Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Podcast Episode Title: Focus on Success: Thriving in Business with ADHDEpisode Number: 31Date: April 22, 2004Duration: 29:07Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares his personal journey with ADHD and provides tips and strategies for harnessing its strengths. Some key takeaways include the importance of structured routines, organizational tools, time management, exercise, healthy diet, good sleep, and limiting distractions. Deese emphasizes the need for a support network and encourages listeners to embrace their unique strengths and leverage them in their entrepreneurial journey.TakeawaysADHD can be a superpower in the entrepreneurial worldStructured routines and organizational tools are important for managing ADHDTime management and setting deadlines for tasks can help stay focusedExercise, healthy diet, and good sleep contribute to overall well-beingLimiting distractions and having a support network are crucial for successChapters00:00 Introduction01:12 Topic Introduction05:32 ADHD as a Superpower08:52 Personal Journey with ADHD10:33 Challenges in School13:49 Tools for Managing ADHD16:09 Time Management19:32 Mindfulness and Relaxation21:29 Exercise and Diet23:26 Importance of Sleep24:25 Limiting Distractions26:47 Support Networks29:30 ConclusionKeywordsADHD, superpower, entrepreneurial world, structured routines, organizational tools, time management, exercise, healthy diet, good sleep, limiting distractions, support network, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Crystal Williams, a top marketing and branding expert from Lemon Seed Marketing. Crystal shares her journey from working in her family's heating and air conditioning and plumbing company to starting her own marketing agency. She discusses the importance of a comprehensive marketing approach, brand cohesiveness, and the customer journey. Crystal also explains the services provided by Lemon Seed Marketing, which include customized marketing plans, branding, and strategic guidance. She emphasizes the need for consistency and creativity in marketing efforts.TakeawaysA comprehensive marketing approach is essential for success in the home service industry.Brand cohesiveness across all marketing channels helps create a strong and recognizable brand presence.The customer journey should be carefully considered and optimized to provide a positive experience.Lemon Seed Marketing offers customized marketing plans, branding services, and strategic guidance for contractors.Consistency and creativity are key in marketing efforts.Chapters00:00 Introduction07:10 Crystal's Journey in the Home Service Industry15:06 Overview of Lemon Seed Marketing26:20 Optimizing the Customer JourneyKeywordsmarketing, branding, home service industry, comprehensive approach, brand cohesiveness, customer journey, marketing agency, customized marketing plans, branding, strategic guidance, consistency, creativity, Lemon Seed Marketing, Crystal Williams, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Podcast Episode Title: Ducks, Drains, and Dreams: The Dirk Payne JourneyEpisode Number: 29Date: April 8, 2024Duration: 26:37Host: Justin Deese www.JustinDeese.com Justin@JustinDeese.com Guest: Dirk Payne Sunshine Plumbing www.Ducktruck.net SummaryDirk Payne, owner of Sunshine Plumbing in Baton Rouge, Louisiana, shares his journey in the plumbing industry and the success of his unique branding strategy. Dirk comes from a long line of plumbers and started working in the trade at a young age. After breaking away from his family's plumbing shop, he started his own business and has experienced significant growth over the past 20 years. Dirk's company stands out with its distinctive branding, featuring a large rubber duck on their trucks and merchandise. He emphasizes the importance of marketing and creating a strong company culture. Dirk also discusses his plans for the future, including expanding into the HVAC industry.TakeawaysDirk Payne is a fourth-generation plumber and the owner of Sunshine Plumbing in Baton Rouge, Louisiana.Sunshine Plumbing stands out with its unique branding, featuring a large rubber duck on their trucks and merchandise.Dirk emphasizes the importance of marketing and creating a strong company culture to differentiate his business.The company has experienced significant growth over the past 20 years and plans to expand into the HVAC industry.Encouragement for listeners to apply what they've learned to their life and businesses.Invitation for feedback and sharing experiences via email or social media.Chapters00:00 Introduction and Background02:59 Starting Sunshine Plumbing and Unique Branding06:24 The Importance of Marketing and Company Culture10:07 Expanding into the HVAC Industry14:28 The Impact of Unique Branding on Customers22:27 Overcoming Challenges and Achieving Growth25:28 Considering Future Plans and Partnerships29:22 Personal Reflection and InspirationKeywordsplumbing, trades, family business, branding, marketing, company culture, growth, HVAC

Title: From Vision to Victory: Dan Dowdy's Journey of DedicationEpisode Number: 28Date: April 1, 2024Duration: 46:08Host: Justin Deese- Justin@JustinDeese.comGuest: Dan Dowdy- Dan@Builtforthetrades.comSummaryIn this episode, Justin Deese and Dan Dowdy discuss the importance of dedication and determination in both life and business. They explore Dan's journey in the trades and his transition to coaching with Built for the Trades. They emphasize the significance of having a clear vision and core values in business and how it can attract the right team members. Dan also shares his personal accomplishments in running, highlighting the mental and physical challenges he has overcome. Throughout the conversation, they stress the importance of having a strong support system and teamwork in achieving success. Dan Dowdy shares his journey of running a 100-mile race and highlights the importance of dedication and determination. He emphasizes the role of a strong support system, particularly the support of his wife, in achieving his goals. Dan also discusses the training process and the mental and physical challenges he faced during the race. He encourages breaking down big goals into smaller, manageable steps and maintaining discipline and resilience in the face of setbacks.TakeawaysDedication and determination are crucial for success in both life and business.Having a clear vision and core values is essential for building a successful business and attracting the right team members.A strong support system and teamwork are vital in achieving personal and professional goals.Challenges and setbacks are opportunities for growth and leveling up. Having a strong support system is crucial in achieving goals.Breaking down big goals into smaller, manageable steps helps maintain motivation and discipline.Dedication and determination are key in overcoming challenges and achieving success.Having a positive mindset and the ability to adapt to unexpected circumstances is essential.Chapters00:00 Introduction and Overview01:01 Dedication and Determination06:17 Transition to Coaching08:26 The Importance of Vision and Core Values11:34 Introduction to Built for the Trades13:11 The Power of Vision and Core Values15:49 Dan's Accomplishments and Transition to Coaching22:40 The Importance of Support and Teamwork23:38 The Importance of Support26:45 The Time Period and Training30:15 The Race Begins34:00 Doubts and Challenges38:04 The Support of a Spouse43:18 The Final Stretch46:08 Setting Bite-Sized Goals

Episode Title: Peak Season Mastery: Equipping Your Home Service Team for SuccessEpisode Number: 27Date: March 25, 2024Duration: 26:29Host: Justin DeeseContact: Justin@JustinDeese.com SummaryIn this episode, Justin Deesediscusses the blueprint to thrive and how to set your team up for success. He shares a personal story about a driving test to highlight the importance of leadership in ensuring the success of your team. Justin emphasizes the need fortraining as the foundation of team success and suggests leveraging technology for training purposes. He also emphasizes the importance of practice androle-playing to improve team performance. Additionally, Justin discusses the benefits of ride-alongs and regular check-ins to keep the team engaged andaligned with the company's goals. Takeaways·       Trainingis the foundation of team success. It is important to train your team members not only in technical skills but also in how to do business the way you want it to be done.·       Practiceand role-playing are essential for improving team performance. Regular practice sessions help team members become more confident and effective in their roles.·       Ride-alongsprovide valuable opportunities for team members to understand and appreciateeach other's roles. It helps bridge the gap between different departments and fosters better collaboration.·       Regular check-ins and one-to-one meetings with team members are crucial for maintainingopen communication and addressing any issues or concerns. It helps keep the team aligned and motivated.Chapters00:00 Introduction: The Blueprint to Thrive01:17 Setting Your Team Up for Success5:32 Principle 1: Training09:29 Principle 2: Practice14:20 Principle 3: Ride Alongs18:32 Principle 4: Regular Check-Ins24:27 Conclusion: Embrace Team Readiness

Podcast Episode Title: Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVACEpisode Number: 26Date: March 18, 2023Duration: 29:10Host: Justin DeeseContact: Justin@JustinDeese.comSummaryIn this episode, Justin Deese discusses the topic of private equity and shares his personal experience of selling his business to a private equity firm. He emphasizes the importance of transparency and maintaining company culture during the transition. Justin also highlights the benefits of partnering with a private equity group, such as access to capital and increased buying power. He addresses common concerns, including loss of control and performance pressure. Overall, Justin encourages business owners to consider private equity as a potential exit strategy and offers his assistance to those interested in exploring this option.TakeawaysPrivate equity can be a viable option for business owners looking to exit or grow their companies.Transparency and maintaining company culture are crucial during the transition to a private equity partnership.Partnering with a private equity group can provide access to capital and increased buying power.Loss of control and performance pressure are common concerns, but they can be managed through effective communication and alignment of goals.Business owners should evaluate their readiness for a private equity deal and seek professional guidance if needed.Chapters00:00 Introduction to Private Equity01:01 The Experience of Selling to a Private Equity Firm06:22 The Importance of Transparency in Private Equity Deals09:16 The Impact of Private Equity on Personal Goals12:07 The Value of Partnership with a Private Equity Group15:01 Maintaining Culture and Employee Retention21:16 Loss of Control and Performance Pressure25:30 Evaluating Readiness for a Private Equity Deal27:23 Closing Remarks and Call to Action

Freedom Blueprint Podcast Show NotesPodcast Episode Title: RECAP Service Nation Eastern Summit www.ServiceNation.com Episode Number: 25Date: March 11, 2024Duration: 33:08Host: Justin DeeseContact Info: ⁠Justin@JustinDeese.com⁠Co-Host Kristen Deese Contact Info: Kristen@KristenDeese.comConnect @FreedomBlueprintPodcastSummaryJustin and Kristen discuss their experience at Service Nation's Eastern Summit event. They highlight the keynote speaker, Anna Adams, who talked about the importance of AI in the home service industry. They also discuss the benefits of using AI to help with documentation and training it to sound like you. Other topics covered include marketing ROI, back to basics with Roy Krueger, strip matter and Billy Stevens' talk, financial information and accounting basics, NASCAR museum visit, disc profiles and communication, contingency planning, and fundraising for the Joseph Groh Foundation.Next event is Reno, NV April 16th- 18th 2024. https://web.cvent.com/event/492c6ebd-1e1b-4ee2-9dfd-114720d2a5d2/regProcessStep1:ad7993b6-9676-4275-b566-a8c5aeacc191TakeawaysAI is becoming increasingly important in the home service industry and can be used to help with documentation and training.Marketing ROI is a crucial aspect of running a successful business, and having a dedicated marketing position can greatly impact growth.Understanding the basics of accounting and financial information is essential for business owners to make informed decisions.Disc profiles can improve communication and understanding within a team, and it is beneficial for everyone in the company to be familiar with the different profiles.Contingency planning is crucial for businesses to prepare for unexpected events, and organizations like the Joseph Groh Foundation provide support for contractors facing life-altering changes.ChaptersIntroduction and Overview 00:59Service Nation's Eastern Summit Event 04:22Benefits of the Workshop Format 05:20Post-Event Download and Remarkable Notepad 06:11High-Level Overview of the Event 09:09Keynote Speaker: Anna Adams on AI 10:06Importance of AI in the Home Service Industry 12:01Using AI to Help with Documentation 13:27Training AI to Sound Like You 15:49Marketing ROI and the Role of a Marketing Position 19:14Joe Strittmatter and Billy Stevens Talk 20:42Importance of Service Managers and Team Member Commitments 21:11Financial Information and Accounting Basics 23:38NASCAR Museum Visit 24:24Disc Profiles and Communication 26:17Contingency Planning and the Joseph Groh Foundation 30:46Fundraising for the Joseph Groh Foundation 33:08Conclusion and Call to Action

The Reality of Running a Home Service Business: Myths vs.Facts Episode Number: 24Date: March 4, 2024Duration: 29:01Host: Justin DeeseContact Info: Justin@JustinDeese.comConnect @FreedomBlueprintPodcastIntroduction:The episode titled "The Reality of Running a HomeService Business: Myths vs. Facts" hosted by Justin Deese, debunks common myths about the home service industry. Key points include the misconceptions about the necessity of technical expertise for business success, the fallacy that lower prices always win more business, and the overvaluation of expanding service offerings as a growth strategy. Justin emphasizes the importance of leadership skills, customer service, and strategic use of technology over traditional beliefs. The episode encourages business owners to focus on value, quality, and efficient operations to succeed, challenging the status quo and promoting innovative thinking in the home service sector.  Quote:"Do not be embarrassed by your failures, learn from them and start again." – Richard Branson Overview and Key Takeaways:Learn from failures and have a growth mindset.The best technicians don't necessarily make the best business owners.Lower prices don't always win more business.Customer service is important throughout the entire customer journey.Online reviews have a significant impact on your business.Expanding service offerings is not the only way to grow.Chapters00:00   Introduction01:07    The Importance of Monday Mornings02:28    The Challenge of Information Overload04:55    Learning from Failures09:21    Myth: Best Technicians Make the Best Business Owners11:40    Myth: Lower Prices Always Win More Business13:40    Myth: More Jobs Always Mean More Profit15:42    Myth: You Can't Compete Without Being on Every Social Media Platform18:00    Myth: Customer Service Only Matters After the Sale19:25    Myth: Investing in Advanced Technology is Unnecessary for Small Businesses22:05    Myth: Online Reviews Don't Impact Your Business24:46    Myth: Expanding Service Offerings is the Only Way to Grow27:39    Conclusion

Episode Number: 23Date: February 26, 2024Duration: 25:06Host: Justin DeeseContact Info: Justin@JustinDeese.comConnect @FreedomBlueprintPodcastIntroduction:This episode explores the concept of servant leadership and its impact on the home service industry. The host shares personal experiences and highlights the importance of fostering a culture of empowerment, enhancing team morale, and improving customer satisfaction. The episode emphasizes the role of servant leadership in building a strong company reputation and driving employee retention. The host concludes by encouraging listeners to reflect on their own leadership styles and consider implementing servant leadership principles.Quote for the Episode:"Leadership is not about being in charge. It is about taking care of those in your charge." - Simon SinekOverview and Key Takeaways:Servant leadership prioritizes the needs of others and focuses on supporting and empowering team members.Fostering a culture of empowerment allows team members to make decisions and learn from their mistakes.Enhancing team morale and fostering belonging and respect contribute to improved employee satisfaction and customer satisfaction.Servant leadership builds a strong company reputation and drives long-term success through employee retention.Leaders should reflect on their own leadership styles and consider implementing servant leadership principles.Chapters00:00 Introduction to Servant Leadership03:05 Understanding Servant Leadership06:14 The Speaker's Personal Journey in Leadership10:10 Fostering a Culture of Empowerment12:50 Enhancing Team Morale14:24 Fostering Belonging and Respect15:22 Improving Customer Satisfaction16:50 Building a Strong Company Reputation18:45 Driving Employee Retention20:12 Long-Term Success through Servant Leadership22:27 Recap and Conclusion

"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: "Leading the Way: Mastering the 6 KeyPrinciples of Leadership in Plumbing and HVAC"Episode Number: 22Date: Feb. 19, 2024Duration: 26:58Host: Justin DeeseContact Info: justin@justindeese.comQuote: "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." - Jack WelchSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese explores the six key principles of leadership. He begins by discussing the importance of vision and how it serves as a blueprint for the future. He then moves on to the topics of communication, delegation and empowerment, adaptability, culture, and recognition and reward. Throughout the episode, Deese emphasizes thesignificance of these principles in building and growing a successful team and business. TakeawaysA clear vision is essential for effective leadership.Communication bridges the gap between vision and execution.Delegation and empowerment enable team members to make decisions and take ownership.Adaptability and flexibility are crucial in a rapidly changing business environment.Culture plays a significant role in team cohesion and success.Recognition and reward are powerful motivators for team members. 0:00 Introduction and Overview01:01 Leadership and Vision03:20 Communication06:10 Delegation and Empowerment10:27 Adaptability13:46 Culture20:08 Recognition and Reward26:56 Conclusion