The How of Business - How to start, run, grow and exit a small business.

From corporate job to launching their first small business, Lauren Clowdus shares the story of how she and her husband started a restaurant franchise business. Lauren explains how they selected the franchise, the challenges they have faced - including working with her spouse - and their plans for growth. She also shares the challenges they have experienced with hiring and retaining employees, and how they use a third-party HR company to help them. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Launching & growing a business with Mike McDerment, the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals and small business owners. Mike shares inspirational stories from his early days as a business owner, and how he launched and grew FreshBooks (19:17) while living in his parent’s basement! Mike is an insightful and thoughtful entrepreneur who shares honest opinions and experiences which we can all learn from.  Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Real Estate Business with Greg Dickerson, a serial entrepreneur, real estate investor and developer. From residential handyman services, to larger development projects and joint ventures, Greg shares his experiences from a 20+ year career in real estate. He also shares his early life experiences after serving in the Navy. Greg currently offers coaching and consulting services for other real estate investors and developers. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dre's entrepreneurial journey and how to achieve success in small business and life by Working On Your Game. Dre Baldwin, author of “Work On Your Game: Using The Pro Athlete Mindset To Dominate In Sports, Business and Life” is our guest. Dre is a former professional basketball player, a successful small business owner, speaker, podcaster and the author of 22 books! He shares his journey, from professional athlete to business owner, and then we chat (31:36) about his Work On Your Game mindset and formula for life and business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  

Buying & Selling an Online Business (21:48) with Mark Daoust, the founder and owner of Quiet Light Brokerage. She shares stories from his entrepreneurial journey, and his philosophies on how to run and grow a small business. Then we get into the topic of Buying and Selling an Online Business (starting at 21:48), including what makes for a successful online business and how to make sure it can be sold. Mark introduces the four key drivers of value for an online business, and why buying an existing business may be better than trying to build your own. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  

Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences, 3) Use Lead Magnets, 4) Start small, test and measure, 5) Learn and get help from an expert. Henry's co-host for this episode is Adam Kirk, the founder of Oostas. Oostas focuses on helping small business owners with website development, social media management, and SEO. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Landing Government Contracts and the benefits of MWBE certification for small businesses with Jean Kristensen.  Jean is a small business and MWBE (Minority and Women-owned Business Enterprise) growth specialist, executive coach, and trainer.  She shares her early experiences, including working in her parent's business, and how and why she developed her expertise and focus on government contracts. Jean explains the benefits of government contracting for small business owners, how to secure your first contract, and then we also chat about (31:25) MWBE certification.  Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Wins in life and small business, with Fadi Malouf. Fadi is a master trainer, life coach, international professional athlete, speaker, author, and small business consultant. He shares his entrepreneurial journey, how he built his first business, his recent pivot in his business, and how the "small wins" approach (30:48) to health and fitness translates to effectively starting and managing a small business. Fadi is the author of “STRONG - The New Fit” - which will teach you how to use your inner and physical strengths to be healthy in body, clear in thought, vital and active, as you have fun realizing your dreams in life and business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD (Be Human, Ask Good Questions, Listen and Deliver) method for sales (starting at 14:23). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Making Decisions and Accepting Personal Mistakes - two responsibilities small business owners must embrace, with Henry Lopez. Henry shares his thoughts and advice on two of the most important responsibilities small business owners and entrepreneurs must accept and embrace. As a successful small business owner, you will be the person responsible for making all of the big decision. Making mistakes comes with making lots of important decisions. It's equally important to develop the confidence to learn from your mistakes and move forward, instead of being paralyzed by the fear of make the wrong choice. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)