune 500s and startups like Venmo. He’s a decent living-room guitarist and he makes a mean paella! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Dec 19, 2016 • 53min
66: Entrepreneurship & Online Training with John Colley
Entrepreneurship, online training, raising start-up capital, and interesting conversation with John Colley. John is an entrepreneur, online instructor, marketer, speaker, podcaster (The Online Courses Insider Podcast), blogger and investment consultant. His clients include multi-billion dollar corporations as well as start-up entrepreneurs. He is a highly successful online instructor, with over 37,000 students on Udemy alone! John believes in education and sharing information, and his advice to entrepreneurs includes “Don’t wait for it to be perfect!” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com