

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Mar 20, 2017 • 40min
93: Sales Leadership with Deb Calvert
Sales leadership tips & techniques for small business owners. We are all in sales, and Deb Calvert shares her expertise in this area. She is an entrepreneur, coach, training, speaker, author and the founder of People First Productivity Solutions – helping small businesses boost productivity through people development. "Selling and leading are all about people getting connected." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 20, 2017 • 54min
92: Social Entrepreneurship with Adam Force
Social Purpose and for-profit small business – can you do both at the same time? Adam Force explains his views and experience Social Entrepreneurship. Adam is a small business owner, social entrepreneur, and founder of Change Creator – a multimedia platform focused on business with purpose. Adam shares his entrepreneurial journey, and what it means to build a small business with passion. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 13, 2017 • 42min
91: Tax Planning & Accounting with Diane Gardner
Tax planning & accounting practices for small business owners. Diane Gardner is an Accountant, Certified Tax Coach, Speaker, and best-selling Author. She shares her entrepreneurial journey, and valuable tax planning tips for aspiring and existing small business owners. As a certified tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. She is the author of “Stop Overpaying Your Taxes - 11 Ways Entrepreneurs Overpay and How to Stop it Now!”

Mar 13, 2017 • 45min
90: Publicity & PR with Sharon Bolt
Using Publicity & Public Relations to grow your small business. Entrepreneur & author Sharon Bolt is our guest. She shares her interesting entrepreneurial journey (including transitioning from the corporate world to becoming her own boss), tips & advice for starting & running a small business, and how small businesses can use publicity and public relations to grow - including writing an effective press release. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 6, 2017 • 57min
89: Business Funding with Tiffany C. Wright
Funding your small business with Tiffany C. Wright – entrepreneur, business adviser, author. She shares her story of transitioning from a successful corporate career to becoming her own boss, and experience and insights on funding a small business. She is the author of several books: "The Funding Is Out There! Access the Cash You Need to Impact Your Business", "Solving the Financial Equation: Financing Solutions for Small Businesses" and "Help! I Need Money for My Business Now". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 6, 2017 • 56min
88: Covering Your Assets with Lin Eleoff
Covering you small business assets with attorney Lin Eleoff. Lin is an entrepreneur, internet business attorney, life coach and author. Lin shares her entrepreneurial journey, and valuable internet legal guidance for small business owners. She is the founder of CoverYourAssetsOnline.com, offering a Do-It-Yourself Legal Toolkit so that entrepreneurs can protect not only their business assets but their homes, cars and investment. We may think it could never happen to us, but as she says "the smaller the business the bigger the risk." Lin is the author of "Gutsy Glorious Life Coach", an Amazon bestseller that pulls back the curtain on what it's really like to start a coaching business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 27, 2017 • 46min
87: Growing a Business with David Nevogt
Growing your small business, hiring employees, and managing a remote workforce with David Nevogt. He is an entrepreneur and co-founder of Hubstaff.com – helping businesses track when and what their employees and contractors are working on. He shares the story of transitioning from a corporate job he did not like, to starting his first side-business, and eventually becoming his own boss. He also explains the personal sacrifices he’s had to make, and how he started small and bootstrapped his current business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 27, 2017 • 42min
86: Personal Branding with Julie Broad
Building your personal brand to help you grow your small business. Julie Broad is an entrepreneur, real estate investor, speaker, trainer and author. He latest book is "The New Brand You - Your New Image Makes the Sales For You". She also shares her entrepreneurial journey, her perspective and experiences with sales, and other tips & advice to help you start and grow your business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 20, 2017 • 40min
85: Business Pitching with John Livesay
Crafting an effective pitch for your small business. John Livesay is the “Pitch Whisperer” and helps entrepreneurs develop and refine their pitch to get funded. John is an entrepreneur, podcaster, coach, and author of “The Successful Pitch”. He gives startups the pitching secret to become irresistible to investors. When John works with startups, they become master storytellers so that they can inspire investors to join their team. An effective elevator pitch is not just about securing financing - it's also valuable and important for all entrepreneurs to be able to effectively and succinctly explain and promote their business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 20, 2017 • 49min
84: Overcoming Fear with Angus Nelson
Overcoming fear, finding your sweet spot and other tips & advice for small business owners. Angus Nelson is a life coach, author, speaker, podcaster and innovation consultant. He shares his truly unique entrepreneurial journey, dealing with and overcoming fear, finding your sweet spot in life and business, and other tips & advice for entrepreneurs. "Fear is an invitation to a new echelon." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)