Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Episode Number: 54Date: September 30, 2024Duration: 32:21Host: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris GistGuest Company: Paradise Home ServicesGuest Contact: Chris.Gist@ParadiseHomeServices.comGuest Website: www.ParadiseHomeServices.comSummaryIn this episode, we dive deep into the essential elements of creating and maintaining a positive company culture. We discuss the importance of flexibility, celebrating team milestones, and setting core values that align with your company's mission. From breaking bread with team members to supporting a healthy work-life balance, you’ll hear firsthand experiences and actionable tips on keeping the camaraderie and positive environment alive while achieving rapid growth.TakeawaysFlexibility and Core Values: How creating a flexible work environment supported by strong core values can lead to a thriving company culture.Celebration and Camaraderie: The impact of team gatherings and breaking bread on building bonds and enhancing team spirit.Visual Reminders of Core Values: Using visual aids to consistently reinforce the company’s mission and values.Empowering Team Members: Inspiring stories of team members who have grown within the company by embracing its culture.Maintaining Work-Life Balance: The importance of supporting a healthy work-life balance for overall team satisfaction and retention.Chapters[00:01] - Introduction and Welcome[00:35] - Discussing Company Culture[02:06] - Core Values and Team Dynamics[04:01] - The Importance of Flexibility[10:07] - Outside-of-Work Activities and Celebrations[13:53] - The Role of Brand in Culture[18:29] - Work-Life Balance in a Growing Company[21:36] - Empowering and Rewarding Team Members[24:51] - Inspiring Team Member Story[26:19] - Recreational Activities and Team Building[27:13] - Closing Remarks and Key LearningsKeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Company Culture, Core Values, Flexibility, Team Building, Work-Life Balance, Leadership in HVAC, Scaling a Business, Positive Work Environment, Employee Engagement, Chris Gist, Paradise Home Services.

Show Information Episode Number: 53Date: 9/23/2024Duration: 37:43Host: Justin DeeseHost Contact: JustinDeese.comGuest: Brigham DickinsonCompany: Power Selling Pro'sWebsite: www.PowerSellingPros.comDemo: https://powersellingpros.com/schedule-coaching/Booked By Power Selling ProsWebsite: www.Bookedbypsp.comDemo: https://www.bookedbypsp.com/home-page1670948825393SummaryIn this episode, I'm joined by Brigham Dickinson from Power Selling Pros. We delve into the strategies for transforming Customer Service Representatives (CSRs) into revenue generators. By leveraging training and accountability, Brigham shares how CSRs can significantly impact booking rates and contribute to your business’s bottom line. From real-life success stories to actionable insights, this episode is packed with game-changing advice for anyone in the home service industry.TakeawaysThe Importance of Accountability: Regularly monitor and provide feedback to your CSRs to enhance their performance and booking rates.Invest in CSR Training: Comprehensive training programs for CSRs can lead to a significant increase in booking rates and overall revenue.Performance-Based Pay for CSRs: Incentivizing CSRs with performance-based pay can motivate them and increase their efficiency in upselling services.Leveraging Low Hanging Fruit: Focus on converting the calls that are already coming in to maximize revenue without increasing marketing spend.The Impact of Personal Stories: Understanding personal motivations and stories can inspire better performance and commitment in team members. ChaptersIntroduction and Guest Welcome - 00:02The Origin of Power Selling Pros - 01:22Brigham's Motivation for Writing Books - 02:08Stumbling Blocks and Initial Struggles - 05:38Training and Accountability in CSR Performance - 09:01Real-Life Success Stories with Increased Bookings - 10:25Software Utilization in Training - 15:24Size of Businesses That Benefit from Training - 16:03Final Thoughts and Wrap-Up - 20:01KeywordsCustomer Service Representatives, CSR Training, Revenue Generators, Booking Rates, Home Service Industry, Power Selling Pros, Pattern of Excellence, Brigham Dickinson, Booked by Power Selling Pros, Business Growth, Call Handling, Performance-Based Pay, Upselling Services, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse,

Show InformationJustin Deesewww.JustinDeese.comJustin@JustinDeese.comService World Promo Discount Code: FREEDOM24SummaryIn this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements. Justin also talks about exciting upcoming events, including a keynote at Service World Expo and a live podcast stage appearance. This episode is filled with gratitude, personal growth, and future aspirations.TakeawaysReflecting on a Year of Growth: Celebrating the podcast’s one-year milestone, filled with meaningful interactions and feedback.Partnering with Leap Partners: The positive impact of selling and partnering with Leap Partners on professional and personal fronts.Alcohol-Free Journey: Insights into Justin’s decision to stop drinking, its challenges, benefits, and its impact on health and family.Speaking Engagements: Enthusiasm for public speaking, memorable experiences at various events, and anticipation for upcoming keynotes.Future Prospects: Excitement about upcoming engagements, particularly Service World Expo and live podcast events.00:02 - Introduction and Celebrating One-Year: Reflecting on reaching the one-year mark and initial thoughts.00:52 - Year in Review and Upcoming Events: Overview of the past year and exciting upcoming events like Service World Expo.03:17 - The Journey of Starting a Podcast: How the podcast began nine years ago and the influence of John Lee Dumas.05:40 - Partnering with Leap Partners: Details on selling the business and partnering with Leap Partners.06:46 - Alcohol-Free Journey: The decision to stop drinking and its personal and professional impacts.09:08 - Supportive Family and Personal Benefits: How the alcohol-free journey impacted Justin's family life and overall health.11:30 - Speaking Engagements: Experiences and excitement about public speaking events.13:45 - Live Podcast Stage and Future Plans: Anticipation for live podcasting at Service World Expo and other future plans.13:45 - Webinar and Book Updates: Updates on the book "When Your Business Partner is Your Spouse" and potential future releases.Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership, Growth, Positive Mindset, Business Strategy, Home Services Industry, Speaking Engagements, Leap Partners, Alcohol-Free Journey, Service World Expo, Live Podcast, Personal Growth, Professional Development.

Episode Number: 51Date: September 9, 2024Duration: 41:50Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest: Derek CormierCompany: Climate ExpertsWebsite: https://www.climateexpertsac.com/Facebook: https://www.facebook.com/climateexpertsacTikTochttps://www.tiktok.com/@climateexpertsac?fbclid=IwY2xjawEV6RtleHRuA2FlbQIxMAABHaO_dJbBrImQRavq5BZV8tE1xBgW_BuCnf4Re4MLYN9UXZRZOdB0qN5NpQ_aem_hXn55oir9SbHaqTcsQWWBgInstagramhttps://www.instagram.com/climateexpertsincSummary:In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Derek Cormier from Climate Experts in Melbourne, Florida. They delve into the significant role of KPIs (Key Performance Indicators) in fast-tracking business success. Derek shares his journey of expanding his business from a single truck operation to an $8 million enterprise. The discussion highlights the importance of establishing specific job roles and clear KPIs, building a strong company culture, and effective social media strategies for branding and recruitment.Takeaways:Importance of Specific KPIs: Establishing clear, measurable KPIs can drive growth and help businesses monitor their progress effectively.Building a Strong Company Culture: A positive company culture significantly impacts employee retention and recruitment.Leveraging Social Media: Effective use of social media can enhance branding, customer engagement, and recruitment.Role of Best Practice Groups: Participating in best practice groups, like Nextar, is essential for business development and growth.Clear Job Roles: Defining specific job roles and boundaries improves operational efficiency and helps avoid conflicts.Chapters:00:02 - Introduction to Derek Cormier and his journey in the trades02:03 - Challenges and dynamics of running a family business03:48 - Establishing roles and boundaries04:51 - Keys to success and the importance of KPIs06:38 - Partnering with best practice groups like Nextar10:30 - Effective social media strategies for business growth14:16 - Budgeting for marketing and the role of social media16:39 - Impact of a strong social media presence on recruiting19:14 - Importance of company reviews and career progression20:42 - Attracting the right talent through a positive company culture23:07 - Paid workday trials to assess potential employees27:47 - Tips for social media: Getting started and understanding your brand33:34 - Hiring a social media videographer36:21 - Closing thoughts and advice from Derek CormierKeywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, KPIs, Key Performance Indicators, Business Growth, Social Media Marketing, Company Culture, Recruitment Strategies, Best Practice Groups, Nextar, Business Strategies, Leadership, Climate Experts, Derek Cormier

Episode Number: 50Date: September 2, 2024Duration: 44:14Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris Michel Guest Contact: cmichel@servicenation.comSpecial Offer: $100 Off Service World Tickets use Promo Code FREEDOM24Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Chris Michel, the Training Director at Service Nation, to explore his inspiring journey from college football to a successful career in the HVAC industry. Chris shares valuable insights on leadership, personal growth, and the importance of living intentionally. They discuss Chris’s transition from being a sales expert to a training director, his philosophy on leadership, and the inspiration behind his book, "The Red Chair Experience."TakeawaysPerseverance and Failure: Chris Michel emphasizes the role of perseverance and how failure can be a great teacher on the path to success.Living Intentionally: The importance of taking care of oneself to better help others, akin to the airplane safety advice of putting on your own mask first.Transition in Careers: Insights into Chris’s journey from sales to leadership roles, highlighting his continuous growth and learning.Service Nation and Service World: Exciting developments and opportunities at Service Nation and the upcoming Service World event.Writing as Therapy: Chris's experience in writing "The Red Chair Experience," which helped him process his emotions and grow personally.Chapters00:01 - Introduction: Welcome and episode overview.00:22 - Chris Michel’s Journey: Early career and entry into HVAC.01:52 - Leadership Lessons: From sales to a training director.04:09 - Personal Growth: Importance of learning financials and business acumen.06:47 - Football and Sales: Lessons from Chris’s football career.12:21 - Perseverance in Sales: Overcoming challenges and learning from failures.16:17 - Writing "The Red Chair Experience": Inspiration, process, and impact.21:34 - Daily Routines and Intentional Living: Self-care and preparation.28:53 - Service World Insights: Upcoming event details.37:21 - Training Opportunities at Service Nation: Programs and resources for contractors.40:25 - Closing Remarks: Final thoughts and signing off.Keywords Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership in HVAC, Chris Michel, The Red Chair Experience, Personal Growth, Service Nation, Service World, HVAC Sales, Perseverance, Business Acumen, Daily Intentional Living, HVAC Training Programs, Chris Michel

Episode Number: 49Date: August 26, 2024Duration: 33:28Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest: Brad ScruggsWebsite: ZyraTalk.comSummaryIn this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry. They explore how AI is revolutionizing business operations by automating tasks, increasing efficiency, and capturing missed calls to enhance revenue. Listen in to discover practical AI applications tailored for contractors, including automating customer interactions and service appointments. This episode offers tangible insights into leveraging AI to elevate your home service business to the next level.TakeawaysAI Automation: Learn how AI tools can improve business operations by automating tasks and increasing efficiency.Revenue Capture: Understand how AI solutions can help convert missed calls into significant revenue.Customization: Discover how customizable AI solutions can be tailored to the specific needs of your business.Real-Life Success: Hear real-life success stories that demonstrate the tangible benefits of integrating AI.Future of AI: Get insights into future innovations and how AI is set to further evolve within the industry.Chapters00:01 - Introduction: Welcome and introduction to today's topic and guest.00:50 - AI and Contractor Hesitations: Discussing the hesitations contractors have regarding AI.03:02 - Brad's Journey: Brad explains how his company entered the AI space and its impact.05:48 - The Leap in AI Development: The recent advancements in AI that have made it more mainstream.08:14 - Case Studies: Real-life examples of AI generating significant revenue.11:40 - Financial Impact: Calculating the potential revenue missed due to not using AI.13:10 - AI in Answering Calls: Comparison between AI solutions and traditional call centers.18:48 - Transparency and Customer Interaction: Addressing transparency in AI interactions with customers.21:05 - Customization Options: How customizable AI can meet various business needs.25:35 - Onboarding Process: Explanation of the onboarding process with Zyra Talk.28:22 - Future Innovations: Discussing future AI developments and their impact on the industry.29:36 - Conclusion: Final thoughts and closing remarks.KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, AI in Home Services, Automated Phone Systems, Business Efficiency with AI, Home Service Industry Trends, Revenue Growth with AI, Customer Interaction AI, AI Customization, Service Automation, Brad Scruggs, Zyra Talk

Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home ServicesEpisode Number: 48Date: August 19, 2024Duration: 27:36Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Nicole DeLisleContact: Nicole.Delisle@ParadiseHomeServices.comWebsite: www.paradisehomeservices.comSummaryIn this episode, we dive deep into the secrets of achieving an over 90% call booking rate and the vital components of building a strong office culture within the home service industry. Our guest, Nicole DeLisle, shares her extraordinary journey from being a CSR in 2016 to becoming a key leader at Paradise Home Services. We discuss strategies for effective communication, leadership, and how fostering a positive workplace culture can result in high performance and significant team achievements. Takeaways1. Achieving a High Call Booking Rate: Learn how Nicole’s team achieves an impressive over 90% call booking rate through incentivizing, mutual motivation, and thorough call handling. 2. Building a Strong Culture: Understand the importance of fostering a supportive and respectful office culture that values communication and mutual respect.3. Importance of One-to-One Meetings: Discover the benefits of regular one-to-one meetings for team growth, communication, and continuous improvement. 4. Navigating Acquisitions Smoothly: Gain insights into how to maintain team culture and effectiveness during company acquisitions and transitions.5. Leadership and Growth: Nicole shares crucial leadership strategies and personal development tips that have propelled her career and team forward.Chapters1. Introduction - [00:00:00]2. Nicole’s Journey from CSR to Leader - [00:03:17]3. Team Achievements and Strategies - [00:05:23]4. Building a Strong Workplace Culture - [00:06:35]5. The Role of One-to-One Meetings - [00:17:28]6. Navigating Company Acquisitions - [00:12:08]7. Leadership and Personal Development- [00:18:55]8. Outro - [00:24:13]Keywords Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, call booking rate, office culture, customer service representative, CSR, leadership, home service industry, one-to-one meetings, team communication, acquisitions, Nicole DeLisle, Paradise Home Services, business growth, employee motivation.

47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2Episode Number: 47 Date: August 12, 2024Duration: 20:11 Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.com Co-Host: Kristen Deese Website: KristenDeese.comContact: Kristen@KristenDeese.com SummaryIn this episode, we delve deep into the critical importance of implementing effective systems in your business to ensure growth and efficiency. Justin & Kristen discuss how to successfully document and roll out these systems, engaging your team in the process and overcoming common pitfalls. Learn the power of the "trust but verify" approach and discover strategies to gain team buy-in and ownership for seamless system integration.Takeaways1. **Importance of Systems**: Systems are vital for preventing bottlenecks and ensuring consistency in operations.2. **Team Engagement**: Engaging your team in the process and explaining the "why" behind systems boosts buy-in and morale.3. **Avoiding Pitfalls**: Avoid common mistakes, such as not explaining the purpose behind system documentation.4. **Trust but Verify**: Implement a process of continuous check-ins and adjustments to ensure systems are followed and effective.5. **Influencer Strategy**: Use positive team influencers to beta test new systems before rolling them out company-wide.Chapters1. **Introduction to Systems** - 00:042. **The Importance of Systems** - 01:003. **Engaging Your Team** - 02:304. **Common Mistakes** - 04:005. **Trust but Verify** - 06:506. **Influencer Strategy for Implementation** - 09:107. **Continuous Improvement** - 11:008. **Conclusion and Call to Action** - 16:00KeywordsPlumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Team Engagement, System Implementation, Trust but Verify, Leadership in Home Services, Documenting Processes, Effective Communication, System Efficiency, Customer Service Systems, Accounting Systems

46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1Episode Number: 46Date: August 8, 2024Duration: 23:32Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comCo-Host: Kristen DeeseWebsite: ⁠KristenDeese.com⁠Contact: Kristen@KristenDeese.comSummaryIn this episode of Freedom Blueprint Podcast, Kristen & Justin Deese dive deep into the transformative power of systems in your business. Are you tired of being the bottleneck? Learn how implementing systems can streamline operations and set you free to focus on growth. We discuss the importance of documenting systems, the benefits of intentional actions, and practical steps to start building efficient processes even if you're a one-person operation. Discover strategies that transform chaos into clarity and ultimately, lead your business to success.TakeawaysStart Small: Begin implementing systems with your biggest pain points to see immediate improvement.Document Everything: Detailed documentation makes training easier and ensures consistency.Intentional Systems: Create intentional, written systems rather than relying on unintentional habits.Scheduled and Triggered Systems: Understand the difference and importance of both types.Leadership and Communication: Effective systems rely on strong leadership and clear communication.ChaptersIntroduction to Systems [00:02]Defining Systems and Their Importance [02:09]Challenges in Creating Systems [04:28]When to Start Creating Systems [06:43]Real-Life Examples and Lessons [08:59]Challenges with Scheduling [11:28]Handling Judgment Calls in Systems [13:50]Conclusion and Next Steps [18:27]Wrap-Up and Call to Action [20:51]Keywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Documenting Systems, Small Business Growth, Leadership in Business, Systematic Business Growth, Effective Processes, Streamlining Operations, Business Efficiency, Technician Training, Business Strategies, Home Service Industry, Overcoming Business Challenges.JustinDeese.com KristenDeese.com

Private Equity and itsImpact on Home Services with Patrick Ritter with Leap PartnersEpisode Number: 45Date: July 29, 2024Duration: 24:01Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Patrick RitterWebsite: theleappartners.comSummary: In this episode, we are joined by Patrick Ritter, the CFO of Leap Partners, to delve into the world of private equity in the home services industry. Patrick shares his extensive experience in acquisitions, the strategies that private equity groups use to evaluate businesses, and how maintaining a strong company culture can be a significant advantage. We discuss the journey of Leap Service Partners and the parallels between home security and home services. Patrick offers practical advice for business owners about evaluating their businesses, understanding profitability, and the importance of planning for a potential sale or partnership before it becomes necessary. Get ready for insightful and actionable tips to transform your business approach!Takeaways:1. Importance of Accurate Financial Statements:Properly structured financial statements with clear margins by department are crucial for evaluating business performance.2. Role of Company Culture:A strong company culture plays a critical role in business success and can significantly impact both operational efficiency and acquisition desirability.3. Seamless Acquisition Process:Leap Partners prides itself on a smooth acquisition process, emphasizing the need for early preparation and clear communication.4. Understanding EBITDA:Knowing your EBITDA is essential for business valuation and improving long-term profitability.5. Involvement of Private Equity:Private equity groups are not only about providing capital but also bringing valuable operational experience and strategic guidance.Chapters:Introduction - [00:00]Welcome and Guest Introduction - [00:04]Journey of Leap Partners - [01:03]Importance of Company Culture - [06:30]Evaluating Home Service Businesses - [11:03]Understanding EBITDA - [12:40]Preparing for Acquisition - [15:11]Conclusion and Closing Thoughts - [18:25]Keywords:Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, Private Equity, Business Acquisition, Company Culture, Business Valuation, CFO Insights, Leap Partners, Home Services Industry, Financial Statements, EBITDA, Business Growth, Strategic Planning